Link : https://peesamacblog.wordpress.com/2015/08/09/aseanyouthlead-designthinking/ Design Thinking Workshop for ASEAN Youth Exchange Program 2015 – Youth LEAD : Lingering the Enhancement of ASEAN ASEAN Studies Center, Chulalongkorn University Date : 09 August 2015 Contented and Designed by 1. Peesadech Pechnoi 2. Pantit Wiwarint 3. Apiwan Duangphummet 4. Attasit Poothanapibul Credit Picture by Page 1 - http://www.iwallscreen.com/stock/captain-america-the-first-avenger-wallpaper.jpg Page 3 - http://www.ehiyo.com/arctic-ice-mountain-09518 Page 6 - http://portalcallcenter.com.br/images/imagem_design_400.jpg Page 9 - greenleaf.stanford.edu Page 10 - dschool.stanford.edu Page 11 - dschool.stanford.edu Page 13 - http://embraceglobal.org/ Page 14 - http://galleryhip.com/premature-birth.html Page 15-18 - http://embraceglobal.org/ Page 19 - http://uncouthreflections.com/2014/10/27/the-human-scale-2012/ http://blogging.la/tag/broadway/ Page 20 - http://www.veryicon.com/icon/ico/System/Colorful%20Long%20Shadow/Button%201%20play.ico Page 26 - Google.com Page 27 - http://m4id.fi/2014/11/design-research-impressions-from-india/ Page 28 - http://psychoculturalcinema.com/bali-shoot-september-2013/ Page 29 - http://www.sheknows.com/parenting/articles/1078630/three-pregnant-dads-try-birth-simulator-after-month-of-wearing-fake-baby-bellies Page 30 - http://horizonworkspace.vmware.com http://pokermonica.com/wp-content/uploads/2011/02/google.jpg http://cms.kienthuc.net.vn/zoomh/500/uploaded/lenguyet/2014_10_26/thuocla4kienthuc_cprf.jpg Page 34 - http://www.fourfifths.co.uk/wp-content/uploads/2014/12/The-rule-of-80-20-Medium.jpg Page 39 - https://d2d6mu5qcvgbk5.cloudfront.net/transcript/original/19aaa3cbf2c83b035db14b68888135d7061e9008.jpg Page 40 - http://www.theverge.com/2014/11/4/7154543/spaceflights-no-good-very-bad-week Page 43 - http://www.theartofed.com/2013/09/05/ugh-another-boring-staff-meeting-come-on/ Page 44 - https://www.emaze.com/@AOOCZRIC/Wikipedia-as-collaborative-project.pptx Page 45 - https://www.flickr.com/photos/3oheme/5141328136 http://www.innovation-creativity.com/creativity-techniques.html Page 46 - https://www.pinterest.com/pin/58195020161856426/ Page 47 - http://www.beyondcareersuccess.com/wp-content/uploads/2013/11/More-powerful-brainstorming-sessions-in-6-steps-20130924.jpg http://collectiveinvention.com/wp-content/uploads/2013/05/POST-ITS-WALL-710x575.jpg Page 49 - http://www.liferay.com/image/image_gallery?uuid=dd4903b9-7c60-4f87-9c31-da27c73565c1&groupId=1879763&t=1354241952543 Page 52-53 - Ideo Prototype Page 54 - http://blog.nus.edu.sg/isssi/2014/03/12/iss-contribution-to-singapore-design-week/ Page 55 - https://zweiprototype.files.wordpress.com/2014/01/img_03442.jpg Page 56 - http://planet.globalsustainabilityjam.org/gsusj12/project/brighten-way Page 57 - https://logbook.hanno.co/minimum-viable-prototyping/ Page 58 - https://logbook.hanno.co/minimum-viable-prototyping

2. WHO WE ARE

4. GENERATING THE PROBLEM IN ASEAN
WHAT IS THE PROBLEM YOU WANT TO SOLVE?
AND WRITE IT DOWN TO YOUR PAPER

5. RUN WILD
SCORE (7POINTS)
CHANGE PAPER
RUN WILD
SCORE (7POINTS)
CHANGE PAPER
RUN WILD
SCORE (7POINTS)
CHANGE PAPER
RUN WILD
SCORE (7POINTS)
CHANGE PAPER
RUN WILD
SCORE (7POINTS)
CHANGE PAPER

9. S T A N F O R D U N I V E R S I T Y

11. IDEO is an award-
winning global design
firm that takes a
human-centered,
design-based
approach to helping
organizations in the
public and private
sectors innovate and
grow.

12. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
DESIGN THINKING

14. There are 20
millions
preterm-infant
worldwide
But about 3 millions couldn’t get to their mother embrace

15. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
STANFORD STUDENTS FROM
D.SCHOOL FOUND THIS PROBLEM
AND WANT TO SOLVE IT. THEY FLEW
TO NEPAL, THE COUNTRY THAT HAVE
THIS PROBLEM. VISITING THE FIELD,
INTERVIEWING PEOPLE, COLLECTING
INFORMATION AS MUSH AS POSSIBLE

16. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
AFTER THEY LIVED WITH PEOPLE AND
PROBLEM, THEY FOUND OUT MANY
OBSTACLES THEY HAVE TO
OVERCOME. BUT FINALLY, THEY
COULD DEFINE THE ULTIMATE
PROBLEM.
EXPENSIVE
HIGH MAINTENANCE COST
NOT AVAILABLE IN SMALL HOSPITAL
DIFFICULT TO USE
NEED CONSTANT ELECTRICITY
BABY CAN’T COME IN TIMEBABY CAN’T COME IN TIME

17. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
AFTER THEY KNOWN THE TRUE
PROBLEM AND PEOPLE CONTEXT,
THEY STARTED TO GENERATE IDEA AS
MUCH AS POSSIBLE AND SET A GOAL
TO CREATE NEW PROTOTYPE
EVERYDAY.

18. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
JUNE 2009:
ANIMAL TRIALS ON PRETERM LAMBS
(US)
MARCH 2010:
1ST REAL BABY IN CLINICAL TRIAL
(INDIA)
NOVEMBER 2010:
3 HOSPITAL TRIAL. 155 NEWBORNS
(INDIA). SUCCESSFUL TEST THAT
EMBRACE IS AS EFFECTIVE AS CURRENT
STANDARD OF CARE

20. LET’S PLAY!

21. EQUIPMENT
PAPER
POST IT & MARKER
EVERYONE’S IDEA

22. RULE
DOING > TALKING
ON PROCESS TOGETHER
BE LIKE A KID

23. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
DESIGN THINKING

24. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
EMPHATIZE
“TO CREATE MEANINGFUL INNOVATIONS, YOU
NEED TO KNOW YOUR USERS AND CARE ABOUT
THEIR LIVES.”

25. IN PEOPLE SHOE DISSATISFACTION ENGAGING

26. SEARCHING

27. OBSERVING

28. INTERVIEWING

29. EXPERIENCING

30. After telephone interviewing, googling, and talking with people who know teen
pregnancy, we have found out a bunch of information.
- Teen pregnancy usually happens in high school.
- Their first sex is happened after they have been dating for 3-4 months.
- Their parents don’t know about their dating.
- They didn’t use condom because their BF said it is safe and he would
responsible.
- And so on…..
EMPHATIZE : TEENAGE PREGNANCY

31. Mission #1
GATHERING INFORMATION AND TRY
TO EMPHATIZE ABOUT THE TOPIC
AS MUCH AS POSSIBLE
WITHIN 40 MINUTES

32. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
DEFINE
“Framing the right problem is the only
way to create the right solution.”

33. TEEN
PREGNANCY
PROBLEM
SHY
FAMILY
PROBLEM
DON’T WANT TO
WEAR CONDOM
LACK OF
KNOWLEDGE …
DON’T WANT TO
WEAR CONDOM
GIVE A WEIRD
TOUCH
GIVE A WEIRD
TOUCH
IT’S THICK LAYER
IT’S THICK LAYER

34. After we got a bunch of information, we try to analyze them to define the real
problem behind them. After we analyzed them, we pick up the 3 question that
we thinks can solve the most problems, effectively.
DEFINE : TEENAGE PREGNANCY
ULTIMATE
PROBLEM
THEIR BF DIDN’T USE CONDOM
IT IS THEIR FIRST TIME
USING CONDOM ISN’T EXCITING
USING CONDOM ISN’T
MEANINGFUL
HOW CAN WE CREATE A CONDOM FOR
NO-CONDOM EXPERIENCE?

