This document discusses evaluating an innovation called a "smog free tower" that was created in response to the disturbing problem of air pollution. The evaluation criteria includes assessing the product from the customer's perspective, considering whether it is faster, cheaper, or better than alternatives and if it is user friendly, as well as its market potential and social impact. It will be evaluated on these criteria with customer criteria worth 10 marks each and non-customer criteria worth 5 marks each.

1. Innovation
Evaluation
Kalasalingam University
07-10-2016

2. “Disturbance”

3. Smog free tower

8. Innovation?
“An engineer’s response to a
“disturbing” problem”

9. Process
1. Getting disturbed
2. Ideating a solution
3. Lab prototype
4. Commercial product

12. Evaluation Criteria - 6

13. Customer’s
Perspective

14. Is it ‘faster’ / ‘cheaper’ / ‘better’?

18. Is it user friendly?

19. Push or Pull?

21. Will it be owner’s pride and
neighbour’s envy?

23. Non-
Customer’s
Perspective

24. Is it environment friendly /
sustainable?

26. How big / lucrative is its market?

27. India to have
1.4 billion
mobile
subscribers
by 2020:
Ericsson
report

28. Will it have a big social impact?

31. Customer
Criteria 10
Marks each
1. Is it faster,
cheaper or
better?
2. Is it user
friendly?
3. Will
customers
aspire to
buy it?

32. Non-Customer
Criteria 5
Marks each
1. Is it
environment
friendly?
2. Does it have
market
potential?
3. Will it have
a big social
impact?

33. Let’s get down to
business...