Pharma Chronicle

© Profound Healthcare Services, 2014
This document is solely for the use of client personnel only. No part of it may be circulated, quoted or reproduced for distribution outside of client’s
organization without prior written approval of Profound Healthcare Services
Pharma Chronicle
MARKET INTELLIGENCE. PROCESS SUPPORT.

2 Profound Healthcare Services - Credentials
Contents
•Introduction
•Offerings and projects done
− Strategy Consulting
− Market Intelligence
− Process Management
− Pharma Chronicle
•Team

Contents
•Introduction
•Team

Profound Healthcare Services assists pharma companies in taking
informed decisions through a basket of services
About us
− Profound Healthcare Services was started in June 2012, by ex-IMS consultants, with an objective of providing spread
of services to pharma industry
− We cater to various types of clients in the healthcare segment – i.e. Pharma, Med Tech, Healthcare consulting &
investors, Specialty chains / clinics
Service segments

Clients
In a short span of two years, we had the opportunity to serve
some of the leaders from various segments of Pharma market
Partner Point
SHARDA CHEM
INTERNATIONAL

Our four offering segments are targeted at assisting you in
strategic and tactical measures in complex business environment
Contemporary business environment
External Business Environment - Macro
Political
Economic
Social
Technology
Legal
External Business Environment
- Micro
Competition
Value chain
Consumers
New launches
Regulations
Internal Business
Environment
Business
processes
Employees
Process Management
Market Intelligence
Pharma Chronicle
StrategyConsulting

Our strategy consulting and market intelligence offerings assist
clients in growth in different ways
Our services mapped on the Ansoff’s growth matrix
Market IntelligenceStrategy Consulting
Market development Diversification
Market Penetration
Product Launches
Growth
Market
ProductExisting New
Existing
New
Market entry strategy
Growth strategy & CI
Portfolio optimization
Portfolio design
Portfolio design
Market assessment
Market sizing
Brand growth
driver
assessment
Market assessment
Benchmarking1
NOTE: 1) Benchmarking for field force, brands and company level strategies

Our team profile, robust methodologies / models and industry
network help us deliver high quality outputs
Why us?
Exclusive Healthcare
focus and experience
• We focus exclusively on the healthcare sector
• Experienced in multiple therapy area assessment across acute / chronic segments
Strong Industry Network
• Strong network of highly experienced professionals from Indian pharma industry
• Established access to KOLs across major therapy areas
High quality insights
• We take a solution oriented approach to go beyond pure data generation
• Provide high quality insights and implementable recommendations
• Personal involvement in insight generation leads to highest quality of market
intelligence
• Blend of market research and consulting experience
• Total experience of 7+ years in Healthcare Consulting, including 5 years in IMS
Consulting
Strong Team Background
Robust methodologies
and frameworks
• Robust analysis based upon internally developed analytic models
• Scientific methodology customized as per project need
• Specific models (e.g. forecasting model) are shared with client as a deliverable

Our earlier experience in healthcare consulting also spans across
a very broad spectrum of delivery areas
We have been a part of multiple consulting engagements in each
of the following areas
• India entry strategy for new MNCs entering Indian market
• Growth strategy for large Indian companies
• New therapeutic area entry strategy for existing players
• Portfolio optimization for existing players
• Portfolio selection for new entrants and forecasting with
P&L
• Qualitative primary market research for market size
estimation MNCs
• Brand awareness primary market research for international
brands
• Pricing and market access studies
Overall Experience
• Super-specialty –
Neurology, Oncology,
Diabetology, CVS,
Rheumatology,
Gastroenterology,
Nephrology, Infertility, etc.
• Specialty – Internal
Medicine (CP),
Gynaecology, Paediatrics,
Surgery, Orthopaedics,
Ophthalmology, GP, etc.
Therapy areas experienceDelivery areas experience

Contents
•Introduction
•Team

Pharma Chronicle provides regular news updates about
Pharma industry and allied segments directly to your inbox
What is Pharma Chronicle?
Access on
the move
Handpicked, highly
relevant updates
Exclusive Pharma
Industry Focus
Never miss on
anything important
Archives for quick
future reference
Save time, jump to
your interest area

