2. Business benefits of UX Research
1. Saving development or process costs
2. Increasing customer happiness and loyalty
3.Uncovering opportunities to earn more
6. Usability Testing
Traditional usability test, A moderator (Chandan)
asks participants(Kiran) to perform tasks, observes
where they run into trouble or questions, and asks
followup questions to understand their thought
process.
7. Interviewing
To gather qualitative information from
participants. Ask them open ended questions
about their needs, goals, and motivations also
observe their natural behaviour.
8. Card sorts
Use to help determine categorisation and
hierarchy when determining information
architecture.
9. Eye tracking
and click testing
The Gutenberg Diagram
Z-Pattern Layout
F-Pattern Layout
Pattern of Focal Points
10. Multivariate testing and
A/B testing
You have two versions of an element (A and B) and a
metric that defines success.
What to test?
• The call to action’s (i.e. the button’s) wording, size, color and placement,
• Headline or product description,
• Form’s length and types of fields,
• Layout and style of website,
• Product pricing and promotional offers,
• Images on landing and product pages,
• Amount of text on the page (short vs. long).
11. Desirability
studies
Measuring Aesthetic Response to Visual Designs, it’s
the presentation of the design direction, which is often
done in a largely subjective manner.
Accessible Desirable Gets in the way Patronizing Stressful
Appealing Easy to use Hard to use Personal Time-consuming
Attractive Efficient High quality Predictable Time-saving
Busy Empowering Inconsistent Relevant Too technical
Collaborative Exciting Intimidating Reliable Trustworthy
Complex Familiar Inviting Rigid Uncontrollable
Comprehensive Fast Motivating Simplistic Unconventional
Confusing Flexible Not valuable Slow Unpredictable
Connected Fresh Organized Sophisticated Usable
Consistent Frustrating Overbearing Stimulating Useful
Customizable Fun Overwhelming Straight Forward Valuable
12.
13. Expert reviews
Heuristics Analyses
UX expert inspects a system to check for
possible usability issues also Get a Fresh
Perspective.
10 Usability Heuristics for User
Interface Design
#1: Visibility of system status
#2: Match between system and the real world
#3: User control and freedom
#4: Consistency and standards
#5: Error prevention
#6: Recognition rather than recall
#7: Flexibility and efficiency of use
#8: Aesthetic and minimalist design
#9: Help users recognize, diagnose, and recover from errors
#10: Help and documentation
14. Surveys
UX Surveys are the Quick and relatively easy way
to get data about your users and potential users.
Surveys are an effective way of gathering
feedback on a live product, exploring a company’s
USP, Contextual inquiry, refine a new feature,
lowering the risk on a poor solution.
Try to ask a neutral question
Easy and simple Questions
Keep it Transparent
Respect your user’s anonymity
Design for Conditionality (personas)
Keep it open
Ask one concept at a time
You may influence by how you ask or order of option
Use a balanced rating scale
Focus on time, not on the number of questions
Give a way out
Show progress
