This document summarizes a study on how small and medium businesses use social media. It finds that most SMBs use social media for marketing purposes, but also for learning and insights. There is a correlation between increased social media spending and high growth among SMBs. SMBs are open to receiving financial information on social media, especially LinkedIn, and many take action after discovering financial products or companies on social platforms. The document recommends that financial service providers provide useful content to SMBs and engage with them throughout the purchasing process, especially on LinkedIn.
In the early days, people used to arrive at a career in BPO as if by accident. It’s now a more clearly defined profession in itself. Recent analysis by HfS Research (commissioned in partnership with Capgemini BPO), which surveyed BPO staff about their perceptions of BPO as a profession had generally positive findings, with the majority of experienced professionals seeing BPO as an enabler of innovation and business change. Yet there is work to be done particularly among newer entrants to the industry, with only one in eight seeing it as a long-term career option. That’s the challenge facing BPO leaders now if we are to continue the reputational growth of recent years.
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
2011 Social Recruiting Trends & Strategies by ChachinkoBullhorn Reach
For the past few years, the economy has significantly impacted hiring and recruiting trends across the
nation. As higher numbers of anxious job seekers competed for fewer jobs, HR and talent acquisition staff within companies were also reduced. “They just might not come out to campus to recruit for them. They might post them online and [use] less expensive recruiting methods,” said Andrea Koncz, employment information manager at NACE.i
However, times are changing—for the better. According to the seasonally
adjusted results of the latest Manpower Employment Outlook Survey, conducted
quarterly by Manpower Inc., “Among U.S. employers surveyed, 14% expect to
add to their workforces, and 10% expect a decline in their payrolls during
Quarter 1 2011 … When seasonal variations are removed from the data, the
Outlook is +9%, the most promising hiring expectations reported since Quarter
4 2008. Survey results suggest that employers expect a slight increase in the hir
ing pace during the January – March 2011 period compared to the last three
months of 2010.”
In the early days, people used to arrive at a career in BPO as if by accident. It’s now a more clearly defined profession in itself. Recent analysis by HfS Research (commissioned in partnership with Capgemini BPO), which surveyed BPO staff about their perceptions of BPO as a profession had generally positive findings, with the majority of experienced professionals seeing BPO as an enabler of innovation and business change. Yet there is work to be done particularly among newer entrants to the industry, with only one in eight seeing it as a long-term career option. That’s the challenge facing BPO leaders now if we are to continue the reputational growth of recent years.
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
2011 Social Recruiting Trends & Strategies by ChachinkoBullhorn Reach
For the past few years, the economy has significantly impacted hiring and recruiting trends across the
nation. As higher numbers of anxious job seekers competed for fewer jobs, HR and talent acquisition staff within companies were also reduced. “They just might not come out to campus to recruit for them. They might post them online and [use] less expensive recruiting methods,” said Andrea Koncz, employment information manager at NACE.i
However, times are changing—for the better. According to the seasonally
adjusted results of the latest Manpower Employment Outlook Survey, conducted
quarterly by Manpower Inc., “Among U.S. employers surveyed, 14% expect to
add to their workforces, and 10% expect a decline in their payrolls during
Quarter 1 2011 … When seasonal variations are removed from the data, the
Outlook is +9%, the most promising hiring expectations reported since Quarter
4 2008. Survey results suggest that employers expect a slight increase in the hir
ing pace during the January – March 2011 period compared to the last three
months of 2010.”
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
How HR & TA can Support Digital TransformationLinkedIn Europe
Speaker: Paul Devine, Business Development Director, Forrester Research
In this session, Paul shares how HR & TA can support digital transformation within an organisation through showcasing recent research conducted by Forrester.
The recording can be found here: http://www.slideshare.net/linkedineurope/video-how-hr-ta-can-support-digital-transformation
The geographic footprint of innovation is changing dramatically as research and development programs become more global. An overwhelming 94 percent of the world’s largest innovators now conduct elements of their R&D programs abroad, according to the 2015 Global Innovation 1000 study, our annual analysis of corporate R&D spending. These companies are shifting their innovation investment to countries in which their sales and manufacturing are growing fastest, and where they can access the right technical talent. Not surprisingly, innovation spending has boomed in China and India since our 2008 study, when we first charted the global flows of corporate R&D spending. Collectively, in fact, more R&D is now conducted in Asia than in North America or Europe.
