Provides an overview of our data management and analytics capabilities. Covers areas like internal data management, market research, external market environment assessment, etc.

1. © Profound Healthcare Services, 2014
This document is solely for the use of client personnel only. No part of it may be circulated, quoted or reproduced for distribution outside of client’s
organization without prior written approval of Profound Healthcare Services
Process Management
MARKET INTELLIGENCE. PROCESS SUPPORT.

2. 2 Profound Healthcare Services - Credentials
Contents
•Introduction
•Offerings and projects done
− Strategy Consulting
− Market Intelligence
− Process Management
− Pharma Chronicle
•Team

3. 3 Profound Healthcare Services - Credentials
Contents
•Introduction
•Offerings and projects done
− Strategy Consulting
− Market Intelligence
− Process Management
− Pharma Chronicle
•Team

4. 4 Profound Healthcare Services - Credentials
Profound Healthcare Services assists pharma companies in taking
informed decisions through a basket of services
About us
− Profound Healthcare Services was started in June 2012, by ex-IMS consultants, with an objective of providing spread
of services to pharma industry
− We cater to various types of clients in the healthcare segment – i.e. Pharma, Med Tech, Healthcare consulting &
investors, Specialty chains / clinics
Service segments

5. 5 Profound Healthcare Services - Credentials
Clients
In a short span of two years, we had the opportunity to serve
some of the leaders from various segments of Pharma market
Partner Point
SHARDA CHEM
INTERNATIONAL

6. 6 Profound Healthcare Services - Credentials
Our four offering segments are targeted at assisting you in
strategic and tactical measures in complex business environment
Contemporary business environment
External Business Environment - Macro
Political
Economic
Social
Technology
Legal
External Business Environment
- Micro
Competition
Value chain
Consumers
New launches
Regulations
Internal Business
Environment
Business
processes
Employees
Process Management
Market Intelligence
Pharma Chronicle
StrategyConsulting

7. 7 Profound Healthcare Services - Credentials
Our strategy consulting and market intelligence offerings assist
clients in growth in different ways
Our services mapped on the Ansoff’s growth matrix
Market IntelligenceStrategy Consulting
Market development Diversification
Market Penetration
Product Launches
Growth
Market
ProductExisting New
Existing
New
Market entry strategy
Growth strategy & CI
Portfolio optimization
Portfolio design
Portfolio design
Market assessment
Market sizing
Brand growth
driver
assessment
Market assessment
Benchmarking1
NOTE: 1) Benchmarking for field force, brands and company level strategies

8. 8 Profound Healthcare Services - Credentials
Our team profile, robust methodologies / models and industry
network help us deliver high quality outputs
Why us?
Exclusive Healthcare
focus and experience
• We focus exclusively on the healthcare sector
• Experienced in multiple therapy area assessment across acute / chronic segments
Strong Industry Network
• Strong network of highly experienced professionals from Indian pharma industry
• Established access to KOLs across major therapy areas
High quality insights
• We take a solution oriented approach to go beyond pure data generation
• Provide high quality insights and implementable recommendations
• Personal involvement in insight generation leads to highest quality of market
intelligence
• Blend of market research and consulting experience
• Total experience of 7+ years in Healthcare Consulting, including 5 years in IMS
Consulting
Strong Team Background
Robust methodologies
and frameworks
• Robust analysis based upon internally developed analytic models
• Scientific methodology customized as per project need
• Specific models (e.g. forecasting model) are shared with client as a deliverable

9. 9 Profound Healthcare Services - Credentials
Our earlier experience in healthcare consulting also spans across
a very broad spectrum of delivery areas
We have been a part of multiple consulting engagements in each
of the following areas
• India entry strategy for new MNCs entering Indian market
• Growth strategy for large Indian companies
• New therapeutic area entry strategy for existing players
• Portfolio optimization for existing players
• Portfolio selection for new entrants and forecasting with
P&L
• Qualitative primary market research for market size
estimation MNCs
• Brand awareness primary market research for international
brands
• Pricing and market access studies
Overall Experience
• Super-specialty –
Neurology, Oncology,
Diabetology, CVS,
Rheumatology,
Gastroenterology,
Nephrology, Infertility, etc.
• Specialty – Internal
Medicine (CP),
Gynaecology, Paediatrics,
Surgery, Orthopaedics,
Ophthalmology, GP, etc.
Therapy areas experienceDelivery areas experience

