The presentation is intended as an overview for pre-registration pharmacists and newly graduated pharmacists who wish to know the options available for pharmacists in the Industry.
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
Catalogue of training programs specifically designed for the pharmaceutical industry. Programs covering: Strategy - Marketing - Sales force effectiveness - Market research - Management - Project Management. Proposition of seminars and masterclasses
Building your life sciences business in Europe, North America and Internationally
The Solution
Bridgehead provides a coordinated, professionally managed strategy to retain value, whilst minimising risk. Bridgehead is the only Boston, London and Zug based group providing an integrated healthcare solution for launch into European and US markets. Bridgehead coordinates proven, experienced, Professional service providers, who have US and European experience in all of the essential launch and support components.
Description of the Brand Booster Program which includes three innovative marketing approaches: the Brand Preference Mix to increase market share - the Behavioral Prescriber Segmentation to increase the efficiency of field forces and the Individual Prescriber Plan to fine tune the marketing mix
SMi Group presents the 23rd annual industry leading summit on Pharmaceutical Pricing & Market Access, 11 – 12 Oct 2017, London, UK.
Pharmaceutical Pricing & Market Access 2017 will tackle industry challenges head on by preparing attendees to develop a successful market access strategy for the ever changing pharmaceutical and payer landscape. Join us this autumn for insight into how manufactures plan to limit further price increase; a progressive outlook into the future of pharmaceutical pricing & reimbursement (P&R); stakeholder collaboration; meaningful patient engagement opportunities; and discuss what can be done for the industry to achieve efficient reimbursement and for patients to gain access to affordable medication.
Highlights will include an exclusive opening keynote from the FDA and interactive training on Real World Evidence (RWE). Featured Speakers include: Lundbeck, FDA, Shire, Sobi, Teva, Grifols, Allergan, Sanofi and more!
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
Catalogue of training programs specifically designed for the pharmaceutical industry. Programs covering: Strategy - Marketing - Sales force effectiveness - Market research - Management - Project Management. Proposition of seminars and masterclasses
Building your life sciences business in Europe, North America and Internationally
The Solution
Bridgehead provides a coordinated, professionally managed strategy to retain value, whilst minimising risk. Bridgehead is the only Boston, London and Zug based group providing an integrated healthcare solution for launch into European and US markets. Bridgehead coordinates proven, experienced, Professional service providers, who have US and European experience in all of the essential launch and support components.
Description of the Brand Booster Program which includes three innovative marketing approaches: the Brand Preference Mix to increase market share - the Behavioral Prescriber Segmentation to increase the efficiency of field forces and the Individual Prescriber Plan to fine tune the marketing mix
SMi Group presents the 23rd annual industry leading summit on Pharmaceutical Pricing & Market Access, 11 – 12 Oct 2017, London, UK.
Pharmaceutical Pricing & Market Access 2017 will tackle industry challenges head on by preparing attendees to develop a successful market access strategy for the ever changing pharmaceutical and payer landscape. Join us this autumn for insight into how manufactures plan to limit further price increase; a progressive outlook into the future of pharmaceutical pricing & reimbursement (P&R); stakeholder collaboration; meaningful patient engagement opportunities; and discuss what can be done for the industry to achieve efficient reimbursement and for patients to gain access to affordable medication.
Highlights will include an exclusive opening keynote from the FDA and interactive training on Real World Evidence (RWE). Featured Speakers include: Lundbeck, FDA, Shire, Sobi, Teva, Grifols, Allergan, Sanofi and more!
The differentiation pharma needs in marketing in the advanced markets, Rob Ha...A.R.J. (Rob) Halkes
What differentiation in market approach must pharma be able to do in advanced markets.
How to perform them?
What changes to business?
Rob Halkes, October 2009.
Generic Pharma 2.0 Masters of Business Development & MarketingGeneric Pharma 2.0
Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative
Analysis of what patient services proposed by pharma companies should be. This document explains: 1. why patient centricity is essential? - 2. how to craft a patient-centric strategy? - 3. How to implement patient-centric initiatives?
