This document provides an overview of Assessment One for the Principles of Marketing module. It describes a group presentation assignment where students must analyze the marketing environment of a selected company, concluding with a SWOT analysis. Students will present for 15 minutes in their scheduled seminar and must submit their PowerPoint by certain due dates. The presentation should introduce the company, analyze the macro and micro environment, include a SWOT analysis based on findings, provide marketing recommendations, and evaluate limitations of the analysis. Guidelines are provided around company selection, group work expectations, referencing, and late submission penalties. A marking criteria grid is also referenced.

1. Principles of Marketing, MKT1001M
Assessment One
ASSESSMENT OVERVIEW
Module Name: Principles of Marketing
Module Code: MKT1001M
Module Co-ordinator: Dr Jialin (Penny) Hardwick
Type of Assessment: Group presentation
Length of Assessment: 20 mins (Presenting, 15 mins + questions, 5 mins)
Assessment Weighting: 40%
Due Dates and submission instructions:
*** ALL GROUPS ARE REQUIRED TO HAND IN A COPY OF THEIR
POWERPOINT PRESENTATIONS TO THEIR SEMINAR TUTOR IN SEMINARS
W/C 12.11.18 AND NO CHANGES CAN BE MADE AFTER THIS DATE ***
Group A and Group B w/c 12.11.18 Group C and Group D w/c 19.11.18 Remaining
groups w/c 26.11.18
 The presentations will take place in your normal, timetabled seminar rooms
and slots.
 A paper copy of your completed ‘Group Meeting Log’ is to be attached as the
last page of the copy of PowerPoint presentation submitted.
DIRECTIONS TO STUDENTS

2. Task Description:
Marketing Environment Group Presentation
Instructions:
Choose a company and do a marketing environment analysis, concluding a SWOT
analysis. This should include:
 - Introduction - introduce your group, the chosen company and an outline of
the structure of your presentation.
 - A marketing environment analysis – considering the macro and micro
environment.
 - A SWOT analysis, based on the marketing environment analysis.
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- Conclusion – Based on the analysis suggest marketing management
recommendations to the company to meet market environment challenges.
Summarise your presentation. State why this exercise would be useful for a
company. Evaluate any limitations to conducting this sort of analysis.
Guidance
For Key Learning Resources, please refer to the core textbooks, supplementary
reading, academic journals, lecture notes and module information available via the
module blackboard site, corporate reports and websites, library databases and other
relevant academic sources, and those delivered at lectures and seminars, and
discussions and practices at lectures and seminars.
Late submissions, whether measured against the original or formally extended
deadline, shall be penalised. The penalty shall consist of a reduction in the mark of
10 percentage points for each whole or partial working day late. This means 10
percentage points of the marks available for the assignment, for example, where an
assignment warranting a merit mark of 58% is submitted one day late, then a mark
of 48% shall be recorded.
Please refer to the Undergraduate Regulations for guidance on academic
offences including plagiarism. This document is available on the portal and

3. via blackboard. http://secretariat.blogs.lincoln.ac.uk/files/2013/03/Undergraduate-
Regulations-2018-19.pdf
Referencing: Full compliance with Harvard protocols
 - If you refer to someone else’s idea, theory, model, facts etc. they must be
referenced.
 - Use the Harvard referencing system (details available in the library).
 - References need to be included throughout the presentation (see Harvard
guide) and a
reference list included at the end of the presentation.
Expectations & Ground rules
 Choices of company are on a first come, first serve basis and there is not to
be any duplication within a seminar group. Once you have selected your
company please inform your seminar tutor so that they can ensure this is the
case.
 All group members need to contribute to the content and be active in the
presentation.
 Group members will all be awarded the same mark.
 Differential marking is possible in exceptional circumstances. This is down to
the discretion
of seminar tutors who will need evidence to make their decision.
 KEEP A LOG of all group meetings (e.g. when you meet, contributions, tasks
assigned) (page
16).
 If there are problems within your group, please try to resolve this amongst
yourselves in the
first instance. Where this is not possible please see your seminar tutor. Don’t
let problems escalate and don’t leave it to the last minute to ask for their help!
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4. • During the presentation please only answer questions that are directed to you.
Marking Details:
Please see criteria grid attached
All work is assessed in line with University of Lincoln Marking and Grading Policy. All marks are
provisional on Examination Board decisions (which take place at the end of the Academic Year)