For leading companies, implementing a global innovation strategy is paying off. We found that firms that favor a more global R&D footprint outperform their less globalized competitors on a variety of financial measures. This is important, because, as in previous years, we found no statistically significant evidence that higher levels of spending guarantee better results. Our refrain has long been that it’s not how much you spend on research and development, but how you spend it. But it’s also where you spend that determines your success — and our 2015 study shows that decisions about R&D location look very different today than they did less than a decade ago.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
Engage & Listen: Activating Your Brand Across Digital TouchpointsOne North
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
John Simpson (CEO & Founder) and Ryan Schulz (Director, Brand) discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
The Importance of Data & Relationships | ConnectIn London 2016LinkedIn Europe
In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
Investing in your Talent Brand and measuring successLinkedIn Europe
We held a recent webinar with Catherine Schlieben, Director of Recruitment, at WorldPay and Lindsay Brady, Insights Manager, at LinkedIn where they discussed how WorldPay invested in their Talent Brand, specifically in Singapore and the results they saw from it.
This story is about their brand journey and the obstacles they have faced along the way.
They shared:
- The importance of your Talent Brand & tips to build your Talent Brand Strategy
- How to get buy in from key stakeholders & get started
- An example of a branding campaign they carried out in Singapore to hire a team
- And finally, how they measured their success & future plans
How to Engage SMBs with Content on Social Media – WebinarLinkedIn
Are you a finance marketer looking to reach small and medium-sized businesses (SMBs)? Learn how you can engage them on social media. We will reveal our latest research with TNS, "Priming the Economic Engine," where you'll learn:
-- What content SMBs are actively searching for on social media
-- How SMBs are using social media to inform finance-related decisions
-- Best practices for finance marketers to impact SMB's decision making
Use the information in this SlideShare presentation to start building relationships with these high-growth companies.
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn Canada
Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They account for 1.3 million business units in North America, generating approximately $5.5 trillion in annual revenue. Moreover, 8 out of 10 SMBs use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
How HR & TA can Support Digital TransformationLinkedIn Europe
Speaker: Paul Devine, Business Development Director, Forrester Research
In this session, Paul shares how HR & TA can support digital transformation within an organisation through showcasing recent research conducted by Forrester.
The recording can be found here: http://www.slideshare.net/linkedineurope/video-how-hr-ta-can-support-digital-transformation
The geographic footprint of innovation is changing dramatically as research and development programs become more global. An overwhelming 94 percent of the world’s largest innovators now conduct elements of their R&D programs abroad, according to the 2015 Global Innovation 1000 study, our annual analysis of corporate R&D spending. These companies are shifting their innovation investment to countries in which their sales and manufacturing are growing fastest, and where they can access the right technical talent. Not surprisingly, innovation spending has boomed in China and India since our 2008 study, when we first charted the global flows of corporate R&D spending. Collectively, in fact, more R&D is now conducted in Asia than in North America or Europe.
For leading companies, implementing a global innovation strategy is paying off. We found that firms that favor a more global R&D footprint outperform their less globalized competitors on a variety of financial measures. This is important, because, as in previous years, we found no statistically significant evidence that higher levels of spending guarantee better results. Our refrain has long been that it’s not how much you spend on research and development, but how you spend it. But it’s also where you spend that determines your success — and our 2015 study shows that decisions about R&D location look very different today than they did less than a decade ago.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
Engage & Listen: Activating Your Brand Across Digital TouchpointsOne North
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
John Simpson (CEO & Founder) and Ryan Schulz (Director, Brand) discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
The Importance of Data & Relationships | ConnectIn London 2016LinkedIn Europe
In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
Investing in your Talent Brand and measuring successLinkedIn Europe
We held a recent webinar with Catherine Schlieben, Director of Recruitment, at WorldPay and Lindsay Brady, Insights Manager, at LinkedIn where they discussed how WorldPay invested in their Talent Brand, specifically in Singapore and the results they saw from it.
This story is about their brand journey and the obstacles they have faced along the way.