Analysis of the global pharmaceutical market (2017 - 2023) and of the pharma companies strategic options. Proposition of concepts, methods and tools to craft corporate, business and operational strategies
A successful generic product starts with understanding consumer needs and brand value. On November 4-7 in Singapore, IBC will host the 9th Annual Generics Asia 2014, Asia’s longest running Generics conference, to help you and your organization understand how to incorporate marketing and partnership into your business strategy.
The key topics to be covered at the event include:
Regulatory Update and Accelerating Access to New market
o A panel of experts from Philippines Chamber of Pharmaceutical Industry, Actavis, Hovid and Pfizer
Building Brand Awareness and Delivering New Products with a Cost Effective Strategy
o Allan Marx Ancheta, Director Business Development and Strategy, Commercial Innovation and Alliance, Merck
Managing Sale Force Effectiveness and Innovative Channels for Generics Products
o Marvin Biliwang, Commercial Effectiveness Director, Takeda Pharmaceuticals
Establishing Partnerships to Add Value and Build Market Share
o Philip Cox, President Director, PT Takeda Indonesia
Innovative Models and Super Generics for Prolonging Product Life Cycles
o Dr. Shirish Kulkarni, Senior Vice President, Formulation Development, Sun Pharmaceutical
How to Properly Deploy the iPad Within the Pharma Sales ForceCognizant
Pharmaceuticals companies are deploying adopting mobility solutions, especially Apple's iPad, for their sales staff, with benefits including enhanced detailing, cost savings, better targeted presentations, and much more. We outline a holistic strategy for adopting pharma mobility for an array of sales and marketing activities.
Market Access - Getting ready for Personalized Medicine!executiveinsight
A presentation outlining the potential gains, pitfalls and strategies needed to realize the value in Personalized Medicine (Companion Diagnostics, Therapies).
New Pharma approach: from (e-)detailing to customer & patients excellence: a ...A.R.J. (Rob) Halkes
In the demand for a new business model for pharma, the roadmap from current promotion via detailing to a more engaging way to physicians and health care providers, may lead stepwise to improved servicing to physicians and may lead to collaboration to co-create patient care. Role of social media to pharma and multichannel approaches may so find its position in new pharma marketing.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
We are driven by a passionfor transforming products into brands and patients into survivors. Navicor is a 100% healthcare-focused, full-service agency that understands the unique aspects of the oncology marketplace. We have extensive oncology launch experience and have partnerships with large and small pharma and biotech companies.
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber HelalMahmoud Bahgat
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber Helal
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
The differentiation pharma needs in marketing in the advanced markets, Rob Ha...A.R.J. (Rob) Halkes
What differentiation in market approach must pharma be able to do in advanced markets.
How to perform them?
What changes to business?
Rob Halkes, October 2009.
Generic Pharma 2.0 Masters of Business Development & MarketingGeneric Pharma 2.0
Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative
Analysis of what patient services proposed by pharma companies should be. This document explains: 1. why patient centricity is essential? - 2. how to craft a patient-centric strategy? - 3. How to implement patient-centric initiatives?
Analysis of the global pharmaceutical market (2017 - 2023) and of the pharma companies strategic options. Proposition of concepts, methods and tools to craft corporate, business and operational strategies
A successful generic product starts with understanding consumer needs and brand value. On November 4-7 in Singapore, IBC will host the 9th Annual Generics Asia 2014, Asia’s longest running Generics conference, to help you and your organization understand how to incorporate marketing and partnership into your business strategy.
