This document provides instructions for a marketing assignment that requires students to analyze a product's movement through the product life cycle (PLC) stages and recommend adjustments to marketing strategies. Students are asked to: 1) Create a PowerPoint presentation that defines the PLC concept, discusses the role of pricing strategies, analyzes how a selected product would fare in each PLC stage in terms of price, product, competition, and profit. 2) Explain the importance of monitoring a product's PLC stages to marketing managers and provide examples of implications if not monitored. 3) Cite at least two peer-reviewed sources, with one from the textbook, using APA style citations.

1. UOP MKT 421 Mapping the Product Life Cycle (PLC)
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Purpose of Assignment
The Product Life Cycle (PLC) is a vital component of the
marketing plan. Monitoring products and services as they flow
through this process helps marketing managers adjust their
marketing strategies to keep products and services thriving for
as long as possible. Monitoring this cycle helps companies and
organizations continue to maximize the value of their products
and services with their target over time. The purpose of this
assignment is to give students the opportunity to understand
how each stage in the PLC creates a need for adjustment to
marketing strategies and allows students to assess what
action(s) need to be taken.
Assignment Steps
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch.
11: pg. 292-309 :
Scenario: You currently work as the marketing manager of your
favorite company/organization and manage the success of one

2. of its products or services. Your responsibility is to monitor the
stages of the Product Life Cycle (PLC) and adjust the marketing
strategies as needed for your product to thrive for as long as
possible. At each stage, you assess changes you need to make to
the product, price strategy, as well as competition and profit.
Create a 10- to 20-slide (not counting cover slide or reference
slide) Microsoft®
PowerPoint®
presentation with speaker’s
notes covering the following criteria:
• Develop a slide setting the theme and goals of the
presentation.
• Define and discuss the PLC concept and its importance to
marketing managers.
• Define and discuss what role pricing strategy has in
marketing and how marketing mangers decide what
strategy to use.
• Describewhat company/organization and product/service
you are using.
• Create one slide for each of the four stages of the PLC
describing the stage and analyzes the implications each
stage may have on price strategy, product, competition,
and profit for your selected product/service. Use the
product/service you selected to illustrate each stage as it
is discussed with original examples.
• Discuss the reasoning behind why the PLC is important to
marketing managers and share examples of possible
implications if it is not monitored.
Cite a minimum of two peer-reviewed sources with one coming
from the textbook or the University Library. Use in-text
citations in the presentation slides and speaker’s notes to
demonstrate your research.

3. Format your presentation consistent with APA guidelines.