35. Mission #2
3 IMPORTANT PROBLEMS THAT SOLVE THE
MAJORITY OF THE PROBLEM
WITHIN 30 MINUTES

36. Mission #2
ANALYZING THE PROBLEM AND DEFINING THE
QUESTION.
“HOW MIGHT WE…..?”
CHOOSE 3 QUESTIONS THAT YOU ARE INTERESTED

37. QUESTION
EXAMPLE
Problem QUESTION
Parents have no time
for their children.
How might we make parents have time for
their children>
Teens are shy to buy
condom.
How might we encourage teens to buy
condom without shame?
Teens have no
knowledge about
pregnancy prevention.
How might we make teens know more about
pregnancy prevention?

38. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
IDEATE
“IT’S NOT ABOUT COMING UP WITH THE
‘RIGHT’ IDEA, IT’S ABOUT GENERATING THE
BROADEST RANGE OF POSSIBILITIES.”

39. FACT

40. Virgin Galactic
the world's first
commercial
spaceline.

41. YES, BUT
YES, AND
INTRODUCING…

42. YES, BUT
Where should we
go in the weekend

44. SIMPLE SUPER

45. GENERATING JUDGINGVS

46. IDEATE RULES
#QUANTITY OVER QUALITY
#DON’T JUDGE THE IDEA YET
#FURTHER THE IDEA

47. After we know the problem we want to solve, we generate idea as much as
possible, without judging each ideas. After we got a bunch of idea, we manage
them into group to simplify them.
IDEATE : TEENAGE PREGNANCY
CREATING TVC TO
PROMOTE THAT CONDOM IS
MEANINGFUL
CREATING A VERY THIN
LAYER CONDOM
CREATING A KITTY
CONDOM

48. Mission #3.1
IDEATE IDEA AS MUCH AS
POSSIBLE
WITHIN 20 MINUTES

49. GROUPING

50. MISSION #3.2
CHOOSE 1 IDEA THAT YOU
WANT TO DO MOST
WITHIN 15 MINUTES

51. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
PROTOTYPE & TEST
“Build to think and test to learn.”
“Testing is an opportunity to learn
about your solution and your user.”

59. FAIL FAST
FAIL CHEAP
LEARN RAPIDLY

60. PROTOTYPE & TEST : TEENAGE PREGNANCY
We chose the kitty condom, because we believe that kitty is cute and can
create meaning in condom, also we can make it thin to solve the excitement
problem. First, we put a kitty sticker on condom and go ask people how they
feel about this. They said that they love the kitty but they still think it is too thick.
We got back and screen the kitty on the condom. Now it is thinner and people
love it.

61. Mission #4
PROTOTYPING
+ PREPARING PRESENTATION
WITHIN 40 MINUTES

62. PRESENTATION CONTENT#1
1. WHO IS YOUR TARGET?
2. WHAT IS THE PROBLEM?
3. WHAT DO YOU WANT TO DO?
WITHIN 3 MINUTES

63. FEEDBACK
I LIKE I WISH

64. PRESENTATION

65. EMPHATIZE
DEFINE
IDEATE
PROTOTYPE
TEST
DESIGN THINKING
UNDERSTANDING THE PROBLEM FINDING THE SOLUTION

66. USER-CENTRIC DESIGN
HUMAN WITH MIND AND HEART
HAVING THEIR OWN PERSONALITY
HAVING THEIR OWN LIFESTYLE
HAVING NEED THAT THEY DON’T KNOW

67. WHY?
DESIGN
THINKING

68. PERFECTIONTHAT’S THE MOST DISGUSTING WORD IN ENGLISH TONGUE
IF SOMETHING IS PERFECT
THEN THERE IS NOTHING LEFT
THERE IS NO ROOM FOR
IMAGINATION
OR PROGRESSION
WITHOUT BOTH, HUMAN CAN’T GO
FORWARD TO THE FUTURE
AND THAT’S THE DOOM OF MANKIND

69. RETHINK
RESHAPE
THE METHODOLOGY
THE SOCIETY

70. SHARE WHAT
YOU LEARN

71. Created by
Mac - Peesadech Pechnoi
Moo - Pantit Wiwarint
Pueng - Apiwan Duangphummet
Bin - Attasit Poothanapibul