Grateful 7 speech thanking everyone that has helped.pdf
Tetrapak Marketing
1.
2. HISTORY
• Started in 1943 in SWEDEN & first
Product launch was MILK.
• In 1944 to 1951 there was an
Introduction of new TECHNIQUES
for Coating PAPER with Plastic &
Sealing below the level of LIQUID.
Founder of TETRA PAK:
DR.RUBEN RAUSING
• In 1993 -TETRA LAVAL Consist
of 4 Industrial Group
– TETRA PAK
– TETRA LAVAL FOOD
– ALFA LAVAL In 1953 first
TETRA PAK MACHINE
– ALFA LAVAL AGRI
3. THE LAYERS OF TETRA
ASEPTIC PACKAGE
1. POLYETHYENE
3. PRINT
5. PAPERBOARD
7. ALUMINIUM FOIL
9. POLYETHYLENE
6. POLYETHYLENE
4. TECHNOLOGY
• Four major colours.
• Negatives are placed on
Photopolymer plate.
• There are machines
which detects faults
during processing
(Dr.Machines).
• Lead time is 12 Days.
• Raw materials are from
domestic market and
also are exported.
• They provide filling
machines to their clients.
5. RANGE OF TETRA PACKS
WHOLE RANGE OF PACKAGING SYSTEM CONSIST OF 8 VARIETIES:
TETRA BRIK TETRA FINO
TETRA TOP
TETRA CLASSIC TETRA REX
TETRA RECART
TETRA PRISMA TETRA WEDGE
6. ADVANTAGES
• Increase Shelf life of the content.
• Prevents living organism from entering the pack.
• Prevents harmful Radiation from entering the
pack.
• Easy to Handle.
• After opening pack it can be used for 4-5 Days.
• Retains freshness.
7. ASSOCIATES OF TETRA PAK
Ma rk e t S h a re • Nestle
• Amul
• Mother Diary
10%
• Parle Agro
10%
Juice • Tropicana Beverages
Milk
Other s
• Coca Cola India
80%
• Dabur Foods
• Godrej….etc
8. RECOMMENDATIONS
Sugarcane juice Coconut water Post delivery
mother food
Pack with CAPS
Example: Cream,
Ghee, Curd, etc.. General Awareness
See through
Campaign (Brand
ambassador )
9. CONCLUSION
• Tetra Pack is better than any other forms of packing
such as : Cartons, Paper, Poly bags, cans & tins, etc…
• “Tetra Pack” is a better form of packing because of
STERILIZATION
&
HYGIENE FACTOR
10.
11. WORD OF THANKS
“Tell me and I'll forget. Show me and I'll remember.
Involve me and I'll understand.”
- Confucius
Mr.Shailesh Kale. Prof. Of KCCMS
Mr.Abba Saheeb Bujhbal Agri. Minister( Food pcg.)
Mr.Subodh Kulkarni Director Tetra Pak
Mrs.Aparna Phalke Deputy Manager PDIC
Mr.Siddharth Karnik QA Co-Ordinator
