Salesforce Pardot is a leading SaaS tool designed for B2B marketing automation, facilitating lead generation and management through data-driven strategies and personalized campaigns. It serves various marketing types, including B2B and small business automation, enhancing productivity and sales opportunities significantly. Small businesses are leveraging Pardot to justify their ROI by improving lead qualification and sales outcomes.

1. Accelerate
SMB growth
with Salesforce
Pardot

2. Pardot is the most trusted
SaaS tool for B2B marketing
automation. It is developed to
help users crack the toughest
marketing segment, B2B,
which involves a complex
sales funnel.
INTRODUCTION

3. 84% of customers said
the experience is as
important as the
products and services
provided.
PARDOT FACTS

4. 01
02
03
04
When to
use Pardot?
Generate more and more leads to
quickly move them through the
pipeline.
Make the data-driven decision,
rather than the guesswork.
Engage buyers with a
personalized and dynamic
campaign.
Capture the real marketing ROT,
from click to close.
05
Build or strengthen your account-
based marketing strategy.

5. Types of
marketing
automation
Marketing can sort all the
options into a few basic
types
B2B marketing automation-
Pardot B2B marketing automation is all
about a long sales cycle that usually
involves a multistage procurement
process and part of the ongoing
relationship of repeat business.
Small business marketing
automation-
It is not just for big brands, but small
businesses can equally get the benefits
from marketing automation. It handles
the tasks by getting surfing insights
automation, which can be helpful to
small businesses without any huge
human resources availability.
B2C marketing automation-
In this type of marketing, the businesses
directly deal with customers, so tracking
customers interest and behavior through
marketing automation can play a big part
in B2C.
Mobile marketing automation-
Mobiles are the new-age source of
searching for things, whether for shopping
or knowledge, mobile phones are more
convenient. Marketing automation can
personalise, the real-time messaging,
analysis and A/B testing of content and
integrates with apps and other data
sources.

6. • 50% increase in marketing productivity
• 300% increase in marketing-qualified
leads
• 394% growth in sales opportunities
• Reduction in sales cycle length of 25%
HOW
SMALL BUSINESSES
ARE POWERING
GROWTH WITH
MARKETING
AUTOMATION?

7. "By improving the number of qualified leads, the
number of opportunities, and closing more at the
end of the day, we were easily able to justify the
ROI on the investment in Salesforce."
Tracy Meetre, Sunset’s Vice President
of Sales and Marketing

8. Follow Us On:
@AtoCloud/
@AtoCloud1
@atocloudofficial

9. Email
contact@atocloud.com
Website
https://www.atocloud.com
Phone number
9953170767
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