Procter & Gamble was founded as a small candle and soap company by William Procter and James Gamble. It is now a global leader in consumer goods, with 23 billion-dollar brands and over $2 billion annual R&D spending. P&G serves more than 4 billion customers across 180 countries. The company focuses on analyzing each property carefully, preparing high quality products, and committing to make products succeed through continuous improvement that matters to customers.

2. Procter & Gamble was founded by William
Procter and James Gamble as a small
candle & soap company

4. They are the leader in 15 of the 21 product categories in
which it competes.
They have 23 billion-dollar global brands and spends more
than $2 Billion annually on R&D.
They serve more than 4 billion people in ore than 180
different countries.

5. Capabilities
Philosophies
&

6. # Take time to analyze each property carefully.
# Prepare the best product.
# Commit to make the product a success.

7. Product

8. P&G designs products of above
average quality & continuously
improves them in ways that
matter to the customer.

10. They market several brand in same product category.

21. Created by Shayantan Roy, Jadavpur
University, during a marketing internship
under Prof. Sameer Mathur, IIM Lucknow