This document describes features of a web-based marketing platform that allows companies to manage their advertising centrally across multiple store locations. Key features include real-time access to company-wide marketing data, the ability to duplicate successful campaigns, centralized uploading and sharing of resources, and detailed reporting and analytics capabilities. Stores can enter their own media spending data which is then compiled alongside corporate data for analysis across locations, campaigns, media types, regions and more through maps, charts and graphs. The platform aims to help streamline marketing planning and spending analysis.

1. All Media Types

2. All “Stores”

3. Web-Based

4. Real Time

5. Ad Continuity

6. Customize FurtherMeetings Go SmootherPlanning Goes SmootherReal-Time Live Data

7. Spot Trends Easily

8. Instant Access to Company Wide Data

9. Achieve Ad Continuity

10. Duplicate Successful Campaigns between Units.

11. STOP Spending Your Valuable Time Gathering Your Marketing Information

12. All Locations & Company Media Spends TogetherEnter Data Only Once Easily Add or Import Your Data Once & it Automatically propagates to all appropriate Reports, Charts, Graphs & MapsImport/Export CSV Files

13. Able to Customize Many FieldsHomepageSign in as: Store

14. Corporate Office

15. Admin or AgencyFeatures: Article

16. What’s NewStore’s Homepage All TheirMedia

17. Mapped

18. Web-Based

19. Reports

20. Co. Notifications

21. Google Analytics

22. Resource Center

23. Co-Op Materials

24. Forum – ●Idea Sharing● Ad Success Sharing

25. Store AdminAdd Media: Pictures

26. Video

27. MP3

28. Group for Campaigns

29. Store’s Advertising All Media Listed

30. Summary List Sort by: Campaign

31. Expiration

32. Start date

33. CostAd Detail Profile Ad Details

34. Photo Section

35. Audio/Video Files

36. Mapped Ad Locations

37. Display Periods Calendar

38. Ad Comparison

39. Corp. Use Contact FormStore’s “My Maps” Maps Each Ad’s Location

40. Google Street View

41. Roll Over To See Which Ad

42. Click Ad to View Details

43. Sort Also By Expiration

44. Corp. Can View All “Stores”Store ReportsMedia Spend Analysis

45. Ad Profitability

46. ROI Graphs

47. Import CMV Files

48. Compare Year after Year Fusion Charts &Graphs Search FeatureResource Center Upload Files OnceDownloadable from any store, any location: MarketingPolicies

49. Procedures

50. Downloadable Files

51. Co-Op Availability

52. Logos, Ad Slicks

53. Training Materials

54. Press Releases

55. Ad & Marketing Artwork

56. “Stores” Download FilesCustom Calculators

57. Unlimited Files

58. Articles, Instructions

59. Press Releases

60. Training Materials

61. Logos, Ad Slicks

62. Marketing Tips, Policies

63. Guidelines

64. Artwork, Approved AdsArea For Co-OP SourcesCo-Operative Funds Under Utilized

65. Co-Op Instructions

66. Funds Available

67. Sources for Funds

68. Company Contacts

69. Co-Op Guidelines

70. How To Use Multiple Vendor’s Funds

71. Media Contact InformationInstantly Access Media Vendor’s Contact InformationYour Google Analytics Each “Store”, if they have their own website simply:● Signs up for Google Analytics● Sends Us the code and info● We insert on their website● They access Google Dashboard here

72. Corp Office Or AdminCorporate Office has many features over what each “store” has.

73. Both Corp and Admin(Agency)

74. Write Articles for each “Store’ to read.

75. “What’s New” CommunicationUpcoming Promotions, Sales,Events, Etc

76. Only Admin has control over the “Settings” of certain features. Admin HomeOnce Logged In As Admin or Agency you have full controlChange Settings:● Forum● Task Manager● Reports● Communications

77. Send HTML Newsletters

78. Upload All Resource Materials

79. Post Articles

80. Post Marketing Events

81. View All “Stores” Advertising

82. Section For Corp Media Buys

83. Manage All UsersNewsletter Program Send Html Newsletters

84. Let your “Stores” know of upcoming Sales, Promotions and Events.

85. Tell your customers or prospects of upcoming sales.

86. Increase Communication

87. Over 30 Templates and you can customize your own. Task Manager ProCorp & Agency Can Coordinate

88. Stay on the same page.

89. Cut costly mistakes

90. Increase Marketing Communications

91. Assigns Tasks with deadlines to be met. Corp / Agency ReportsImport/Export Excel CSV Files

92. Expanded Data Fields.Media Spend Analysis

93. Advertising Profitability

94. R.O.I. Analysis.

95. Compare Year to Year

96. Sort by Date, StoreCampaign

97. Printable

98. Save as PDF File Media AnalysisView Details of any Store media buys

99. Analyze ROI by Media Type.

100. Know why a campaign is successful so all your stores are on the same success path.

101. Fusion Charts and Graphs enhance understanding figures.

102. R.O.I. Analysis.

103. Compare Media Type

104. Compare CampaignsMarketing AnalysisView Details of any media buy.

105. View Each Store.

106. View Corporate Spends.

107. Fusion Charts and Graphs enhance understanding figures.Fusion Maps, Charts & GraphsView Details of All Your Stores Advertising Real-Time

108. Each Store Enters Their Data.

109. You Access All of It.

110. Plus View All The Company Marketing.

111. Even View All Your Store’s Sales and Profitability.Drill Down By StateView Details by State

112. Can Be Use for Stores or For Advertisement Locations.

113. Figures Can be Per Store or Per Ad in Each Area.

114. Use Revenue Figures, Sales Per Campaign or Any Figures you choose.

115. View Top 5 and Bottom 5 Performers at a Glance.Drill Further By CityView Details by Store or By Ad Ran in Each City

116. Can Be Use for Stores or For Advertisement Locations.

117. Figures Can be Per Store or Per Ad in Each Area.

118. Use Revenue Figures, Sales Per Campaign or Any Figures you choose.

119. View Top 5 Promotions at a Glance.Drill Down by RegionView Summary by Stores or By Ads Ran by Region

120. Can Be Use for Stores or For Advertisement Performance.

121. Figures Can be Per Store or Per Ad in Each Area.

122. Use Revenue Figures, Sales Per Campaign or Any Figures you choose.

123. See Why One Region Performs Better Than AnotherMarketing PlanningView Advertising Cost by Media

124. Can Be Used for Stores or For Advertisement Performance.

125. Figures Can be Per Store or Per Ad in Each Area.

126. View Top Campaigns.

127. View R.O.I. by Media Type

128. Customized to Your NeedsConsumer SpecificsView Customer Density

129. Customer Spending.

130. Drill Down to Exact Store or Ad.

131. Figures Can be Customized.

132. Demographic Breakdown.

133. World Wide Maps are Available.