The document discusses print efficiency in heatset web offset printing. It notes that increasing efficiency is crucial for sustainability in the printing business. On average, heatset printers currently achieve 80% paper use efficiency and 65% time efficiency, resulting in an overall efficiency of 52%. There is potential to improve overall efficiency to around 60% through measures like reducing paper waste, decreasing makeready times, and increasing press uptime. Specific examples are provided to illustrate how efficiency gains in areas like paper usage, press speeds, and waste reduction could significantly lower costs for printers.