The key topics to be covered at the event include:
Regulatory Update and Accelerating Access to New market
o A panel of experts from Philippines Chamber of Pharmaceutical Industry, Actavis, Hovid and Pfizer
Building Brand Awareness and Delivering New Products with a Cost Effective Strategy
o Allan Marx Ancheta, Director Business Development and Strategy, Commercial Innovation and Alliance, Merck
Managing Sale Force Effectiveness and Innovative Channels for Generics Products
o Marvin Biliwang, Commercial Effectiveness Director, Takeda Pharmaceuticals
Establishing Partnerships to Add Value and Build Market Share
o Philip Cox, President Director, PT Takeda Indonesia
Innovative Models and Super Generics for Prolonging Product Life Cycles
o Dr. Shirish Kulkarni, Senior Vice President, Formulation Development, Sun Pharmaceutical
How to Properly Deploy the iPad Within the Pharma Sales ForceCognizant
Pharmaceuticals companies are deploying adopting mobility solutions, especially Apple's iPad, for their sales staff, with benefits including enhanced detailing, cost savings, better targeted presentations, and much more. We outline a holistic strategy for adopting pharma mobility for an array of sales and marketing activities.
Market Access - Getting ready for Personalized Medicine!executiveinsight
A presentation outlining the potential gains, pitfalls and strategies needed to realize the value in Personalized Medicine (Companion Diagnostics, Therapies).
New Pharma approach: from (e-)detailing to customer & patients excellence: a ...A.R.J. (Rob) Halkes
In the demand for a new business model for pharma, the roadmap from current promotion via detailing to a more engaging way to physicians and health care providers, may lead stepwise to improved servicing to physicians and may lead to collaboration to co-create patient care. Role of social media to pharma and multichannel approaches may so find its position in new pharma marketing.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
We are driven by a passionfor transforming products into brands and patients into survivors. Navicor is a 100% healthcare-focused, full-service agency that understands the unique aspects of the oncology marketplace. We have extensive oncology launch experience and have partnerships with large and small pharma and biotech companies.
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber HelalMahmoud Bahgat
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber Helal
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
Mintent Webinar: Level Up with a Documented Content Strategy with Kelly Hunge...Mintent
According to CMI/MarketingProfs research, marketers with a properly documented strategy are more effective, less overwhelmed, and able to justify a higher percentage of their marketing budget to be spent on content. Join Mintent and Kelly Hungerford, renowned content marketing consultant and public speaker, for this free, hands-on webinar that will give you the tools you need to create your own, documented content marketing strategy right away.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Case Studies presented at EMIG - Introduction to ilSilsintelligence
ilS presented a series of cases in order to demonstrate the ways ilS has been able to guide intelligent decision making of companies in the sector at the EMIG Business Development meeting in Oxfordshire (20th June 2013)
As a global recruitment organisation EPM Scientific works exclusively within Life Science, we recognise that continuous
development within the industry can make the ability to attract and retain top talent a key priority.
Similar to Career Options for Pharmacists in the Industry (Singapore) (20)
Building a Strong & Sustainable Company: Limitless Motivation yk png
This presentation deck is adopted from the following books:
“Limitless” by Jim Kwik, “The Art of Performance” by Jeroen de Flander and “The Ultimate Competitive Advantage” by Shawn , Sue Dathe-Douglass and Lavleen
This presentation deck forms one part of 3 presentation decks: Motivation: Passion and Purpose.
The other parts are Mindset and Methods.
References: Limitless (Jim Kwik), Art of Performance (Jeroen de Flander) and 7 Habits of Highly Effective People (Stephen Covey).
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2. Singapore Healthcare Landscape
Population in 2030:
~6.9 million
Life Expectancy in 2030:
~85 years old
Aging Population
Increasing Incidence of
Chronic Diseases
Increasing Population
1 in 4 (2030)
Singaporeans above 65 years old!
3. Beyond Healthcare 2020
2012
2016
2017
Beyond hospital to community
Beyond quality to value
Beyond healthcare to health
Healthcare IT Master
Plan (HITMAP)
Singapore Healthcare Master Plan
Healthcare Manpower
Plan
Healthcare 2020
Population targets to hit 6.9mio by
2030
1 in 4 Singaporean >65 yo by 2030
Chronic Diseases on the rise . . .
