BSc Year 3 Online Business Degree

YEAR 3

BSc (Hons) in Business Administration

BSc (Honours) Business Administration programme is in three stages.

Year 1: NCC Education International Diploma in Business
Year 2: NCC Education International Advanced Diploma in Business
Year 3: BSc (Hons) in Business Administration, delivered online by NCC Education, validated
and awarded by the University of Wales. *For futher details regarding the University and its validation services, please
log on to www.wales.ac.uk/validation or email validation@wales.ac.uk

BSc (Hons) in Business Administration (180 ECTS)
is equivalent to year three (60 ECTS) of a UK Honours Degree
IDB + IADB + final year = BSc (Hons) in Business Administration (180 ECTS)

The programme is delivered in 15-week semesters (12 teaching weeks) in which four modules are studied. The academic year
requires around 400 hours of compulsory study in classroom (equivalent to 14/15h per week) plus weekly video
lectures, tutorial exercises, live chat sessions, homework and other independent study.

Starting point for students embarking on a career in Business

Contents…
Syllabus

Modules

Business-to-Business Marketing
Business Systems Analysis and Decision Support
International Marketing Strategy
Management of Financial Control
Management and Organisations
Research Methods
Strategic Management
Strategic Operations Management

Module Title: Business – to – Business Marketing

Level: BSc (Hons) in Business Administration Credits 15

Overview of the module:

The marketing of products to other businesses is very different to marketing directly to
consumers and therefore it is important to understand the distinctions between these forms
of marketing and appreciate the aims and scope of business-to-business marketing. This
module focuses on the scope and nature of business marketing, unique aspects of business
marketing strategy development, and analysis of issues that face business marketers.
Students will also study areas such as developing and maintaining customer relations,
relationship marketing, customer satisfaction, quality, services marketing, consumer and
industrial buyer behaviour, personal selling and ethical marketing conduct.

2. Module Delivery

Suggested Learning Hours
Lectures: Tutorials: Seminar: In-class study: Private study: Total:
12 6 - 24 108 150

*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and live
chat sessions with subject experts. Students also interact with other students from around
the world and with subject experts through discussion forums. Additional 24 in-class study
hours will involve interactive learning tasks.

Contents

CLASS SUBJECT
1 What is Business to Business Marketing and a comparison with Business to Consumer

Marketing – B2B v B2C

Business to Business Marketing Text - Chapter 1
2 The Core and facts of Business to Business Marketing – The B2B Markets

Business to Business Marketing Text - Chapter 2 / Chapter 13
3 Market Segmentation in B2B; The big problem in B2B

4 Understanding Business and Organisational Behaviour. Business/Industrial Buying

5 Customer Relationship Management – What is CRM and its effective uses

Business to Business Marketing Text - Chapter 7/Chapter 4
6 A customer relationship or a quality customer relationship – what you really need – the
growing technological element

Business to Business Marketing Text – Chapter 10
7 Marketing Communications in B2B marketing - using the channels

Business to Business Marketing Text– Chapter 9
8 The Ethical and Sustainability elements of B2B Marketing

Business Ethics – Crane & Matten - Oxford University Press -suggested

9 The Supply Chain – the need for awareness for marketers. What is it and why so important.

10 Services Marketing – the intangibles and the new offers of the intangible/tangible?

11 Business Marketing Strategies

Business to Business Marketing Text – Chapter 6 and Chapter 14
12 The Challenge of modern Sales Techniques


Indicative reading

Essential Textbook:

Brennan, Canning and McDowell (2007), Business to

Business Marketing (Sage Advanced Marketing Series), Sage Publications Ltd.

ISBN-10: 1412919703

3. Module Assessment

Module Learning Outcomes

On completion of this module the student should be able to:

Knowledge and understanding

1. Distinguish between the challenges of Business-t-Business (B2B) marketing as
opposed to Business-to-Consumer (B2C) marketing.
2. Evaluate case studies and demonstrate an overall grasp of the marketing needs.

Intellectual Skills

1. Discuss the importance of customer relationship management.
2. Outline different channels of customer communication and assess how they might be
exploited for B2B marketing purposes.
3. Discuss the integral role of quality assurance in customer relationship management.
4. Demonstrate understanding of the psychological aspects of the industrial client.
5. Outline and discuss the ethical implications of B2B marketing.

