Procter & Gamble Co., also known as P&G, is an
American multinational consumer goods company
headquartered in downtown Cincinnati, Ohio, United
States, founded by William Procter and James Gamble,
both from the United Kingdom. Manufactures a wide
range of consumer goods.
In 2014, P&G recorded 83.1 billion $ in sales.
Fortune magazine ranked P&G at fourth place of the
“Worlds most admired companies” list , which was up
from sixth place in 2011.
According to the Nielsen Company in 2007 P&G spent
more on US advertising then any other company.
Founded - 1837
Headquarter - Cincinnati, Ohio, USA
Key People - A.G. Lafley, Chairman and CEO
Industry - Consumer Goods
Revenue - US$ 83.505 billion
Net Income - US$ 12.075 billion
Tag Line - Touching Lives, Improving Life
Provide branded product and services of superior quality
and value that improve the lives of the world’s consumers,
now and for generations to come. As a result consumers
will reward us with leadership sales, profit and value
creation, allowing our people, our stakeholders & the
communities in which we live and work to prosper.
Be, and be recognized as, the best consumer product
and services company in the world.
Objective of the Company
To build existing core business into stronger global
To grow leading brands in big countries, winning
To develop fast growing higher margin with global
To regain growth momentum rate & leadership in
To drive growth in key developing markets.
Goal of the Company
Think globally act locally.
Build major global brand through strong programs
based on local understanding.
Improve the environmental quality of its product,
packaging and operations around the world.
Produce quality products at very competitive price.
Build superior relationship with all the parties who
contribute to fulfilling their corporate purpose,
including their customers, suppliers, universities and
Perceptual mapping is a diagrammatic technique used
by asset marketers that attempts to visually display the
perceptions of customers or potential customers.
Typically the position of a product, product line,
brand, or company is displayed relative to their
Head & Shoulders Clinic All Clear
Less Healthy More Healthy
Head & Shoulders
The marketing mix is a business tool used in marketing by marketers
Produced a different categories such as beauty and
grooming brands, health and well being brands,
household care brands etc
Products were popular for their very attractive
packaging, design, features and strong brand
P&G incorporated with different value of pricing
Adopted the strategy of cutting the product price,
production cost and logistic cost.
Increased advertising by 20 %.(which helps in
building brand image and brand loyalty)
Effective pricing and customer loyalty.
Providing different type of discounts and offer in its
Products are available in almost all over the world.
DHL courier is a service provider and manages logistic
works for p&g.
A very strong manufacturing and distribution network
in all over the world and runs operations in a China,
India, UK etc countries.
Company is following very effective promotion
strategy and total advertising budget is around 8.68
Also provided different type of schemes for its
distributors and retailers.
P & G is a one of the largest consumer product
company. P&G is leading in worlds consumer goods
and household products.
FMCG is a huge sector where many compititors are
available in the market .But
HUL is a biggest competitors at this time so company
will need to target the middle class segment which
helps in increasing the sales and market share for the
What is perceptual mapping? definition and meaning. 2014. What is
perceptual mapping? Definition and meaning. [ONLINE] Available at:
html. [Accessed 29 October 2014].
Marketing mix- Google serach.2014. [ONLINE] Available at:
=oCC4QsAQ. [Accessed 29 October 2014].
PGIndia.com Brands: hair products, beauty brands, well being. 2014.
[ONLINE] Available at: http://www.pg.com/en_IN/brands/. [Accessed
03 November 2014].
Kotler, P. , Armstrong, G., Agnihotri, P., Haque, H. (2010) Principles of
Marketing: A South Asian Perspective, 13th Edition Pearson Education