10. 10 Profound Healthcare Services - Credentials
Contents
•Introduction
•Offerings and projects done
− Strategy Consulting
− Market Intelligence
− Process Management
− Pharma Chronicle
•Team

11. 11 Profound Healthcare Services - Credentials
Process management involves owning client’s internal
processes and developing process improvement tools
Internal data
Market data
Analysis process
Standard output in
dashboard /
presentation
• Typically ongoing process
• Frequency monthly or quarterly
• Client involvement mainly in terms
of providing data
Illustrative
Understanding the requirement & prototyping
Development
Refinements
Process ownership
Process improvement tools
• Typically 6 -10 weeks
duration, depending on
complexity
• Client involvement
medium
NOTE: 1) Timelines are rough estimates, actual timeline would be defined based upon the scope of each engagement and would differ for each
engagement

12. 12 Profound Healthcare Services - Credentials
We provide general / customized business intelligence support
across three levels – organization, competition & overall market
BI
Support
Market
insights:
secondary
sources and
internal data
Competitive
insights:
secondary
sources & PMR
Organizational
insights:
internal data
• Overall business
intelligence is provided by
focusing on three areas
General market updates
Competitive knowledge
Organizational
performance
• Insights are generated
through data available from
internal and external
sources
• The final output will be
continual business
intelligence support for
the organization
Process ownership

13. 13 Profound Healthcare Services - Credentials
Business intelligence will be generated through multiple models &
services focusing on data analysis / modeling and field work
Overview of offering
BI Support
Services
Overall market
performance
(general +
customized)
Competitive
performance
(customized)
Organizational
performance
(customized)
• General trends and market analysis
• Latest updates about the pharma industry based on
free published data
• “On the ground” activities
• New launches / pipeline
• Customer perception
• Field force benchmarking
• MIS for general / sales reporting
• SFE tool / model
• Forecasting / business planning tool
• KOL MIS
• Secondary
sources
• Newspapers /
magazines
• Internal data
• Doctors
• Industry experts
• Competition
MRs
• Secondary data
• Internal /
secondary sales
• Field inputs
• Analysis &
modeling
Focus area Services provided
Approach /
Methodology

14. 14 Profound Healthcare Services - Credentials
Profound Healthcare provides multiple services catering to all
three focus areas leading to a robust BI offering for clients
Existing services
Area of focus Service Deliverable for client Frequency Currently provided by PHS
Overall pharma
market
Pharma Chronicle Regular updates about pharma industry
Annual: 3 – 4
times a week
Yes
Internal data
analysis
Analysis of sales / Rx trends, etc. Quarterly Yes
Secondary research Specific insights as necessary Fortnightly Yes
Competition
Promotional
activities
Existing promotional activities in market Annual / BU Yes
New launches /
pipeline
Expected competition in operating market As available Yes
Customer
perception
Doctor perception about self and competitor
products
Annual / BU Yes
Field Force
benchmarking
Validation of client’s FF deployment strategy Annual / BU Yes
Organization
MIS for sales /
general reporting
Streamlining of overall reporting systems One time No
KOL MIS
Detailed KOL knowledge leading to better
CRM for top KOLs
One time Yes
Forecasting /
analytics tool
Dynamic tool for sales forecast and planning One time Yes
SFE management
tool
Analysis of sales vis-à-vis performance of field
force
One time Yes

15. 15 Profound Healthcare Services - Credentials
Market focus

16. 16 Profound Healthcare Services - Credentials
Pharma Chronicle provides regular news updates about Pharma
industry and allied segments directly to your inbox
What is Pharma Chronicle?
Access on
the move
Handpicked, highly
relevant updates
Exclusive Pharma
Industry Focus
Never miss on
anything important
Archives for quick
future reference
Save time, jump to
your interest area

17. 17 Profound Healthcare Services - Credentials
Regular email will be received by subscribers with top news,
categories, category-wise index & a main body with brief updates
Pharma Chronicle Elements
Top news & categories list Category-wise index of updates Category-wise brief news
• List of top 3/4 ‘high impact updates’
- directly accessible on website
• List of categories linking directly to
your preferred category below
• Index of all ‘news titles’ under each
category – allowing you to identify &
select relevant updates
• Links directly to the news brief below
• Shows a snapshot of news updates
along with source & link for full article
• ‘Read More’ links to the detailed
article on www.pharmachronicle.com

