TMGMT 490 B Course

1. Village Keepers
The use of Social Media
Team 9 : Yujing Wang, Zimo Du

2. Agenda
1. Company Background
2.SWOT Analysis
3.Target Segment
4.Needs Of Consumers
5.Available Resources
6.Content Strategy
7.Social Media Platforms and
Application
7. Project Schedule
8. Strategic Management, Budget and
Players
9. Key Performance Indicators
10. Data Analyze
11. Monitor Solutions
12. Manage Solutions
13. Implementation

3. Background--Village Keepers
The Village Keepers which is established in 2015
is a non-profit organization, this organization provides
displaced and at risk young people with the necessary
assistance, including education and various
community events. the purpose of this organization is
believes in collective responsibilities, providing,
protecting, and teaching each others.
Also, our mission statement is let more people
know this organization in order to help them.

4. SWOT Analysis
Strength: Weakness:
Facebook: contain the information about the main events of
the organization
Facebook: It is expensive to purchase an advertising space
Twitter: People could follow the activities Twitter: The post words are limited
LinkedIn: invite decision-makers and people who work for the
companies that could provide Village Keepers with financial
support.
LinkedIn: Don’t include the key activities of the organization
and how people could benefit from its development.
Opportunities: Threat:
Facebook: It would be useful to buy ads space on Facebook to
direct its users to the website of Village Keepers.
Facebook, Twitter, and LinkedIn: There is competition
among these three social media, and also there are other platform,
such as Instagram
Twitter and LinKedin: Create Twitter and LinkedIn accounts
and develop them to attract new the target audience and inform
people about the Village Keepers key events.

5. Target Segment
• Volunteers.
Students. Age: 18-24
Triees. Age: over 55.
• Investors.
Sport stars. Ex: Kobe, Curry.
CEOs. Bill gates.
• Consumers.
Under 18 year old people. Ex: homeless people.

6. Needs of Consumers
1. The first group of the target audience that are potential
volunteers of the organization is usually involved to
different groups aimed at bettering the world online
within different social networks such as Facebook.
2. The second group that is potential investors has
various needs.

7. Available Resources
1. Human Resources: The organization is large community
with great number of followers all over the world.
2. Financial Resources: Voluntary gifts and donations.
3. Social Media Resources; Used for the purposes of
promotion is the Internet.

8. Content Stragety
1. Point out the positive impact of this organization.
2. the basic ideas of the organization such as vision of the
world as the village to be kept by people should be
obligatory articulated.
3. To make the message effective it is necessary to tell
potential investors how to donate.

9. Social Media Platforms and Applications
Platforms:
---Blog, Facebook, Twitter, Instagram, YouTube, LinkedIn and
Pinterest.
Application:
1. Use innovative approach to the problem solving and
appreciate the values of community involving people to
achieve the same goal.
2. Promoted on basis of the voluntary assistance.
3. Used in combination with the email sending for the target
groups.
4. Instagram, Pinterest, Youtube and others should be also
involved

10. Project Schedule
Step 1.
Open LinkedIn account
Open Facebook account
Open YouTube account
Create logo
Fulfill the profiles on chosen platforms
Find investments
Have page managers for each platform
Step 2.
Create Ads on social media
Upload Ads to chosen platforms
Write articles on Chosen platforms
Upload pictures and photos on chosen platforms
Record and upload video sources to chosen platforms
Compare and measure the efficiency of each platforms
based on the views, reply, and shares.
Step 3.
Measurement review
Open new campaign Pininterest
Open new campaign Instagram
Open new campaign Blog
Increase followers by better descriptions
Keep updating on campaigns

11. Strategic Management and Budget and Players
• Volunteers Driven
• Paid promotion
• Blogging Ads
• Long-term volunteers
• $4,000-$10,000

12. Key Performance Indicators
Objective 1: To Invite More Volunteers
To have at least 50% of number of volunteers increased at the initial stage by December 30, 2016
Objective 2: To Increase Number of Donors
To have at least 50% of number of donors increased at the initial stage by December 30, 2016
Objective 3: To Evaluate and Monitor the Success
To ensure 80% of social media activities are effective and efficient with high click rate, views, reply,
and shares in posts and Ads

13. Data Analyze
LinkedIn
Organization Page divided into specific sections: Updates, Followers, and Visitors.
Organization Updates section has 3 areas: Updates, Reach, and Engagement.
Followers section is divided into 4 areas and provides information on where followers are coming from, their demographics,
trends, and competitive comparisons.
The visitors section contains information on visitors and viewers of your page.
Facebook
A page manager whose job is to collect and analyze the data got from the platform.
The “Likes”, views, reply, shares and etc.
Organization can use the “Insights” tab on the page to get more information.
YouTube
YouTube Analytics provides data of content, geography or location, date or time frame, subscriber status, playback type, and
traffic by YouTube product.
Download the reports right from YouTube by clicking the export report button, and it will show all data and analyze in graphs.

14. Analyze Social Media Solution
As a new organization in the non-profit industry, Village Keepers now have to attract
more people to know the organization and develop the social awareness in the public.
• Volunteers
• Donors
• Keywords
• Traffic

15. Monitor Solutions
• The overall project implementation will lead to the organizing of the project staff system on the long-term
basis. The volunteers may be defined as the staff members of the organization Village Keepers with the
highest level of expertise and efficiency within the particular aspect of the project.
• The persons that will be responsible for the content support of the ads placed in social media, photograph,
and Web-designer. The continuous running of the content aspect of the Internet promotion will be run by a
person working for the organization on permanent basis.
• The objectives of our projects will be achieved on the basis of voluntary support.
• The special programs should be applied in order to monitor the performance of the organization at the social
media. The resources such as Crowd booster, Sprout Social, Market Me Suite, and many others may be used
for this end.

16. Manage Solutions
To use specific software aimed at collection and analyzes of the large portions of
information
• Google-analytics
• Klout.com
• Twitonomy.com

17. Implementation
• Next Step
• Monitor Committee

18. Summary
• Mission & Goal
• Tactics
• Planning & analyzing
• Management

19. Thank you for your patience!!