Presentation ssm2

The B2B marketing game has changed and today’s best practitioners have already adopted the new rules. Are you one of them? If not, don’t worry, there’s still time to get into the game. Join Demandbase’s Director of Marketing Programs, John Dering, and VP of Product Marketing, Phil Hollrah, to see how you can apply 2015’s new rules of B2B marketing to deliver the results your execs expect. You’ll learn more about: The shift in B2B marketing and what it means for B2B display What metrics you should really be tracking How you can tackle the challenge of account targeting and segmentation Success stories from leading B2B marketers

Multi-Factor Authentication In Salesforce

Cloud Analogy

This document summarizes a presentation about artificial intelligence in real-life applications from Salesforce Pardot and Demandbase. It introduces the presenters and covers the following topics: the age of intelligent marketing driven by AI, ABM, and analytics; the building blocks of AI including objectives, signals, and constraints; and examples of AI in Salesforce Pardot and Demandbase. The presentation aims to provide insights into how these companies are applying AI concepts in practice.

Jessica Fewless: ABM Road Warrior: Lessons Learned from over 100 Customer Mee...

The document provides lessons learned from over 100 customer meetings about account-based marketing (ABM). It discusses how the conversations around ABM have evolved from being unfamiliar to a focus on implementation and optimization. Key lessons include the need for sales and marketing alignment, creating target account lists collaboratively, using segmentation tied to business objectives, including existing customers, moving beyond last-touch attribution, implementing ABM without additional budget, and expecting benefits to increase over time rather than immediately. Metrics charts show how one company significantly improved sales efficiency, pipeline generation costs, sales team performance, and overall corporate efficiency by shifting to an ABM strategy.

How to use Marketo for Events

Attend, Inc

Learn How to Master Live Events Using Marketo You know hosting your own events is one of the best ways to engage with your prospects and customers. But it can be a challenge to set yourself up for event success within Marketo. This guide is here to help! Become a Marketo expert on: 1. Program Setup and Event Registration 2. Email Invitations and Reminders 3. Event check-in and on-site engagement 4. Post-event Follow-up 5. Measuring Event Success and ROI

Introducing TapClicks TapAnalytics

This document summarizes TapClicks, a digital marketing analytics platform. It addresses common challenges agencies face like spending many hours generating reports and high customer churn. TapClicks aggregates campaign data from various channels, provides analytics and insights, and customizable dashboards and reports. This allows agencies to demonstrate effectiveness through ROI, optimize campaigns, and improve customer satisfaction and retention.

Lauren Blecher Scherba: How to Brew the Perfect B2B Blend with ABM and Inbound

This document provides guidance on how to blend account-based marketing (ABM) and inbound strategies to drive more qualified leads and revenue. It recommends: 1) Understanding ABM as a strategy, not a channel; 2) Organizing accounts into tiers based on available resources; 3) Developing content plans tailored to each account tier to guide prospects through the buyer's journey. It also stresses that ABM and inbound marketing are not mutually exclusive and advocates crafting the optimal blend of both approaches.

B2b advertising

Kapil Shirurkar

There are several common methods for organizing a business-to-business sales force, each with advantages and disadvantages. These include line organizations, line and staff organizations, functional organizations, and organizing the sales force by activities, geography, products, or customers. The optimal structure depends on factors like company size, product diversity, customer dispersion, and sales objectives. Advertising is one aspect of marketing strategy and should be coordinated with the sales force organization.

Marketing automation market is expected to grow $6.4 billion by 2024

DheerajPawar4

The marketing automation market is expected to grow from $3.3 billion in 2019 to $6.4 billion by 2024 at a CAGR of 13.9% during the forecast period. The use of marketing automation is higher in large enterprises compared to SMEs. Key applications include campaign management, email marketing, lead nurturing, and social media marketing. Major players in the market include HubSpot, Adobe, Oracle, and Salesforce. North America currently holds the largest market share.

