The document discusses how ProBuild can help increase sales and profitability without the risks of traditional methods like increasing sales targets, hiring more staff, or cutting costs. It does this by providing an efficient way to sell using technology like apps and mobile sites, giving access to a larger audience at less than a quarter the cost of an additional sales rep. The system helps salespeople like Greg sell to more customers easily and helps customers like Ryan order conveniently online. It provides benefits like automated sales campaigns and reports for managers like John to improve business performance and customer satisfaction at low cost and risk.