How does it help you?
It keeps you updated about latest industry news thereby helping you build an ‘informed
organization’ and which can guide you on taking crucial decisions
Pharma
Focused
Range of
Sources
Hand-
picked
Coverage
Categorized
/ Prioritized
Mobile
Access
Archives
• Remain
updated
about latest
industry
news
• Provides
competitive
updates,
market
trends, etc.
• Leads to
informed
business
judgment
• Sources
covered
include
news
papers,
magazines,
reports, etc.
from Indian
as well as
international
publications
• Leads to a
wide
variety of
updates
• Updates
selected by
senior
industry
experts
• Further
selection &
filtration by
experienced
Pharma
professionals
• Leads to
highly
relevant
updates
• Covers
most
important &
relevant
sources
• You do not
miss any
critical
update
• Updates are
categorized
by content
• Top ‘high
impact’
news are
prioritized
for you
• Leads to
time saving
by avoiding
your
search for
important
news
• News
template
designed so
as to be
accessible
from mobile
phones too
• Leads to
easy
accessibility
even on the
move or in
spare time
• News
update
repository
available on
a website
• Easy and
fast
referencing
possible in
future
through
multiple
archive
search
options

Why Pharma Chronicle?
Pharma Chronicle offers unique advantages!
Advanced
Search Options
• Keyword search for company, drug, therapy-area specific news
• Can refer to older updates by accessing month-wise archives
• Use tags for company, people, drug , therapy-area etc. specific news updates
• Use the ‘tag cloud’ or browse through an overall ‘category archives’
Monthly
Summary
• Provides a monthly summary of new products, at a global level, as per the research stage, therapy
area, company, target indications, etc.
• Specifically useful for new product planning / licensing teams
Domain
Expertise
• News updates are hand-picked by senior industry professionals only from a wide range of
established sources and not through any general online search mechanism
• Final short-listing, categorization and prioritization also done by healthcare professionals
Optimized Email
Frequency
• Emails sent in late afternoon – the best time to read newsletters
• Emails will be sent minimum thrice a week – to ensure that only relevant news are included and
‘low impact’ news are filtered out
1) http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails

How is it structured?
Regular email will be received by subscribers with the top news, categories list, category-
wise index and main body having brief updates
Top news & categories list Category-wise index of updates Category-wise brief news
• List of top 3/4 ‘high impact updates’
- directly accessible on website
• List of categories linking directly to
your preferred category below
• Index of all ‘news titles’ under each
category – allowing you to identify &
select relevant updates
• Links directly to the news brief below
• Shows a snapshot of news updates
along with source & link for full article
• ‘Read More’ links to the detailed
article on www.pharmachronicle.com

How it works?
Clicking on ‘… Continue reading ’ in any top news will directly lead to detailed article
Clicking on any category will take you to an index of all updates in that category

How it works?
Clicking on any news title in the Index will lead you to the brief summary of that news in the
main body below the index

How it works?
Clicking on ‘… Continue reading ’ after the brief news summary will lead to the detailed
article

How it works?
Once you are on the website, you can scroll for previous / next articles from the latest
newsletter
Previous update Next update

How it works?
A search option is available for searching within Pharma Chronicle. Search can be
conducted for any general term …
Example of
general search
Search
results for
‘Diabetes’
Results
through one
month
archives

How it works?
… as well as for specific keywords
Example of
specific keyword
search
Search
results for
‘Rituximab
in India’

How it works?
Customized search can also be conducted as per the disease area / therapy area, company
name, product name, country, etc. through a tag cloud
Selected
tag and no.
of available
updates
‘Tag cloud ‘
for
customized
search
Customized
archives for
the tag

How it works?
Category-specific search can also be conducted to access all updates relevant to specific
categories
Category
list for
customized
search
Customized
archives for
the tag
Selected tag

How it works?
Lastly, monthly archives are also available providing an entire list of updates for that
month
Entire
month
archives
Links for
monthly
archives

Girish Korde
+91 98197 21479
gkorde@profoundhs.in
Thank You!

Pharma Chronicle

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