Assessment Methods:

Number, Type and Weighting of Element

Examination 55%

Assignment 35%

Discussion Forum Assessment 10%

Module Title: Business Systems Analysis and Decision Support



The use of statistical information for the creation of business models and using these models
to aid decision making is an important part of business. This module aims to extend the
students' practice in qualitative and quantitative analysis in business, both to develop their
base for diagnosis and as a contribution to the creation of a firm basis for decision making.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1. Information systems in contemporary business

Required text: Management Information Systems, Chapter 1
2. Performing a case analysis

Required text: Management Information Systems, The list of topics is given at the front
endpapers.
3. Data sources

Required text: Essential Quantitative Methods, Chapter 4
4. Descriptive analysis in decision making

Required text: Essential Quantitative Methods, Chapter 5 & 6
5. Probability analysis in decision making

6. Cause and effect: correlation and regression

7. Software generated information: financial analysis

8. Linear programming

9. Planning large projects – Network Analysis

Required text: Essential Quantitative Methods Chapter 15
10. Material Management and Inventory Control (queuing model)


11. Multi-criteria Decision Problems

Additional text: Essential Quantitative Methods, Chapter 13
12. Decision support systems and their applications

Required text: Management Information Systems, Chapter 12

Indicative reading

Essential Textbook:

Laudon and Laudon (2007), Management Information

Systems: Managing the Digital Firm 10th Ed., Prentice Hall,

ISBN-10: 1405872764; ISBN-13: 978-1405872768

Oakshott (2007), Essential Quantitative Methods for Business, Management and Finance 3rd
Rev Ed., Palgrave

McMillan, ISBN-10: 1403949913; ISBN-13: 978-1403949912





1. Describe and substantiate all working assumptions made regarding the case
problem(s), working hypotheses and data.

Intellectual Skills

1. Assemble, analyse and interpret both qualitative and quantitative data relating to a
business situation using appropriate analytical procedures and models.
2. Generate and evaluate the expected outcomes of alternative solutions to case
problem(s).
3. Formulate recommendations for actions and feedback on case problem(s).

Practical Skills

1. Formulate working hypotheses regarding the solution(s) to problems identified in case
studies and present appropriate case reports.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: International Marketing Strategy


Overview of the module

An understanding of the international market place and how best to promote products within
this market place can greatly aid students looking for careers in international business. This
module compares and contrasts export, international and multinational marketing. Upon
completion students will be able to differentiate between the marketing policies appropriate
to industrialised, developing and underdeveloped economies. This module also aims to
identify the sources of information, methods of information collection and the methods of
information analysis suitable for international marketing planning.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1 What is International Marketing and why is it so important to many organisations?

An Introduction to International Marketing – Chapter 1
2 The Changing International face of the International Market Place

The International Trading Environment – Chapter 2
3 The Marketing Mixes – Product and Service and the differences – National/Domestic versus
International

International Product and Service Management Chapter 8
4 The Analysis of the International Marketing Environment and the use of Appropriate
marketing tools

An Introduction to International Marketing – Chapter 1 and 22
5 Identifying International Market entry methods and strategies and the barriers to market
entry

Market Entry Methods – Chapter 7
6 International Market and Marketing Research – methods and techniques for gathering
intelligence.

International Marketing Research – Chapter 4
7 The affects and changes to your product/service of going international e.g. culture, buyer
behaviour, language, price

Social and Cultural Considerations in International Marketing – Chapter 3

8 Managing the international ‘channel’

The Management of International Distribution and Logistics – Chapter 10
9 Developing an International Marketing Plan – techniques, methods and linkages -
standardisation or adaptation.

Pricing for International Markets –Chapter 11
10 International Marketing Communications – methods, strategies, and the ‘new’ audience

International Communications – Chapter 9
11 An appreciation of Globalisation

Global Strategies – Chapter 6
12 The Technological Affects upon implementation through technologies International

Marketing

Chapter 12 – International marketing

Indicative reading

Essential Textbook:

Doole and Lowe (2004), International Marketing Strategy 4th Rev Ed., Thomson Learning,
ISBN-10: 1844800253;

ISBN-13: 978-1844800254





1. Analyse the factors which distinguish product, price and promotional policy
formulation for overseas markets as opposed to the domestic market.

Intellectual Skills

1. Compare and contrast export, international and multinational marketing.
2. Differentiate between the marketing policies appropriate to industrialised, developing
and underdeveloped economies and to national and multinational marketing
planning.
3. Critically evaluate the impact of co-operative and restrictive measures to regulate
international trade.

