Great talk with the @SuperFounders group about startups, hypotheses, problem interviews, leanstartup, and if customer interviews should be structured or unstructured:)

1. I am an
entrepreneur
because ….

2. Entrepreneurial Science For Startups
AKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE DECK
PREPARED FOR
“Entrepreneurs in the Balkans with an idea to
change the world who are willing to experiment to
see if the world wants to be changed”.
BY
@adamberk

3. Will you do 100 interviews for an investment in
your MVP at a $1m valuation?

5. Say hi to
@fdebane ask
him to tell you
about why you
should not kill a
bear

6. The most
annoying
thing that
happened…

7. The most
annoying
thing that
happened…

8. I am solving
this problem
for
this person.

9. If you
cannot
explain it
simply,
you
do not
UNDERSTAND IT
well enough.
<<< That guy

10. If you think your customer
segment is
MILLENNIALS, YOUNG
PROFESSIONALS, EVERYONE,
SMBs, MULTIPLE ACTORS,
YOUR MENTORS, PEOPLE WHO
HAVE A VESTED INTEREST IN
BUILDING YOUR SOLUTION
(added after the webinar)
FRIENDS, FAMILY,
you do
not
UNDERSTAND IT
well enough.
<<< That guy

11. If you think the problem you are
solving is
LACK OF TIME, LACK OF
MONEY, LACK OF CUSTOMERS,
LACK OF YOUR SOLUTION,
you do
not
UNDERSTAND IT
well enough.
<<< That guy

14. Good idea?
Who cares!

15. No really,
Who cares?

17. Good idea?
Prove it!

18. “It doesn’t matter what I believe, it
only matters what I can prove”
LT KAFFE
A FEW GOOD MEN

19. UNTIL THEN

20. YOU CAN’T HANDLE THE TRUTH

22. I am solving
this problem
for
this person.

23. Build first?

25. Test Demand NOT SUPPLY

26. Isolate your variables and
assumptions
test them independently

27. Test the
riskiest
things first

28. FACTS
vs
PROBLEMS
you cannot solve a fact

29. AN EARLY
ADOPTER TELLS
YOU THEIR
PROBLEM BEFORE
YOU TELL THEM

30. HEADACHE
PROBLEMS
VS
MIGRAINE
PROBLEMS
say hi to @dianakander and ask her about her dog (and watch her
talks online)

32. “#Custdev isn’t cool. You know
what’s cool? NOT spending 6
months and 50 grand building a
product that no one wants solving a
problem that no one has and
fighting with cofounders & blaming
lack of activation or retention on
biased press, stupid VCs with no
guts or vision, and being too early.”
-Pawn Sharker

34. Scientists do
not coddle
ideas. They
crash test them.
They run them
into a brick wall
at sixty miles
per hour. If the
idea is sound
the pieces will
be of the wall.

35. Cure tunnel vision

36. Don't let your idea...

38. Get out
of your comfort zone

39. GOOB
(credit, Steve Blank)

40. Pull
don't push - it's harder than it seems.

41. PAST
not future

43. LISTEN
do you hear that? you have 2 ears and only
one mouth for a reason. Listen at least 2x as
much as you talk.

44. WHY? WHY?
WHY?
WHY? WHY?

46. tweet “hey @claychristensen @ericries,
milkshake marketing is brilliant #jtbd
@numaparis”

48. PERFECTION
is achieved
NOT when there is
nothing left to A D D ,
BT WHN THRE IS
NTHING LFT TO
TAKE AWY

49. They may not know WHAT they want,
but they have to want SOMETHING

50. “I want to solve
this problem, for
this person,
because.”
-you

51. Go talk to 10 of these people. Find out
IF you can still accomplish the
BECAUSE based on what you learned.
It is that simple. If you still think you
can, create a solution MVP. If you think
you cannot, change something. If you
are not sure - talk to 10 more people.

52. “Do things that
don't scale”
-Paul Graham

53. “Yeah runnin' down a dream
That never would come to me
Workin' on a mystery, goin' wherever it leads
Runnin' down a dream.”
-Tom Petty (rock n roll singer)

54. @dianakander @trikro @lissijean
@Justin_Wilcox @unbounce
@franckdenbane @TechPeaks
@IstanbulStartup
@sgblank @ericries @paulg @danariely
@fakegrimlock @claychristensen
https://signalvnoise.com/posts/3589-why-were-
doing-things-that-dont-scale