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CricLive - Adesh Sharma, IIT Delhi
- 3. To provide lively cricket experience to large number of cricket fans spread across the globe through a perfect mobile app providing unique services and enhancing user experience
- 5. Company Overview Mobile and website based sports application providing minute-to-minute cricket updates to its users
- 6. Market Overview Ever increasing fans base and new cricket formats being introduced. Large time consuming sports with relatively low crunch moments thus less interactive. Big market comprising of players, audience, media, equipment, etc. Heavily settled market players like Cricbuzz, Cricinfo, Star Sports, etc.
- 7. Target Customers Males aged between 15-50 spread across 12 countries acknowledged as full members of International Cricket
- 9. Strategy
- 11. Customers T Target Sex Male Target Geography ICC full Members 12 Countries Target Age 15-50 Target Income Group Greater than 1,00,000 INR Annually
- 13. Company Application Developers Website Developers Sponsors Content Writers Journalists Marketing Professionals Strategic Business Unit
- 14. Competitors
- 15. Context Economic - Income 1,00,000 INR/Annually Technological Possessing average android phone Sociocultural Sports enthusiasts
- 17. Customer Value Providing a comprehensive and joyful cricket experience through CricLive with unique features like Instant Video Highlights, Live Match Notifications, Daily Quiz and History of the Day Positioning Statement Live Cricket! Positioning Strategy Sports Application
- 18. Collaborator Value Media Content Spread Players Attachment and Following Journalists Extra exposure & opportunities Teams & Clubs Increase in market & following
- 19. Company Value Application & Website Developers Opportunity to invent better features than competitors Content Writers & Journalists Work towards better & in-depth sports research required by users Marketing Professionals Experiment with marketing using app’s unique features Sponsors Opportunity to place themselves in one of world’s biggest sports market
- 20. Tactics
- 21. Product Mobile Application for all Operating Systems Category Sports - Cricket Size 5-10 MB varying with device
- 22. Service Ball-by-ball Commentary Latest Cricket News Upcoming Schedules Rankings, Statistics & Records Video Highlights Coverage of all major tournaments Editorials & Special Content Basic Features
- 23. Service Cricstant - Instant Video Highlights User get to see important match moment in video as soon as it happens Unique Features Cricknote - Live Match Notifications Not just the fall of wickets or centuries, this feature contains match reminder option too! Cricquiz – Daily Quiz User gets to play a cricket quiz daily and compete among all users and win daily prizes Cricstory – History of the Day User gets to know about the history of the day in the context of cricket daily thus building strong user relationship
- 24. Brand Brand Logo Brand Name CricLive Brand Slogan Live Cricket!
- 25. Price Basic Features Free! Unique Features ₹50/month Unique Premium ₹500/year
- 26. Incentives Free One Month Trial! For downloads in 1st month, the user will get one month free trial of Unique Features version Referral Points! For each app referral, the user gets 5 referral points. If referral points for user cross 100, one month Unique Features Version trial is provided CricLive Contest! Users can share their Live Cricket moment of the day on CricLive’s social media page and daily one user gets gift
- 27. Communication Social Media e-mail Video Channels
- 28. Distribution
- 29. Implementation
- 30. Infrastructure Step 1 Application & Website Development Step 2 Fixing Bugs & Errors Step 3 Test Case Run - 1 Step 4 Feedback from sample users Step 5 Making changes as per feedback Step 6 Test Case Run - 2 Step 7 Feedback from Sample users Step 8 Final Product after making changes as per feedback
- 31. Processes Infrastructure Development Designing brand logo, symbol & slogan Developing product brochure and ad campaigns Identifying communication & distribution channels Estimating product price Product pre-launch marketing – Ads & communication Product launching Extensive Marketing at all platforms Updating applications as per requirements Post-launch feedback from users
- 32. Schedule Infrastructure Development Designing brand logo, symbol & slogan Developing product brochure and ad campaigns Identifying communication & distribution channels Estimating product price Product pre-launch marketing – Ads & communication Product launching Extensive Marketing at all platforms Updating applications as per requirements Post-launch feedback from users 1 Month 1 Week D-Day! 1 Month1 Week 1 Week 2 Weeks Minimum 2 Months 1 Week 2 Weeks 6 Months Marketing Strategy!
- 34. Created by Adesh Sharma, IIT Delhi during a marketing management internship under Prof. Sameer Mathur, IIM Lucknow