Going Digital
Intelligently
Using Data Effectively
Disrupting
Meaningfully
• Affordability
• Quality
• Accessibility
National Day Rally 2018: Down-to-earth speech with a back-to-basics
focus on housing, healthcare
4. Outpatient Pharmacy
Automation System
Smart Health Video
Consultation
Smart Health Tele-
Rehab
Medical Device
Integration
Mobile Phone
Applications
Current IT Innovations in Singapore
Singapore’s Journey Towards an Innovative and Effective Healthcare System
• The Health IT Master Plan was launched in 2014 and officially
unveiled in 30th May 2017 as Health IT Master Plan 2021.
• The objective was to guide Singapore’s healthcare system to
harness and integrate IT into the Singapore healthcare system.
• All major public hospitals are amongst the first in Asia Pacific to
achieve HIMSS EMRAM* Stage 6 and 7, international benchmarks
for advanced technology used in patient care.
*HIMSS Analytics® has created the EMR Adoption Model (EMRAM), an eight-stage model that allows you to track your progress against other healthcare organisations around Europe and across the world.
8. 8
"Several national studies now show that the demand for pharmacists in all
practice settings is at an all-time high. Rated as the most trusted and
respected professionals by the Gallop Poll for ten consecutive years,
pharmacists are responsible for the safe and effective distribution of prescription
and over-the-counter medicines." ~ Gallop Poll (2003)
http://www.liu.edu/cwis/pharmacy/phbut03/viewbook/dean.html
9. 9
Have I chosen the right course . . .?
Job prospect is
good!
Full time or part time
Professional job …
Very flexible options …
10. 10
Career Options
Manufacturing, R&D, Clinical Trial, . . .
Industry
Academics
Government institutions
Retail
Hospital /
Polyclinics
Entrepreneurs, non-phamacy related careers. . .
Graduate study…
11. 11
• Industry:
• Pharmaceutical
• Consumer Healthcare
• Biotechnology
• Medical devices
• Medical equipment
• Distributors / wholesalers
• R&D / Clinical trial, …
Career Options in the Industry
Principals
Hospitals /
Pharmacies
/ Retailers
Distributors
Supply Chain . . .
Principals
(Manufacturers)
Patients /
Consumers
14. 14
Career options in the Industry
•Sales
Attributes:
• Meeting people
• Freedom
• Disciplined
• Sales pressures
• Customer service / good listener
• “Sky is the limit”…
• etc, etc . . .
Pharmacist’s advantages:
• Good understanding of product knowledge
• Clinical knowledge
• Network
Question:
Must you be “talkative” or “extrovert” to be
a good sales person?
• Industry:
• Pharmaceutical
• Consumer Healthcare
• Biotechnology
• Medical devices
• Medical equipment
• Distributors / wholesalers
• R&D / Clinical trial, …
15. 15
Typical remuneration (Sales job):
Base salary: market benchmark
Car allowance: S$1K to S$1.5K
(excl car park charges, claimable)
Commission: S$1.5K to S$2.5K
Mobile, …
•How much does a Pharmaceutical Rep earn?
16. 16
•A typical day at work (Sales Rep)
“Ciong” again…
Enjoy the lonely lunch or
with customers or “kakis”…
“Ciong” to the clinics, hospitals,
pharmacies, …
Home sweet home or
let’s go for a drink!
Say “good morning” to your “kakis”
and bosses, “kay-poying”.…
Join the “Jam’
Emails, meetings, reports,
clinical papers, role plays, …
Preparing “weapons”,
brochures, samples, Forms, …
Remarks:
Reps may not need to be back to office everyday or at the end of the day
Lunch time talks,
lohei, …
Morning journal
club meetings Evening talks,
customers dinner, …
17. 17
•An example of job duties for a Pharm Sales Rep . . .
