HISTORY
•   Started in 1943 in SWEDEN & first
    Product launch was MILK.

•   In 1944 to 1951 there was an
    Introduction of new TECHNIQUES
    for Coating PAPER with Plastic &
    Sealing below the level of LIQUID.
                                         Founder of TETRA PAK:
                                         DR.RUBEN RAUSING
•   In 1993 -TETRA LAVAL Consist
    of 4 Industrial Group

    – TETRA PAK



    – TETRA LAVAL FOOD

    – ALFA LAVAL                          In 1953 first
                                          TETRA PAK MACHINE
    – ALFA LAVAL AGRI
THE LAYERS OF TETRA
     ASEPTIC PACKAGE
1. POLYETHYENE

3. PRINT

5. PAPERBOARD

7. ALUMINIUM FOIL

9. POLYETHYLENE

6. POLYETHYLENE
TECHNOLOGY
• Four major colours.
• Negatives are placed on
  Photopolymer plate.
• There are machines
  which detects faults
  during processing
  (Dr.Machines).
• Lead time is 12 Days.
• Raw materials are from
  domestic market and
  also are exported.
• They provide filling
  machines to their clients.
RANGE OF TETRA PACKS
WHOLE RANGE OF PACKAGING SYSTEM CONSIST OF 8 VARIETIES:




 TETRA BRIK                                TETRA FINO


                       TETRA TOP


TETRA CLASSIC                               TETRA REX




                      TETRA RECART

 TETRA PRISMA                               TETRA WEDGE
ADVANTAGES
• Increase Shelf life of the content.

• Prevents living organism from entering the pack.

• Prevents harmful Radiation from entering the
  pack.

• Easy to Handle.

• After opening pack it can be used for 4-5 Days.

• Retains freshness.
ASSOCIATES OF TETRA PAK
            Ma rk e t S h a re                   •   Nestle

                                                 •   Amul

                                                 •   Mother Diary

      10%
                                                 •   Parle Agro
10%

                                       Juice     •   Tropicana Beverages
                                       Milk
                                       Other s
                                                 •   Coca Cola India
                                 80%

                                                 •   Dabur Foods

                                                 •   Godrej….etc
RECOMMENDATIONS



   Sugarcane juice   Coconut water      Post delivery
                                        mother food




Pack with CAPS
Example: Cream,
Ghee, Curd, etc..                    General Awareness
                     See through
                                     Campaign (Brand
                                     ambassador )
CONCLUSION
•   Tetra Pack is better than any other forms of packing
    such as : Cartons, Paper, Poly bags, cans & tins, etc…




• “Tetra Pack” is a better form of packing because of

                            STERILIZATION
                                  &
                           HYGIENE FACTOR
WORD OF THANKS
    “Tell me and I'll forget. Show me and I'll remember.
              Involve me and I'll understand.”
                                                 - Confucius

Mr.Shailesh Kale.               Prof. Of KCCMS

Mr.Abba Saheeb Bujhbal          Agri. Minister( Food pcg.)

Mr.Subodh    Kulkarni           Director Tetra Pak

Mrs.Aparna Phalke               Deputy Manager PDIC

Mr.Siddharth Karnik             QA Co-Ordinator
Tetrapak Marketing

Tetrapak Marketing

  • 2.
    HISTORY • Started in 1943 in SWEDEN & first Product launch was MILK. • In 1944 to 1951 there was an Introduction of new TECHNIQUES for Coating PAPER with Plastic & Sealing below the level of LIQUID. Founder of TETRA PAK: DR.RUBEN RAUSING • In 1993 -TETRA LAVAL Consist of 4 Industrial Group – TETRA PAK – TETRA LAVAL FOOD – ALFA LAVAL In 1953 first TETRA PAK MACHINE – ALFA LAVAL AGRI
  • 3.
    THE LAYERS OFTETRA ASEPTIC PACKAGE 1. POLYETHYENE 3. PRINT 5. PAPERBOARD 7. ALUMINIUM FOIL 9. POLYETHYLENE 6. POLYETHYLENE
  • 4.
    TECHNOLOGY • Four majorcolours. • Negatives are placed on Photopolymer plate. • There are machines which detects faults during processing (Dr.Machines). • Lead time is 12 Days. • Raw materials are from domestic market and also are exported. • They provide filling machines to their clients.
  • 5.
    RANGE OF TETRAPACKS WHOLE RANGE OF PACKAGING SYSTEM CONSIST OF 8 VARIETIES: TETRA BRIK TETRA FINO TETRA TOP TETRA CLASSIC TETRA REX TETRA RECART TETRA PRISMA TETRA WEDGE
  • 6.
    ADVANTAGES • Increase Shelflife of the content. • Prevents living organism from entering the pack. • Prevents harmful Radiation from entering the pack. • Easy to Handle. • After opening pack it can be used for 4-5 Days. • Retains freshness.
  • 7.
    ASSOCIATES OF TETRAPAK Ma rk e t S h a re • Nestle • Amul • Mother Diary 10% • Parle Agro 10% Juice • Tropicana Beverages Milk Other s • Coca Cola India 80% • Dabur Foods • Godrej….etc
  • 8.
    RECOMMENDATIONS Sugarcane juice Coconut water Post delivery mother food Pack with CAPS Example: Cream, Ghee, Curd, etc.. General Awareness See through Campaign (Brand ambassador )
  • 9.
    CONCLUSION • Tetra Pack is better than any other forms of packing such as : Cartons, Paper, Poly bags, cans & tins, etc… • “Tetra Pack” is a better form of packing because of STERILIZATION & HYGIENE FACTOR
  • 11.
    WORD OF THANKS “Tell me and I'll forget. Show me and I'll remember. Involve me and I'll understand.” - Confucius Mr.Shailesh Kale. Prof. Of KCCMS Mr.Abba Saheeb Bujhbal Agri. Minister( Food pcg.) Mr.Subodh Kulkarni Director Tetra Pak Mrs.Aparna Phalke Deputy Manager PDIC Mr.Siddharth Karnik QA Co-Ordinator