18. 18 Profound Healthcare Services - Credentials
All elements lead to ‘pharmachronicle.in’, which is a repository of
all news updates till date – having a dynamic search facility
How it works? Random
search
Tag cloud
– for tag
based
search
Category
list for
customized
search
Monthly
archives
NOTE: Detailed presentation available on http://www.profoundhs.in/industry-updates

19. 19 Profound Healthcare Services - Credentials
Competition focus

20. 20 Profound Healthcare Services - Credentials
We generate the necessary market intelligence through desk
research and stakeholder discussions
Typical
objective:
Detailed
assessment of a
market or a
product within
the identified
therapy area
• Conduct desk
research for freely
available data
• Use sales / Rx data
if available with
client
• Develop detailed
discussion guide
• Stakeholder
discussions
• Arrive at relevant
insights
• Analyze
generated
insights
• Arrive at
final findings
& basic
recommend
ations
• Existing promotional
activities in market
• Expected competition in
operating market
• Doctor perception about
self and competitor
products
• Validation of client’s FF
deployment strategy
Illustrative
Market Intelligence

21. 21 Profound Healthcare Services - Credentials
Organization focus

22. 22 Profound Healthcare Services - Credentials
We have developed analytics / forecasting tools by deploying
step-wise scientific methodologies on existing client inputs
Market and Product
assessment
1
Baseline Forecast
2
Events Analysis
3
• Gather and analyze information from client data and secondary
research to understand the market potential for a product
• Study epidemiological trends if available
• Build a baseline forecast assuming there will not be major
events in the future
• Provide baseline forecasting for value and volume
• Conduct discussions with stakeholders to understand market /
product characteristics, major events, major shifts of
demographic trends, acceptance, etc.
Market and product
forecast
4
• Assess the events’ impacts, possibilities & timing
• Evented forecast will evaluate volume growth of product /
market, as well as value trends
• Dynamic tool for
forecasting and planning
using internally existing
data and available
secondary data
Illustrative
Forecasting & Analytics

23. 23 Profound Healthcare Services - Credentials
We also provide simple, effective & customized “Management
Information Systems” for smaller requirements of our clients
KOL MIS
Understanding the requirement & prototyping:
• Time: 2-3 days to a week
• Defining the exact outcomes
• How the outcomes will look?
• Overall flow of the MIS
Development:
• Time: 3-4 weeks
• Structuring the excel model
• Programming the model and buttons to get the
model working
Refinements:
• Time: 2-3 weeks
• Refining the flow and functionalities of the model
• Tweaking the visual appearance
• A secure & updated KOL
database
• Easy access for few key
executives
• Quick overviews and
insight generation about
the customer data
• Easily add, view, edit and
delete records
• Export data & report
generation

24. 24 Profound Healthcare Services - Credentials
Lastly, we also provide a user friendly SFE management model for
analyzing sales vis-à-vis field force performance
SFE Tool
User clicks on
ABM
Performance
icon

25. 25 Profound Healthcare Services - Credentials
Sales performance by target v/s actual, expenses, ROI, call
coverage & productivity as well as sales by brand / product mix
Resource Performance Analysis
Functionality to
select a
particular ABM
or subordinate

26. 26 Profound Healthcare Services - Credentials
Sales performance by target v/s actual, growth, expenses, ROI by
a particular region / zone or sales HQ
Geographical Performance Analysis
Functionality to
select a
zone/region/HQ

27. 27 Profound Healthcare Services - Credentials
Sales (value & volume) / share as well as prescriber support
analysis for own products as well as competition
Sales & Rx Analysis
Functionality to
select a
zone/state
User can select
specific
competitor
brand to
compare
against
Functionality to select a
particular specialty to
see trends in Prescriber
support v/s competition

28. 28 Profound Healthcare Services - Credentials
Zone-wise ranking for individual sales force resources based upon
sales, growth, ROI, call coverage & productive call frequency
Resource Rating
Functionality to
select a
zone/HQ
Functionality to
assign specific
weights to
performance
parameters
Functionality to view
sales force performance
by a specific month
Sales force
performance
ranked by
overall
Performance
Index

29. Girish Korde
+91 98197 21479
gkorde@profoundhs.in
Thank You!