They shared:
- The importance of your Talent Brand & tips to build your Talent Brand Strategy
- How to get buy in from key stakeholders & get started
- An example of a branding campaign they carried out in Singapore to hire a team
- And finally, how they measured their success & future plans
How to Engage SMBs with Content on Social Media – WebinarLinkedIn
Are you a finance marketer looking to reach small and medium-sized businesses (SMBs)? Learn how you can engage them on social media. We will reveal our latest research with TNS, "Priming the Economic Engine," where you'll learn:
-- What content SMBs are actively searching for on social media
-- How SMBs are using social media to inform finance-related decisions
-- Best practices for finance marketers to impact SMB's decision making
Use the information in this SlideShare presentation to start building relationships with these high-growth companies.
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn Canada
Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They account for 1.3 million business units in North America, generating approximately $5.5 trillion in annual revenue. Moreover, 8 out of 10 SMBs use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.
How SMBs in the Netherlands are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
View the presentation that was given at Finance Connect Mumbai on Tuesday June 10th by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services.
Understand the Trends in the financial sector around social. Learn about the results from Mass Affluent study for India and global case studies on finance.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
The role of social media in driving growth for SMBs in AustraliaLinkedIn
Social media is a vital tool for SMBs with 89% using social media to build awareness and 72% seeing social media as essential for the future of the business. Revenue growth is directly related to increased marketing spend on social media. 58% of businesses experiencing hyper-growth directly attribute this to increased spend on social media advertising. LinkedIn offers opportunities for financial providers to inform and influence businesses through content on the LinkedIn platform.
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
How SMBs in the Middle East are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services. This presentation showcases the key themes arising from FinanceConnect in New York and through two new pieces of research for SMB and High Net Worth in Australia, demonstrates how these themes translate for the Australian market.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. They’re optimistic about 2014 and focused on
marketing
8 in 10
41%
10.7%
think 2014 will be
better than 20131
say increasing marketing
and brand presence is their
top business priority1
YoY increase in
marketing budgets2
1 - RocketLawyer, 2013 Semi-Annual Small Business Survey
2 - Borrell Associates, Dec. 2013
3
5. Key Findings
Social media: ideal for marketing, but also for learning
• 94% of SMB social media users use it for marketing
• Half use it for learning and deriving business insights
There is a strong correlation between increased social
media spend and hyper growth
• 73% of hyper growth companies reported increased social media spend
• 82% of hyper growth SMBs say it is effective for generating new leads
There is a prime opportunity for financial companies to
influence SMBs on social media – especially on LinkedIn
• 68% use social media for finance-related reasons
• 93% are driven to take action after using social for both discovery and consideration
• SMBs are most open to receiving financial information on LinkedIn
5
7. 8 out of 10 SMBs use social media for their business
81%
of SMBs are Current
Users of Social Media
9%
are Future
Users
7
8. Among social media users,
nearly all use it for marketing
TOP MARKETING
REASONS*
1
2
Generate word-of-mouth
3
Deliver content and new
information about company
4
Advertise to help increase
awareness
5
94%
Maintain a company
presence and identity
Advertise to generate
new leads
Use Social Media for
Marketing Needs
*Base: Current Social Media Users
Small Businesses are significantly more likely vs. Medium Businesses
Medium Businesses are significantly more likely vs. Small Businesses
8
10. Half also use social media to
learn and share resources
TOP REASONS FOR
LEARNING*
1
2
Learn from experts in
my industry
3
Obtain insights or best
practices
4
49%
Access a network of
peers to ask questions
Find information and
opinions to answer my
questions
Use Social Media for
Learning
*Base: Current Social Media Users
Small Businesses are significantly more likely vs. Medium Businesses
Medium Businesses are significantly more likely vs. Small Businesses
10
12. The majority of SMBs are growing and one in six are
in hyper growth mode
HYPER GROWTH
Significant Increase in Overall
Revenue YoY
16%
NON-GROWTH
GROWTH
Decrease/No Change in
overall revenue YoY
48%
Increase in Overall Revenue
Compared to Last Year
36%
Small Businesses are significantly more likely vs. Medium Businesses
Medium Businesses are significantly more likely vs. Small Businesses
12
15. Social media is one of the most
influential touch points when SMBs
choose a financial service provider
