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By - Rishabh Shukla 
Samir Shah
Overview 
 Procter & Gamble Co., also known as P&G, is an 
American multinational consumer goods company 
headquartered in downtown Cincinnati, Ohio, United 
States, founded by William Procter and James Gamble, 
both from the United Kingdom. Manufactures a wide 
range of consumer goods. 
 In 2014, P&G recorded 83.1 billion $ in sales. 
 Fortune magazine ranked P&G at fourth place of the 
“Worlds most admired companies” list , which was up 
from sixth place in 2011. 
 According to the Nielsen Company in 2007 P&G spent 
more on US advertising then any other company.
P&G 
Type -Public 
Founded - 1837 
Headquarter - Cincinnati, Ohio, USA 
Key People - A.G. Lafley, Chairman and CEO 
Industry - Consumer Goods 
Revenue - US$ 83.505 billion 
Net Income - US$ 12.075 billion 
Employees -138,000 
Tag Line - Touching Lives, Improving Life
 Provide branded product and services of superior quality 
and value that improve the lives of the world’s consumers, 
now and for generations to come. As a result consumers 
will reward us with leadership sales, profit and value 
creation, allowing our people, our stakeholders & the 
communities in which we live and work to prosper. 
 Be, and be recognized as, the best consumer product 
and services company in the world.
Objective of the Company 
 To build existing core business into stronger global 
leader. 
 To grow leading brands in big countries, winning 
customers. 
 To develop fast growing higher margin with global 
leadership potential. 
 To regain growth momentum rate & leadership in 
Western Europe. 
 To drive growth in key developing markets.
Goal of the Company 
 Think globally act locally. 
 Build major global brand through strong programs 
based on local understanding. 
 Improve the environmental quality of its product, 
packaging and operations around the world. 
 Produce quality products at very competitive price. 
 Build superior relationship with all the parties who 
contribute to fulfilling their corporate purpose, 
including their customers, suppliers, universities and 
government.
Perceptual Mapping 
 Perceptual mapping is a diagrammatic technique used 
by asset marketers that attempts to visually display the 
perceptions of customers or potential customers. 
Typically the position of a product, product line, 
brand, or company is displayed relative to their 
competition.
Perceptual Mapping 
Head & Shoulders Clinic All Clear 
Life Boy 
Less Healthy More Healthy 
Garnier Fructis 
Sunsilk 
Clinic Plus 
Pantene 
Head & Shoulders 
Anti dandruff 
Nourishing
Marketing Mix 
 The marketing mix is a business tool used in marketing by marketers 
MARKETING MIX(P4) 
PRODUCT 
PRICE 
PLACE 
PROMOTION 
Product 
 Produced a different categories such as beauty and 
grooming brands, health and well being brands, 
household care brands etc 
 Products were popular for their very attractive 
packaging, design, features and strong brand 
positioning.
Price 
 P&G incorporated with different value of pricing 
strategy . 
 Adopted the strategy of cutting the product price, 
production cost and logistic cost. 
 Increased advertising by 20 %.(which helps in 
building brand image and brand loyalty) 
 Effective pricing and customer loyalty. 
 Providing different type of discounts and offer in its 
products.
Place 
 Products are available in almost all over the world. 
 DHL courier is a service provider and manages logistic 
works for p&g. 
 A very strong manufacturing and distribution network 
in all over the world and runs operations in a China, 
India, UK etc countries.
Promotion 
 Company is following very effective promotion 
strategy and total advertising budget is around 8.68 
billion. 
 Also provided different type of schemes for its 
distributors and retailers.
Conclusion 
 P & G is a one of the largest consumer product 
company. P&G is leading in worlds consumer goods 
and household products. 
 FMCG is a huge sector where many compititors are 
available in the market .But 
 HUL is a biggest competitors at this time so company 
will need to target the middle class segment which 
helps in increasing the sales and market share for the 
company.
References 
 What is perceptual mapping? definition and meaning. 2014. What is 
perceptual mapping? Definition and meaning. [ONLINE] Available at: 
http://www.businessdicttionary.com/defiition/perceptual-mapping. 
html. [Accessed 29 October 2014]. 
 Marketing mix- Google serach.2014. [ONLINE] Available at: 
http://www.google.co.in/search?q=marketing+mix&biw=1366&bih=isc 
h&tbo=u&source=univ&sa=X&ei=RHxWVKWilpWouQTz3oGIAg&ved 
=oCC4QsAQ. [Accessed 29 October 2014]. 