Marketing Automation is Awesome! - Kimi Heskett-Fowler

Marketo

How InsideView Exposed Itself to Prospects

InsideView exposed itself to prospects by embracing naked marketing and soliciting product reviews from customers on G2 Crowd. This allowed existing customers to articulate InsideView's competitive advantages. InsideView promoted G2 Crowd reviews heavily, invited customer support interactions to write reviews, and used competitive reports in paid search. The results were that a single paid search campaign generated 14% of InsideView leads, a 6% lead to opportunity conversion rate, and 34% of the company's total sales pipeline, all due to exposing itself through customer reviews.

Pardot

SkyPlanner

Pardot is Salesforce's B2B marketing automation solution that allows businesses to automate marketing activities and unite their marketing and sales departments. The document provides instructions on integrating a Pardot account with Salesforce, including setting up the connector and configuring both systems. It also covers various Pardot tools like automation rules, segmentation rules, dynamic lists, engagement programs, and email marketing capabilities. Reporting options in Pardot are mentioned at the end.

Building the Foundation to Measure Account Based Marketing

This document discusses how to build the foundation to measure an account based marketing (ABM) strategy. It recommends three steps: 1) Create a marketing taxonomy to map channels. 2) Build solid tracking of all buyer interactions across channels. 3) Measure marketing impact on pipeline and bookings, including for ABM programs specifically. Key aspects are aligning data collection with sales and finance, auditing existing tracking, and using a multi-touch attribution model to understand overall marketing influence.

Agile CRM Tutorial - Part 1

Santosh Subr

TapAnalytics Overview

After the Pandemic Pivot: Lessons Learned for the Next ABM

The document summarizes a webcast discussion between marketing experts on lessons learned from pivoting account-based marketing (ABM) strategies during the COVID-19 pandemic and planning for future waves. Key topics discussed include improved collaboration between marketing and sales, a focus on trusted advisor engagement over sales pitches, and planning for continued uncertainty. Panelists also shared new tactics they found successful, areas of customer focus that changed, and silver linings they saw despite challenges.

Expert ABM: Selling the Value of ABM in Your Organization

What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to drive ongoing ABM success? In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organization around account-based marketing. You will hear: - Best practices from peers who have successfully “sold” a focus and investment in ABM internally - Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment - Common obstacles and objections to ABM, and how to overcome them

Magento Business Intelligence

Miles Woolgar

Driving Sales Volume & Customer Loyalty via New Amazon Stores

Tinuiti

Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers. Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.

WHAT the F*** is Programmatic Trading & what's in it for us?

TailWindEMEA

The document discusses programmatic trading in digital advertising. It begins by defining common acronyms used in programmatic advertising like RTB, DSP, SSP. It then discusses how programmatic trading benefits various stakeholders in digital advertising like advertisers, agencies, ad networks, publishers. Programmatic trading allows for bidding infused buying, data targeting, faster go-to-market times, automated procedures and operational efficiency. It also allows for more control, transparency and ability to reclaim data for stakeholders. The document provides next steps publishers and agencies can take to leverage programmatic trading and data to increase revenues and operational efficiency.

Case Study: ClicData – Agile CRM

Agile CRM

CRM v6 Launch Overview - Apptivo

Apptivo

10 tips for growing your saas & leadgen sales with digital marketing

Russell Miller

What's hot

Internet Marketing- Increase Website Leads

Pomerantz

Real Life AI: Insights From Salesforce Pardot and Demandbase

Jessica Fewless: ABM Road Warrior: Lessons Learned from over 100 Customer Mee...

How to use Marketo for Events

Attend, Inc

Introducing TapClicks TapAnalytics

Lauren Blecher Scherba: How to Brew the Perfect B2B Blend with ABM and Inbound

B2b advertising

Kapil Shirurkar

Marketing automation market is expected to grow $6.4 billion by 2024

DheerajPawar4

Marketing Automation is Awesome! - Kimi Heskett-Fowler

Marketo

How InsideView Exposed Itself to Prospects

Pardot

SkyPlanner

Building the Foundation to Measure Account Based Marketing

Agile CRM Tutorial - Part 1

Santosh Subr

TapAnalytics Overview

After the Pandemic Pivot: Lessons Learned for the Next ABM

Expert ABM: Selling the Value of ABM in Your Organization