Social Media Case Study #2 - Proctor & Gamble BeingGirl.com

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You thing YOUR product is hard to talk to prospects about... think again. Proctor and Gamble's social network for young, pre-teen girls, BeingGirl.com, started in 2000 and is now in over 21 countries.

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Social Media Case Study #2 - Proctor & Gamble BeingGirl.com

  1. 1. A Few Marketing Minutes -- Integrating Social Media into Marketing Proctor & Gamble – BeingGirl.com Lynnelle Wilson Bold Vision Consulting Lynnelle@BoldVisionConsulting.com 1
  2. 2. Social Media Marketing It’s Still Business and It’s Still Marketing 2
  3. 3. 3
  4. 4. Proctor & Gamble Business Situation: Feminine Care Products •  Brand / product decided at 10-13 years old •  Strong loyalty – rarely changes brands •  Socially difficult topic to address Objective: Increase awareness and trust in 10-13 year old female market and make P&G’s brand top-of-mind at time she makes product decision. Strategy: Create minimally branded, online social network especially for girls age 10-13 years old. 4
  5. 5. BeingGirl.com 5
  6. 6. BeingGirl – Ask Iris’ Experts 6
  7. 7. 7
  8. 8. 8
  9. 9. Community •  Engagement •  Relationship •  Trust •  Value •  Loyalty 9
  10. 10. http://bit.ly/YouTube_BeingGirl 10
  11. 11. What tools can YOU use? 11
  12. 12. Marketing Roadmap Reviews 1.  Marketing Overview 2.  Website and Blog, including Search Engine “friendliness” 3.  Social Media Optimization 4.  Awareness of Your Brand Online 5.  Your Brand’s Online Reputation 12
  13. 13. Tweet Me Friend Me Link Me Call Me •  @Lynnelle and @BoldBusiness •  Facebook.com/Lynnelle •  LinkedIn.com/in/LynnelleWilson •  Facebook.com/BoldBusiness •  BoldVisionConsulting.com •  1-207-221-3492 or lbianco on Skype Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual 13

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