Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
Includes salinity control and factors of water movement in soil.
also include irrigation management skills to improve water use efficiency of crop and water conductance of different soils and their improvement. Data is about Pakistan.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
Includes salinity control and factors of water movement in soil.
also include irrigation management skills to improve water use efficiency of crop and water conductance of different soils and their improvement. Data is about Pakistan.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
5. How P&G evolved to adapt
to changing times and
how much of it is owed to
decisions taken by key
players
6. Brief Background (1980 - 1999)
1. Proctor & Gamble (P&G) had become a global leader in branded consumer goods.
2. It was the first company to advertise directly to consumers in the 1880’s, and
invented ‘soap operas’ that targeted women.
3. Through its continued efforts, P&G remained a global leader and this case elucidates
the strategies followed by P&G to adapt to the changing times.
7. 1. In the 1980s, P&G ramped up its global expansion and developed its first global
brands, including Always/Whisper, Pringles, and Pantene.
2. P&G used the following approach to enter new market–
• Acquisition or joint venture on a small scale
• Through trial and error, learn the formula for success before making a major
commitment.
8. Who were the key players which guided P&G’s
expansion?
Durk Jager
(CEO)
1999 -
2000
Alan G. Lafley
(CEO)
2000 - 15
Jim Stengel
(CMO)
2001 - 08
Claudia
Kotchka
(VP)
Design
Innovation
2001 - 08
9. Key Decisions taken during Yager’s Term
1. P&G reorganised to boost growth after net sales had dropped to 2.6% growth.
2. P&G led a retrenchment of 15,000 staff.
3. 7 Global business units (GBUs) replaced company’s 4 Geographical business units,
4. To support GBUs following teams were commissioned:
• Business development team focusing on innovating in existing categories
• Venture Team tasked with acquiring brands in new areas
• Market development organisations tasked with performing intensive market
research
11. Led to the successful product introductions:
• Swiffer Dusters
• Olay Regenerist
• Crest Whitestrips
• Crest Spinbrush
BUT……………………………….
Firm struggled to control costs, and its stock slid from $118 to $52 over 18 months.
Alan G. Lafley had to take over.
12. Key Decisions taken during Lafley’s Term
1. Lafley named Jim Stengel as the Chief Marketing Officer.
2. Lafley created a new design unit and named Claudia Kotchka as Vice President for
design innovations and strategy.
3. Emphasis shifted to consumer-centric marketing.
4. P&G’s brands faced two moments of truth:
• On the store shelf
• When the consumers used the product and decided if it delivered on its promise
13.
14. Key Decisions taken by Jim Stengel
1. Stengel brought a sharper focus to return on digital marketing investment (ROMI)
• Implying – shift from TV and print to digital and direct marketing
2. Stengel and P&G developed metrics to measure brand loyalty and consumer
relationships.
15. Key Decisions taken during Kotchka’s Term
1. Sought to bring design to every step of product development
• Hosted ‘design tasting’
• Created P&G design board similar to Mattel and Nike
• Created clay street project
2. P&G used design not as an antidote but as a complement
23. P&G’s line “My Black is Beautiful” products targeted African American women with launch
of two web series – ‘Buppies’ and ‘My Black is Beautiful’.
24. Disclaimer
This presentation was created by Vaibhav Parakh (Amity U, Noida), as part of the marketing
internship by Prof. Sameer Mathur (IIM Lucknow)