15
16. Over two-thirds of SMBs on social
media use it for financial services
TOP REASONS*
1
2
3
Seek advice on a financial
decision
Evaluate or re-think a
previous financial decision
5
Have Used Social Media
for Finance-Related
Gather preliminary financial
information
4
68%
Keep up-to-date on financial
trends
Recommend a financial
product to others
Reasons
Small Businesses are significantly more likely vs. Medium Businesses
Medium Businesses are significantly more likely vs. Small Businesses
16
17. Social media triggers SMBs to learn more about
financial products and companies
Top 6 Actions As A Result of Hearing on Social Media
01
03
02
Conducted additional research
on a financial product
04
Learned of a new financial
company
Learned of a new financial
product
05
Shared information about
financial trends, products
06
Asked a financial professional for
additional info
Discussed a financial product with
a friend or colleague
Small Businesses are significantly more likely vs. Medium Businesses
Medium Businesses are significantly more likely vs. Small Businesses
17
20. There is a significant opportunity for financial service
providers to cater to SMBs’ unmet needs
Top 5 Types of Finance Content expected on social but not received*
Best practices, how-to guides, checklists
29%
New innovation and technology developments
New product information
21%
Company background
Industry news/strategy information
*Base:: Current Social Media Users
**Base: Those who expected info
22%
20%
16%
20
21. In the path to purchase for financial
services, SMBs consider LinkedIn to be
one of the most trusted platforms
21
22. LinkedIn is the destination SMBs are most receptive
to learning about financial products
Openness to Receiving Financial Information
On Social Media Sites*
57%
49%
47%
47%
45%
38%
69%
of hyper growth companies are
receptive to finance content on LinkedIn
*Base: Current Users of Each Social Media Site
22
23. Only LinkedIn provides the 4 C’s
CREDIBILITY
Nearly 3 in 4 agree LinkedIn allows them to
build credibility.
CONNECTION
Over 2 in 3 agree LinkedIn lets them connect
with vendors or potential partners.
CONTEXT
Over 2 in 3 agree LinkedIn provides a relevant
context to promote and advertise their
company.
COMMUNITY
Nearly 2 in 3 agree LinkedIn provides access
to a broader community of other companies to
seek opinions.
23
24. ...providing a valuable resource across different
activities in the SMB value chain
Sourcing
Marketing
& Sales
Customer
Service
Open
Innovation
*Base: LinkedIn Users.
24
25. Build relationships through multiple touch points on
LinkedIn
Encourage referrals and
recommendations
Build community
LIKE
▪
GROUPS
SHARE
FOLLOW
▪
COMMENT
Build your followers
INMAIL
Provide real-time
assistance
SPONSOR
UPDATE
Publish thought
leadership
25
27. For the full results....
Download the whitepaper:
http://lnkd.in/SMB-research
27
Editor's Notes
Goldman Sachs released research last year that clarifies this further. They said, it’s not necessarily the size of the business that leads to job creation, it’s the age. “The process of young firms (which do tend to start out small) growing into larger firms is the true contributor to job growth.” – Kris Dawsey, Goldman Sachs. So SMBs in growth mode are a very important audience.
LinkedIn and TNS surveyed 998 North American small and medium businesses with revenue between 1MM and 50MM USD and use or plan to use social media.Our respondents were financial decision makers or influencers at the company or division/business unit level.Small biz. (top 3 industries): Professional Services (e.g., Consulting, Graphic Design, Supply Chain, Real Estate), Retail & Consumer Products, Manufacturing-IndustrialMid sized biz. (top 3 industries): Manufacturing-Industrial, Professional Services, Financial Services, Insurance or Accounting
Q11. How long has your company been using social media? (Select one)
Q14. Which of the following reasons describe why you currently use/plan to use social media for your company? Q15. Of the following reasons you indicated why you use social media for your company, please indicate how effective social media was in achieving these objectives? (T2B)Top 5 stayed the same for small and mid sized biz. Small biz are more likely to use social media to maintain a company presence and identity, and to find information and opinions to answer their questions, compared to mid sized biz.Mid sized biz were more likely to use social media to find and source new employees/hires, compared to small biz.Both small and mid sized biz. have comparable ratings when it comes to effectiveness of social media
Q10. Please rank order the top 5 challenges for your company over the next 12 months.Small companies are sig more likely to state that attracting new customers is their top challenge. On the other hand, mid sized business are more sig likely to find social media useful in gaining new customers
Q14. Which of the following reasons describe why you currently use/plan to use social media for your company? Q15. Of the following reasons you indicated why you use social media for your company, please indicate how effective social media was in achieving these objectives? (T2B)
