This document discusses a study conducted on Pringles, a Kellogg Company snack brand. It provides an introduction to Kellogg Company and the FMCG industry in India. The study aimed to analyze Pringles availability, sales, and potential opportunities. Data was collected from various shops and stores on Pringles availability and interest from shop owners. The analysis found varying availability and sales across areas. It was concluded that there is scope for Pringles to expand in South Delhi and opportunities exist through new flavors, promotions, and smaller packs. For continued success, Kellogg must adapt to customer wants.

1. Submitted By:
Syed Kalbe Abbas
M.B.A(Gen)
Under the supervision of :
Kundan Kumar Mishra
(Regional Sales Development Mgr.)
Kellogg’s India Pvt. Ltd.
Sana Beg (Assistant Professor)
Jamia Hamdard

2.  Introduction of company
 Industry at a glance
 Introduction to the study – Pringles
 Research methodology
 Data analysis & interpretation
 Findings
 Recommendations
 Conclusion

3.  Kellogg Company, with its global headquarters in Battle
Creek, Michigan, USA, is the world's leading cereal
company, and a major producer of convenience foods.
 It markets more than 1,500 products in over 180 countries
all over the world. Founded in 1906.
 Kellogg entered India in 1994 and during these 20 years,
the company has become one of the leading
organizations in the food category, especially when it
comes to breakfast cereals.
 Across the world, it is also well known for its presence in
other categories like snacks and cookies.

4.  Fast moving consumer goods are the essential items
that we purchase in our everyday lives.
 They’re the household items when you pick up when
you are buying groceries or visit a local outlet.
 The price of the FMCG are relatively less and don’t
require a lot of thought, time and financial investment
to purchase.
 FMCG sector is one of the most important sectors for
each and every economy.

5.  The Indian FMCG sector is the fourth largest sector of the
economy with a total market size of US $13.1 billion.
 The FMCG market in India is expected to be worth USD
33.4 billion by the year 2015
 The Indian FMCG industry is characterized by low
penetration levels, lower per capita income and intense
competition between the organized and unorganized
segment.
 The FMCG sector in India continues to grow strong on an
average of 11% per year.
 Growth driven by increasing consumption led by growing
population, rising incomes, changing lifestyles and
favorable demographic.

6. Pringles is a brand of potato and wheat-based stackable
snack chips owned by the Kellogg Company.
Originally marketed as "Pringles Newfangled Potato Chips",
Pringles are sold in more than 140 countries, and have
yearly sales of more than US$1.5 billion.
They were originally developed by Procter & Gamble
(P&G), who first sold the product in 1967. P&G sold the
brand to Kellogg in 2012 for $ 2.7 billion.

8.  To observe and find new consumer for Pringles to
increase sales.
 To identify who are the competitors of Pringles.
 To understand the sales pattern of Pringles in a particular
area.
 To identify the Pringles availability in market/outlets.
 To analyses and find out the scope of Pringles.
 To find out what strategies should be adopted by the
company to get competitive edge over its competitors.

10. GREEN PARK & HAUZ KHAS
0
2
4
6
8
10
12
Available Not available
11
5
Bar graph to show the availability of
kellogg's pringles at the shop
2
3
Out of Not Available
Interested
Not interested
INTERPRETATION:
It can be seen from the graph above that out of 16 shops,
 There are 11 shops are having Kellogg’s Pringles.
 Remaining 5 shops doesn’t have Pringles.
 In Which 2 of the shops are interested in selling Pringles.

11. 0
5
10
15
20
Available Not available
9
16
Bar graph to show the availability of
kellogg's pringles at the shop
9
7
Out of Not Available
Interested
Not…
INTERPRETATION:
It can be seen from the graph above that out of 25 shops,
 There are 9 shops are having Kellogg’s Pringles.
 Remaining 16 shops doesn’t have Pringles.
 In Which 9 of the shops are interested in selling Pringles.

12. 0
1
2
3
4
5
6
Available Not available
4
6
Bar graph to show the availability of
kellogg's pringles at the shop
6
Out of Not Available
Interested
INTERPRETATION:
It can be seen from the graph above that out of 10 shops,
 There are 4 shops are having Kellogg’s Pringles.
 Remaining 6 shops doesn’t have Pringles.
 In Which None of the shops are interested in selling Pringles.

13. 0
2
4
6
8
10
Available Not available
4
9
Bar graph to show the availability of
kellogg's pringles at the shop
1
8 Out of Not Available
Interested
INTERPRETATION:
It can be seen from the graph above that out of 13 shops,
 There are 4 shops are having Kellogg’s Pringles.
 Remaining 9 shops doesn’t have Pringles.
 In Which 1 of the shop is interested in selling Pringles.

14. 0
1
2
3
4
5
6
7
Available Not available
4
7
Bar graph to show the availability of
kellogg's pringles at the shop
7
Out of Not Available
Interested
INTERPRETATION:
It can be seen from the graph above that out of 11 shops,
 There are 4 shops are having Kellogg’s Pringles.
 Remaining 7 shops doesn’t have Pringles.
 In Which None of the shops are interested in selling Pringles.

15. Column1
0
10
20
30
40
50
Available Not available
32
43
Bar graph to show the availability of kellogg's pringles at the shop
INTERPRETATION:
It can be seen from the graph above that out of 75 shops,
 There are 32 shops are having Kellogg’s Pringles.
 Remaining 43 shops doesn’t have Pringles.

16. 12
31
Out of Not Available
Interested
Not interested

17.  Need to create its presence in the market.
 Need investment in Promotion activities.
 Should launch small packs of Pringles.
 Add more flavors.
Clearly, To be successful, Pringles will need to
continuously maintain in competitive
advantage. It can maintain it competitive
advantage by predicting future trend in Food &
Snacks, and adapting customer wants & needs.

18.  Kellogg Company is one of the leading organizations in the
food category, especially when it comes to breakfast
cereals.
 Pringles is basically targeted for upper class that purchases
Pringles frequently.
 During the project we analyze few competitors of Pringles.
Some of them are Mister Potato, Lays Stax.
 Pringles is available in all the major markets shops, stores,
Restaurant, Mall etc. There are few areas where Pringles is
less demanded, however as Pringles is targeted for upper
class market segment so it presence can be seen in such
areas.

19.  Sales of Pringles is basically different in all the major
areas, In some areas Pringles sales are high with sale up
to 20 boxes of Pringles per week and in some other areas
sales are low at 2-3 boxes per week.
 There are very good opportunity and scope for Pringles in
South Delhi Region. As Pringles sales are high in South
Delhi. There are few markets in which people are
unaware of the products or products are less demanded.
 Company has delivered in the past and has the potential
to do better in future.
Kellogg’s growth story is evolving.

20. Thank
You