Prioritising your product with UX-tinted glasses

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This document discusses prioritizing product development with a user experience (UX) focus. It provides three "UX-tinted lenses" to view product decisions through: 1) Analyzing the technical cost versus user impact of features, 2) Considering the expectations and sensitivity of different types of users, and 3) Validating features directly with users rather than relying solely on opinions. The document advises balancing the "ideal UX" with technical complexity, focusing on features that significantly impact users, and being aware of how validated a feature is before prioritizing it for development.

Technology

Prioritising your product  
with UX-tinted glasses
Coleman Yee ∙ @metacole
Product Tank ∙ Singapore ∙ 27 April 2016

Just enough about me
•  UX consultant
•  Product management / product owner
•  (Past life) developer

Key product roles
Business
Tech UX
How to balance these
How to ﬁnd the
balance between
the “ideal UX”
and the technical
complexity of that
“ideal UX”

Three UX-tinted lenses
…to view things with the user in mind

Tech Cost vs User Impact Analysis
High
Impact
High Cost
Low Cost
Low
Impact

Expectations vs Sensitivity
High Expectations
High
Sensitivity
Geek users
Dodgy users
N00bs
Senior folk
Users with options
Safety-conscious users
Young ‘uns
Low
Sensitivity
Low Expectations

Innovation Adoption Lifecycle
The CHASM
https://en.wikipedia.org/wiki/Technology_adoption_life_cycle

Validated vs Opinion
Dribble
Opinion articles
Best practices
Prototype testing
Analytics
Boss opinion
UX designer opinion
“Amazon does this”
Direct
Validated
Opinion
Secondary

UX-tinted lenses…
1.  How much impact to the user?
2.  What type of user?
3.  Has it been validated with user?

A word about technical debt…
•  Slow/ineﬃcient code
•  Refactor (dirty) code
Is it aﬀecting the user’s experience?
What stage is your product in?

Happy prioritising!
colemanyee@gmail.com
@metacole
metacole.com

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Prioritising your product with UX-tinted glasses

1. Prioritising your product   with UX-tinted glasses Coleman Yee ∙ @metacole Product Tank ∙ Singapore ∙ 27 April 2016

2. Just enough about me •  UX consultant •  Product management / product owner •  (Past life) developer

3. Key product roles Business Tech UX How to balance these How to ﬁnd the balance between the “ideal UX” and the technical complexity of that “ideal UX”

4. Three UX-tinted lenses …to view things with the user in mind

5. 1How much impact to the user?

6. Tech Cost vs User Impact Analysis High Impact High Cost Low Cost Low Impact

7. Hygiene Aspirational Zone of Contention Spectra of UX Design Priorities Core Approach (Mental model) Navigation/ Flow Blockers Hurdles Aids Delights Product Interaction Visual Functional Beauty Pleasing On-Brand

8. 2What type of user?

9. Expectations vs Sensitivity High Expectations High Sensitivity Geek users Dodgy users N00bs Senior folk Users with options Safety-conscious users Young ‘uns Low Sensitivity Low Expectations

10. Innovation Adoption Lifecycle The CHASM https://en.wikipedia.org/wiki/Technology_adoption_life_cycle

11. 3Has it been validated with the user?

12. Validated vs Opinion Dribble Opinion articles Best practices Prototype testing Analytics Boss opinion UX designer opinion “Amazon does this” Direct Validated Opinion Secondary

13. UX-tinted lenses… 1.  How much impact to the user? 2.  What type of user? 3.  Has it been validated with user?

14. A word about technical debt… •  Slow/ineﬃcient code •  Refactor (dirty) code Is it aﬀecting the user’s experience? What stage is your product in?

15. Happy prioritising! colemanyee@gmail.com @metacole metacole.com

Prioritising your product with UX-tinted glasses

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