Q8 For overall revenue, please indicate whether your business has increased, decreased or stayed the same this year compared to last year?Sig higher proportion of mid size biz report increase/sig increase in overall revenue compared to small biz.Among non-growth: 71% were small businesses; 29% were medium sized businessesAmong growth: 63% were small businesses; 37% were medium sized businessesAmong hyper growth: 50% were small businesses; 50% were medium sized businesses; 50% were medium sized businesses
Q9. For the following marketing activities, can you please indicate if your spend has increased, decreased, or stayed the same this year compared to last year? (T2B) BY Q8. For overall revenue, please indicate whether your business has increased, decreased or stayed the same this year compared to last year? (TB, B3B)
Q15. Of the following reasons you indicated why you use social media for your company, please indicate how effective social media was in achieving these objectives? (T2B)BY Q8. For overall revenue, please indicate whether your business has increased, decreased or stayed the same this year compared to last year? (TB, B3B)Total effectiveness reads from Slide 10:Maintaining company presence: 80%Generate WOM: 80%Deliver content: 86%Advertise to increase awareness: 81%Advertise to generate new leads: 69%
Q26. For which of the following purposes have you turned to social media? Small companies are least likely to have used social media to any of the above reasons. Mid size companies are more likely to gather preliminary information about financial products/policies/solutions, or financial institutions/companies, and recommend a financial product/policy/service to others compared to small companies.
Q27. Which of the following actions, if any, have ever occurredas a result of your hearing or reading something on social media? Mid size companies are sig. more likely to have learned about a financial company/institution their company was not previously aware of, compared to small biz. That’s a growth storySmall biz are sig. less likely to have taken an action as a result of hearing or reading something on social media compared to mid size biz
Q26. For which of the following purposes have you turned to social media? Q27. Which of the following actions, if any, have ever occurredas a result of your hearing or reading something on social media? DiscoveryUse social to gather preliminary information or/andStay up-to-date on financial trends/ products/ companiesConsiderationUse social to seek advice or gather info to make a financial decision or/andevaluate or re-think a financial decision Mass Affluent21% (Disc)32% (Cons)63% (Both)
Q26. For which of the following purposes have you turned to social media? Q27. Which of the following actions, if any, have ever occurredas a result of your hearing or reading something on social media? DiscoveryUse social to gather preliminary information or/andStay up-to-date on financial trends/ products/ companiesConsiderationUse social to seek advice or gather info to make a financial decision or/andevaluate or re-think a financial decision Mass Affluent21% (Disc)32% (Cons)63% (Both)
Q24. If a financial services company were to use social media, what types of information would you expect to receive from it for your company? Q25. Which, if any, of the following do you recall receiving from your financial service provider(s)via social media? High proportions of small biz expected receiving new product information, readily sharable marketing materials, and customer stories and case studies, compared to mid sized biz.
Q23. How open are you to receiving financial content and information from companies you do business with on the following social media sites/services? (T2B)Hyper growth reads:LinkedIn: 69%Facebook: 58%Twitter: 55%Pinterest: 57%Google+: 49%Yelp: 27%
Nearly 3 in 4 agree LinkedIn allows them to build CREDIBILITY.Over 2 in 3 agree LinkedIn lets them CONNECT with vendors or other companies and allows them to identify credentials of potential partners.Over 2 in 3 agree LinkedIn provides for a relevant CONTEXT to promote and advertise their company.Nearly2 in 3 agree LinkedIn provides access to a broader COMMUNITY of other companies to ask questions or seek opinions.Q19. To what extent do you agree with the following statements about LinkedIn, as they relate to your use of social media for your company? (T2B)Small biz are more likely to perceive LinkedIn as a social media site that allows for building credibility, and connecting with vendors or other companies, compared to mid size biz.
Sourcing - Allows me to identify the CREDIBILITYand expertise of potential partners and CONNECT with vendors or other companies Open Innovation - Provides access to a broader COMMUNITYof other companies and thought leaders to seek opinions/recommendations Marketing and Sales - Allows me to buildCREDIBILITYand provides a relevantCONTEXT for me to promote and advertise my companyCustomer Service - Allows me to CONNECT with current customers Q19. To what extent do you agree with the following statements about LinkedIn, as they relate to your use of social media for your company? (T2B)Small biz are more likely to perceive LinkedIn as a social media site that allows for building credibility, and connecting with vendors or other companies, compared to mid size biz.