✓ Meet sales target & non-sales KPIs
✓ Achieve required number of calls: 8 to 10 calls a day
✓ Attend company meetings
✓ Possess good product knowledge and selling skills (trainings provided for new reps)
✓ Effective utilization of selling and promotional tools (eg. detailing aids)
✓ Organize sales &/or product presentation
✓ Assist in marketing activities eg. product talks and workshops, trade exhibition, invite
doctors to oversea congress, …
✓ Build strong customer relationship and loyalty
✓ Maintain strong compliance requirement (pharmacovigilance & compliance): eg. product
sampling, ADR, …
✓ Strong team player: eg. close working relationship with fellow colleagues from sales &
marketing
18. 18
Marketing / Product Management
Attributes:
• Meeting people
• Strategic
• Management & sales pressures
• Customer oriented
• Sales experience
• Marketing knowledge
• Travels
• etc, etc, . . .
Pharmacist’s advantages:
• Good understanding of product knowledge
• Clinical knowledge
• Network
Personal advice:
• Might be good to start off as a professional sales
rep first before embarking on marketing
• Do a post-graduate diploma in marketing
Career options in the Industry
19. Value Creation – Omni-channel Marketing Strategy
CME
Medical Congress
& Exhibition
Patient Education
& Adherence
Program
Sponsorship
& KOL
Development
Institution
& Society
Collaboration
Promotional
tools
Brand
Building
Sales
Promotion
Value
Creation
Medical
Science Liaison
20. Omni-channel Marketing
20
Omni-channel (also spelled omni-channel) is a
multichannel approach to sales that seeks to provide the
customer with a seamless shopping experience whether the
customer is shopping online from a desktop or mobile device,
by telephone or in a bricks and mortar store.
The term “omni-channel” may be a marketing buzzword, but
it refers to a significant shift: marketers now need to provide
a seamless experience, regardless of channel or device.
Consumers can now engage with a company in a physical
store, on an online website or mobile app, through a catalog,
or through social media.
21. MRT Ads
PR Activities
Print Ads
TV Ads
BlitzOnline
& Website
Consumer
Engagement
Program
CPE
Events
Value Creation – OTC Marketing
Radio Ads
Value
Creation
BTL
22. 22
•Example of “What does a Product Manager do?”
✓ Field visits
✓ Develop marketing materials, eg. detailing
aids, gimmicks, …
✓ Product sample control
✓ Travel with doctors to oversea congresses
✓ Conduct talks & marketing activities
✓ Participate in trade exhibition, congresses, …
✓ New product launches
✓ Business development
✓ etc, etc …
✓ Management & marketing meetings, …
✓ Budgeting
✓ Marketing / Product plan
✓ A& P control
✓ Pharmacovigilance / compliance
✓ Inventory management
23. 23
Business Development
Attributes:
• Good knowledge of the industry
• Marketing knowledge
• Market intelligence
• Public relations
• Understanding financial costing
• Interpersonal skills
• etc, etc, …
Pharmacist’s advantages:
• Network: fellow pharmacists in the industry,
hospitals, GPO, retail pharmacies, HSA, . . .
Career options in the Industry
24. 24
Quality Control & Compliance
Notes:
• Are you well trained in QC & compliance, GMP, GDP, SOP, …?
Career options in the Industry
25. 25
Training & Education
Contributions:
• Internal:
• Product trainings
• Clinical reviews
• Pharmacovigilance training
• External:
• Pharmacists / Assistants, …
• Institutions talks
• Exhibitions
Pharmacist’s advantages:
• Good understanding of product knowledge
• Clinical knowledge Personal advice:
• Might be good to have sales and/or marketing
experience too if doing sales or product training. . .
Career options in the Industry
26. Medical Science Liaison (MSL)
Why MSL for DCH Auriga (example)?
• Strategic therapeutic focus: Bioscience (biosimilars), specialist products, innovative products
• Changing market trend: High Trust High Value, CRM, Value Creation, …
• Training management
What is a Medical Science Liaison?