Practical Skills

1. Identify and evaluate sources of information, methods of information collection and
methods of information analysis suitable for international marketing operations.
2. Formulate methods of monitoring and controlling overseas selling and distribution.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Management of Financial Control



The ability to understand and interpret financial data is important in order to help plan
effectively and aid decision making. The business world relies heavily on this data to monitor
performance and an understanding of financial management is imperative for those wishing
to follow a career in business. This module aims to enable students to develop the key skills
necessary for use in the financial management of organisations and builds upon the learning
outcomes of the Fundamentals of Financial Control module from the International Diploma in
Business and the Applications of Financial Control module from the International Advanced
Diploma in Business. This module will emphasise the acquisition and application of skills and
knowledge for planning, decision -making and control within an organisation and provide the
underpinning skills and knowledge for postgraduate and professional studies.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1 Introduction to management accounting Atrill and McLaney - Chapter 1

2 Relevant costs for decision-making - Chapter 2

3 Cost-volume-profit analysis - Chapter 3

4 Full costing - Chapter 4

5 Costing and pricing in a competitive environment - Chapter 5

6 Budgeting - Chapter 6

7 Accounting for control - Chapter 7

8 Making capital investment decisions 1- Chapter 8, pages 244-263

9 Making capital investment decisions 2 - Chapter 8, pages 264-293

10 Strategic management accounting - Chapter 9

11 Measuring performance - Chapter 10

12 Managing working capital - Chapter 11

Indicative reading

Essential Textbook:

Atrill and E McLaney (2006), Management Accounting for Decision Makers: WITH Student
Access Card 5th Ed., FT Prentice Hall

ISBN-10: 1405846755

ISBN-13: 978-1405846752

Other Materials: Online materials associated with the required textbook





1. Identify, describe, evaluate and apply a range of appropriate management and
financial control techniques.

Intellectual Skills

1. Evaluate and distinguish between alternate courses of action using a range of
models and techniques.
2. Evaluate budgets, standard cost variances, reconciliation statements and
performance indicators and measures.

Practical Skills

1. Diagnose and apply effective planning and decision making techniques and models to
management problems involving organisational resources.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Management and Organisations



An understanding of how management and staff development can contribute to the
achievement of a more effective organisation is important to grasp before moving into
industry. This module covers the analysis of effective management in organisations with
emphasis on the functions of management and the behavioural processes of change, conflict,
leadership, motivation, communication, innovation, and group dynamics.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1 History and development of management

Required text: Mullins 2007 Chapter 2
2 The role of the manager in modern organisations

3 Structure and functions

Required text: Mullins 2007 Chapters 11 and 15
4 Organisational culture

5 Management and leadership

6 Effective team management

7 Individuals and motivation

8 Management communications

9 Social responsibility and ethics

10 Valuing diversity

11 Managing change

12 Organisational performance and effectiveness


Indicative reading

Essential Textbook:

Mullins, L. (2007), Management and Organisational Behaviour, Prentice Hall, ISBN-10:

1405854766; ISBN-13: 978-1405854764





1. Demonstrate understanding of management’s relationship to the organisation and
the individuals within it.

Intellectual Skills

1. Evaluate the socio-psychological factors most influential in successful managerial
leadership.
2. Evaluate the role of the manager in relation to the implementation and management
of change

Practical Skills

1. Identify the ethical and diversity aspects of management.
2. Perform a self-evaluation of potential strengths and development areas in their
individual approach to management, and prepare a management development plan.

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Research Methods Level: BSc (Hons) in Business Administration
Credits 15


An understanding of business research and how it is conducted is important for business
students when conducting academic business research for assignments and when conducting
business research within an organisation. This module aims to introduce students to the
methods and techniques used in business research with particular reference to the use of
academic literature. The skills learned here will be used across all modules in a final year
degree programme.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1 Introduction. Research problems and questions and how they relate to debates in research
methods

Required text: Research Methods for Business Students, Chapters 1 and 2
2 Putting the problem into context: identifying and critically reviewing relevant literature

Required text: Research Methods for Business Students, Chapter 3
3 Choosing research approaches and strategies

Required text: Research Methods for Business Students, Chapters 4 and 5
4 Ethics in business research

5 Choosing samples from populations

6 Quantitative research methods: collecting and analyzing quantitative data

7 Questionnaire design and testing

8 Using secondary data

9 Qualitative research methods: collecting and analyzing qualitative data

10 Practical issues in conducting interviews, focus groups, participant observation

Required text: Research Methods for Business Students, Chapters 9 and10
11 Forecasting trends

Additional text: Forecasting Methods and Applications, Chapters 1, 2 and 11
12 Presenting research reports


Indicative reading

Essential Textbook:

Saunders, M, Lewis, P and Thornhill, A (2007), Research Methods for Business Students 4th
Rev Ed., FT PrenticeHall, ISBN-10: 0273701487; ISBN-13: 978-027301484.