 PGIndia.com Brands: hair products, beauty brands, well being. 2014. 
[ONLINE] Available at: http://www.pg.com/en_IN/brands/. [Accessed 
03 November 2014]. 
 Kotler, P. , Armstrong, G., Agnihotri, P., Haque, H. (2010) Principles of 
Marketing: A South Asian Perspective, 13th Edition Pearson Education
Presenation of p & g

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Presenation of p & g

  • 1. by By - Rishabh Shukla Samir Shah
  • 2. Overview  Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Manufactures a wide range of consumer goods.  In 2014, P&G recorded 83.1 billion $ in sales.  Fortune magazine ranked P&G at fourth place of the “Worlds most admired companies” list , which was up from sixth place in 2011.  According to the Nielsen Company in 2007 P&G spent more on US advertising then any other company.
  • 3. P&G Type -Public Founded - 1837 Headquarter - Cincinnati, Ohio, USA Key People - A.G. Lafley, Chairman and CEO Industry - Consumer Goods Revenue - US$ 83.505 billion Net Income - US$ 12.075 billion Employees -138,000 Tag Line - Touching Lives, Improving Life
  • 4.  Provide branded product and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result consumers will reward us with leadership sales, profit and value creation, allowing our people, our stakeholders & the communities in which we live and work to prosper.  Be, and be recognized as, the best consumer product and services company in the world.
  • 5. Objective of the Company  To build existing core business into stronger global leader.  To grow leading brands in big countries, winning customers.  To develop fast growing higher margin with global leadership potential.  To regain growth momentum rate & leadership in Western Europe.  To drive growth in key developing markets.
  • 6. Goal of the Company  Think globally act locally.  Build major global brand through strong programs based on local understanding.  Improve the environmental quality of its product, packaging and operations around the world.  Produce quality products at very competitive price.  Build superior relationship with all the parties who contribute to fulfilling their corporate purpose, including their customers, suppliers, universities and government.
  • 7. Perceptual Mapping  Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.
  • 8. Perceptual Mapping Head & Shoulders Clinic All Clear Life Boy Less Healthy More Healthy Garnier Fructis Sunsilk Clinic Plus Pantene Head & Shoulders Anti dandruff Nourishing
  • 9. Marketing Mix  The marketing mix is a business tool used in marketing by marketers MARKETING MIX(P4) PRODUCT PRICE PLACE PROMOTION Product  Produced a different categories such as beauty and grooming brands, health and well being brands, household care brands etc  Products were popular for their very attractive packaging, design, features and strong brand positioning.
  • 10. Price  P&G incorporated with different value of pricing strategy .  Adopted the strategy of cutting the product price, production cost and logistic cost.  Increased advertising by 20 %.(which helps in building brand image and brand loyalty)  Effective pricing and customer loyalty.  Providing different type of discounts and offer in its products.
  • 11. Place  Products are available in almost all over the world.  DHL courier is a service provider and manages logistic works for p&g.  A very strong manufacturing and distribution network in all over the world and runs operations in a China, India, UK etc countries.
  • 12. Promotion  Company is following very effective promotion strategy and total advertising budget is around 8.68 billion.  Also provided different type of schemes for its distributors and retailers.
  • 13. Conclusion  P & G is a one of the largest consumer product company. P&G is leading in worlds consumer goods and household products.  FMCG is a huge sector where many compititors are available in the market .But  HUL is a biggest competitors at this time so company will need to target the middle class segment which helps in increasing the sales and market share for the company.
  • 14. References  What is perceptual mapping? definition and meaning. 2014. What is perceptual mapping? Definition and meaning. [ONLINE] Available at: http://www.businessdicttionary.com/defiition/perceptual-mapping. html. [Accessed 29 October 2014].  Marketing mix- Google serach.2014. [ONLINE] Available at: http://www.google.co.in/search?q=marketing+mix&biw=1366&bih=isc h&tbo=u&source=univ&sa=X&ei=RHxWVKWilpWouQTz3oGIAg&ved =oCC4QsAQ. [Accessed 29 October 2014].  PGIndia.com Brands: hair products, beauty brands, well being. 2014. [ONLINE] Available at: http://www.pg.com/en_IN/brands/. [Accessed 03 November 2014].  Kotler, P. , Armstrong, G., Agnihotri, P., Haque, H. (2010) Principles of Marketing: A South Asian Perspective, 13th Edition Pearson Education