Medical Science Liaisons are vital in the success of a company. They work throughout a product's lifecycle, help to ensure
that products are utilized effectively, serve as scientific peers and resources within the medical community, and are scientific
experts to internal colleagues at companies. However, the primary purpose of the MSL role is to establish and maintain peer-
peer relationships with leading physicians, referred to as Key Opinion Leaders (KOL's), at major academic institutions and
clinics.
CRM
Key Functions?
1. Medical Information Services
1. Clinical training to pharma sales teams and targeted healthcare
professionals (HCPs)
2. Assist with medical or product enquiries
2. Medical Communication
1. Provide scientific information visits to HCPs and discuss key therapy
area/product attributes
3. Educational Initiatives and Program Support
1. Pre-launch support
2. Patient adherence programs, disease awareness campaigns
Career options in the Industry
28. Career Progression (an example)
28
• Sales Rep / Pdt Specialist
• Product Executive
• Key Acc Executive
• RA Pharmacist
• . . .
• Product Manager
• Sales Manager
• KA Manager
• RA Manager
• . . .
• General / Country Manager
• Regional Manager
• Managing Director
• CEO / President
• . . .
Grad / Pre-reg
• Senior Manager
• Marketing Manager
• Division / BU Manager
• . . .
29. 29
An example of career development in the Industry
Entry level Junior executive Middle
management
Management Senior
Management
Top
management
• Medical / Sales
Representative
• Product
Executive
• Pharmacist
• Medical Executive
• Key Account
Executive
• Product / Brand
Executive
• Sales Supervisor
• Pharmacist /
Regulatory Affairs
Executive
• Business Dev
Executive
• Sales Supervisor /
Sales Manager
• (Group) Product
Manager
• Key Account
Manager
• Sales & Marketing
Manager /
Marketing Manager
/ National Sales
Manager
• RA Manager
• Business Unit
Manager / Division
Manager / Sr
Manager
• Sales & Marketing
Manager /
Marketing Manager
/ National Sales
Manager
• RA Manager
• General Manager
• Marketing Director
/ Sales Director /
BD Director / …
• Regulatory Affairs
Director
• Regional Manager
/ Director
• Managing
Director
• CEO
• Chairman
• V / President
Job titles cld be deceiving!….important to know the job description, turnover, roles &
responsibilities, company size, …
Money is NOT everything!….other important factors to consider include work environment,
prospect and advancement, job enrichment, learning environment, …
Consideration:
(1) Job description (2) Management/Supervisor (3) Colleagues (4) Environment (culture) (5)
Career advancement (6) Remuneration
31. 32
Know “yourself” & your career goals, aspiration, …
Which is “Best” for me…?
• KNOW YOURSELF:
1. Like to meet people?
2. “Thick” skin? Shy?
3. Freedom or “9 to 5”? Working
weekends? On call…?
4. Physical pressure vs mental
pressure, sales pressure…?
5. Like to travel? “Homely” type?
6. Status conscious: job, company?
7. Monetary reward vs job nature?
8. Etc, etc, …
• JOB & COMPANY:
1. Job (clinical) knowledge
2. Focus vs multi-tasks
3. Clinical environment vs retail environment
vs office environment vs “field” works?
4. Career development / opportunities
5. Travels (esply if regional role)
6. Local vs MNC?
7. “Big” vs “small” companies?
8. Etc, etc, …
35. 36
IQ vs EQ
“It is not the strongest of the species that survive, nor the
most intelligent, but the one most responsive to change.”
~ Charles Darwin
36. 37
What are the attributes of a “Ideal” (good) employee?
• PERSONAL QUALITIES:
1. Communication skills
2. Decisiveness
3. Dependability
4. Independence
5. Creativity
6. Human relations skills
7. Teamwork
8. Initiative
9. Adherence to policy
10. Deportment
• PERFORMANCE:
1. Job knowledge
2. Job scope achievement
3. Productivity
4. Effectiveness & accuracy
5. Problems analysis and judgement
6. Availability
7. Organizing ability
8. Administrative skills
9. Maintenance and operation of
equipment
10. Responsibility
“PTCA” qualities:
Proactiveness/Positiveness Teamwork/Transparency
Communication/Commitment Action-oriented/Attitude
37. Career development
Who owns the development plan?