Other Materials:

Makridakis, S, Wheelwright, S C, Hyndman, R J. (1998)

Forecasting 3rd Rev Ed. John Wiley and Sons (WIE),

ISBN-10: 0471532339; ISBN-13: 978-0471532330.





Intellectual Skills

1. Analyse data using appropriate quantitative and qualitative techniques.

2. Use the results of an analysis to make justified recommendations for business decisions.

3. Use historical and study data to perform basic business forecasting.

4. Design business research studies for a variety of research questions, recognising limits to
objectivity and ability to set them in the context of published literature.

5. Present and report the results of a study using charts, statistics, tables as appropriate.

Practical Skills

1. Gathering primary and secondary study data showing awareness of ethical sampling and
practical issues.

Transferable Skills

1. Correctly using sources of academic literature as supporting evidence.

Assessment Methods:


Examination 55%

Assignment 35%

Discussion Forum contribution 10%

Module Title: Strategic Management Level: BSc (Hons) in Business Administration
Credits 15


The aim of this module is to develop students’ knowledge and understanding of the role that
strategic management plays within organisations and its effects upon organizational
performance and survival. The module focuses upon strategic analysis by using techniques to
analyse the position of a company in both its actual and potential marketplace. The approach
adopted encourages students to question and evaluate different perspectives of strategic
management.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1 Introducing; Strategy – An Overview

Required text: Exploring Corporate Strategy Chapter 1
2 The Environment (Strategic Position)

3 Strategic Capability

Required text: Exploring Corporate Strategy Chapter 3 (Strategic Position)
4 Expectations & Purposes (Strategic Position)

5 Business Level Strategy (Strategic Choices)

6 Corporate Level and International Strategy (Strategic Choices)

7 Directions and Methods of Development (Strategic Choices)

8 Organising for Success

9 Organising for Success


10 Enabling Success

11 Enabling Success

12 Managing Strategic Change


Indicative reading

Essential Textbook:

Johnson, Scholes and Whittington (2006), Exploring Corporate Strategy: Enhanced Media
Edition, 7th Ed., Prentice Hall,

ISBN-10: 1405846003; ISBN-13: 978-1405846004





1. Explain what is meant by strategy.

Intellectual Skills

1. Comment on the role that organisational vision, mission statements and strategic
objectives play within strategic management.

2. Evaluate the relationship between the general and competitive environment.

3. Evaluate the resource-based approach to strategic management.

4. Undertake an analysis of the general environment using PEST and scenario planning.

5. Undertake an analysis of the competitive environment using tools such as Porter’s Five
Forces framework and Strategic Group Analysis (SGA).

Assessment Methods:


Examination 55%

Assignment 35%


Module Title: Strategic Operations Management



An efficient production process is essential for a business to be profitable. An understanding
of this process and how to manage it can make it more efficient, it is therefore important to
students for their future career to have an appreciation of the area of strategic operations
management. This module will give students an insight into the role of strategic operations
management within businesses. The module will consider the elements required for
successful strategic operations management as well as the strategies for achieving efficient
production.

2. Module Delivery

12 6 - 24 108 150


Contents

CLASS SUBJECT
1 Introduction to Operation Management

Slack et al. (2007) – Chapter 1
2 Systems Concepts and Strategic Thinking

3 Strategic Role of Operations

4 Operations Strategy

5 Product and Process Design

Slack et al. (2007) – Chapters 4 and 5
6 Supply Chain(Network) Design

7 Operations Layout& Flow

8 Process Technology

9 HR Issues and Job Design


10 Planning and Control 1 – Capacity and Inventory

Slack et al. (2007) – Chapter 10, 11 and 12
11 Planning and Control 2 – Supply Chain, Projects and Quality

12 Quality and Improvement and Operations Challenges for the Future


Indicative reading

Essential Textbook:

Slack, N., Chambers, S. & Johnston, R. (2007) Operations Management, 5th Edition, London:
FT Prentice Hall.





1. Critically review strategic operations management issues and practices which cover
manufacturing, service and administrative sectors.
2. Critically evaluate new operations management concepts, practices and techniques
that develop globally to achieve organisational competitive advantage.
3. Critically evaluate the importance of a strategic approach to operations management
in the drive to make manufacturing, service and administrative organisations more
effective and competitively placed.

Assessment Methods:


Examination 55%

Assignment 35%


ESEI International Business School Barcelona
www.esei.es

info@esei.es

Phone: +34 93 417 46 77

BSc Year 3 Online Business Degree

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