The document discusses the impact of HR and talent acquisition on digital transformation, emphasizing the need for skilled personnel and effective digital strategies within organizations. It highlights the benefits of LinkedIn Talent Solutions, such as increased hiring quality, reduced costs, and improved employee engagement. Key results indicate significant ROI and positive shifts in hiring manager perceptions after implementing these solutions.

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How HR and Talent Acquisition can impact Digital Transformation
Paul Devine
Business Development Director
Forrester Research

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Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
Agenda
› Digital Transformation and HR: Forrester point of view
› Making the business case for digital: Case Study on Talent Solutions
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Empowered customers and employees
have given rise to a new era
Age of manufacturing Age of distribution Age of information Age of the customer
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Organisations must address five market
imperatives
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Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
93%
• Believe that digital technologies will disrupt their
business over the next 12 months
74%
• Claim the company has a “digital” strategy
33%
• Think it’s the right “digital” strategy
15%
• Believe they have the right people and skills to
execute the strategy
Digital Transformation presents a people and
skills execution gap
Source: Forrester/Russell Reynolds 2014 Digital Business Survey
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Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
HR will play a key leadership and change
management role in Digital Transformation

8. Employee Engagement

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Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
Digital Technologies improve employee
engagement
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Seven digital levers of employee
engagement
1. Engagement surveys and
analysis
2. Coaching and
Performance
3. Employee
Communication
4. Learning and Careers
5. Rewards and
Recognition
6. Health & Well-being
7. Candidate Sourcing
and Talent Acquisition
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Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016

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Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016

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Candidate sourcing and talent acquisition:
Key challenges
› Inconsistent hiring processes driving up costs
› Need to convey a clear, consistent corporate brand to potential hires.
› Reduce rogue hiring because it increases costs and the risk of bad
hires
› Source more candidates directly
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Forrester interviewed LinkedIn Talent Solutions
customers and identified these benefits
› Eliminating other recruiting solutions
› Increasing direct hiring
› Creating more value from filled positions
› Speeding up new hire productivity
› Lowering salary spend through promotions
› Decreasing hiring-related travel
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Talent Solutions increased new hire quality and
reduced costs
› Total benefits €6.95m versus costs of €2.4m
One third increase
In direct hires
17% increase
In internal movers versus
external hires
Eight Days
Time-to-hire was reduced by
8 days, creating more value
for organisations
Return on
Investment: 182%
Net Present Value:
€973 per position
filled
Payback
Period: 4
months
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The interviewed organisations noted several key results
from their investments in LinkedIn Talent Solutions
“We survey our hiring managers every year. Since
adopting LinkedIn, quality of hires has increased by
20%. Overall perception of the HR recruiting function
has increased by 18%.”
Talent acquisition operations manager
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The interviewed organisations noted several key results
from their investments in LinkedIn Talent Solutions
“With Talent Solutions, we were looking to move from a
transaction recruiting model to a strategic sourcing one.
This involves blending branding and recruiting into a
comprehensive talent relationship model.”
Global HR communication manager
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The interviewed organisations noted several key results
from their investments in LinkedIn Talent Solutions
“LinkedIn has transformed how we do
recruiting. It is central to the new way the
recruiting team works.”
Head of Talent Engagement, Europe
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19. forrester.com
Thank you
Paul Devine
+44 207323 7635
pdevine@forrester.com