Employee responsibilities Manager responsibilities
Identify own development needs Help identify strengths & opportunities
Initiate discussion with manager Provide honest feedback
Seek assistance on development
options if needed
Familiarize with available options and
direct resources to support
Document development actions Formal mid-year review progress
Actively manage progress Observe and provide feedback
38. Two sets of competencies (ref: LF Asia)
Middle management or below:
• Core
- Communication
- Customer Focus
- Jon Knowledge / Technical
- Results Orientation
- Teamwork and Collaboration
- Execute Seamlessly
- Innovation
Management:
• Leadership
- Think Strategically
- Customer Focus
- Lead Courageously
- Engage Others
- Execute Seamlessly
- Promote Innovation
- Develop People
- Build Community
- Influence and Collaborate
39. 40
Talent Grid
Unproven
Showing signs of high
potential but performance
yet to be proven
Star
Top talent, acts as role
model in current role,
ready now for next level or
beyond
Developing Star
Demonstrates lots of
potential to advance further,
still room for maximizing
performance
Questionable
Seems to have potential but
still questionable, something
is blocking them ;
performance not
demonstrated
Strong
Valued at this level. Room
to maximize performance,
High Impact
High achiever, exhibits
some competencies
beyond current role
Highly Valued
Valuable employee,
experienced, high
professional expertise. May
have reached career
potential
Solid
Consistent contributor . May
have reached career
potential. Can become a
subject expert
Under Perform
Fails to deliver,
performance at risk
HIGH
LOW
P
o
t
e
n
t
i
a
l
P e r f o r m a n c e
Mapping Performance and Potential Assessment Data
High – potential
for significantly
larger and
complex role
Medium –
potential for
broader role with
Increasing
complexity
Low– potential
for development
at current role
only
High – consistently
exceeds expectation
Medium – Meets
expectation
Low – Below or
Partially meets
expectation
Human Resources & Organization: Talent Management & Succession Planning (Ref: DCH Auriga)
40. Potential
Criteria
Factors to look at Low End
( 1-5 )
High End
( 6-10 )
Intellect ❑ General intelligence
❑ Breadth and depth of
perspective
❑Learning fast and respond
Comfortable with reasoning and
understanding of issues but the
ability to think profoundly and
abstractly is limited
High mental power. Comfortable with
complexity. Makes fresh connections between
different situations and concepts. Learn from
new experiences and apply them in new and
unfamiliar challenges.
Relating to
Others
❑ Understanding self, goals,
intentions, responses, behavior
and all.
❑Understanding others, and their
feelings and manage relationships
Gets feedback on own strengths and
limitations mostly from others. Most
at ease with people who are like them
. Manage relationships well but
challenged in conflict situations.
Disconnect when under pressure
Emotionally intelligent leader. Manage own
and others negative emotions well. Think about
the team and their concerns before oneself.
Socially open and work well with anybody and
everybody. Great communicator and inspire
others to act. Allow others to shine. Ability to
build strategic relationships
Drive ❑ Take Risks
❑ Resilience
❑ Perseverance
At their best when able to focus on
familiar goals or non-challenging
tasks. Work hard. Satisfied with
current circumstances and
management level
Relentless and ambitious in driving for success.
Steadfast in doing something despite difficulty.
Keep trying until they reach their goal. Strong
desire for advancement. Optimistic and
motivational.
Change Agility ❑ ability to deal with ambiguity
and in an unclear operative
environment
Is most comfortable with the “tried
and tested”. Less efficient and
productive under ambiguity
Confident in dealing with ambiguity and
uncertainty, operate effectively when the
strategy is unclear. Cope effectively with the
discomfort of rapid change. Enthusiastic
supporter of change and positive influencer of
peer and team.
Rating Scale
Potential Assessment (Ref: DCH Auriga)
High potential traits that we would expect to
see at any level