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![GENETIC DILUTION
What it is: Selective breeding to increase crop
yield, which has been shown to reduce
protein, amino acid and mineral composition in
crops
The Broccoli Study: 27 broccoli hybrids were tested
for calcium and magnesium concentrations in
1996-97
“[The study] reported correlation between mineral concentration and
head weight … [that] were all negative and statistically significant
for both years.”](https://image.slidesharecdn.com/thecaseforsupplementation-130513115952-phpapp02/85/Supplementation-Really-10-320.jpg)
Uploaded byA Healthier U - NY
Supplementation Really?
This document discusses the benefits of multivitamin supplementation. It argues that modern farming practices and genetic modification have reduced the nutrient levels in foods over the past 50 years. It then highlights that the isotonic multivitamin product Isotonix can help supplement nutritional deficiencies. Key points made include that Isotonix delivers nutrients in the same concentration as bodily fluids, maximizing absorption. The document also notes the benefits of Isotonix in supporting overall health, immune function, energy levels and more.
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Supplementation Really?
- 1. THE CASE FORMULTIVITAMIN SUPPLEMENTATION Market America 2013 A Healthier U | www.ahealthieru.us
- 2. These statements havenot been evaluated by the Food and Drug Administration. This product(s) is not intended to diagnose, treat, cure or prevent any disease.
- 3. “NUTRITION IS THEFOUNDATION FOR HEALTH AND DEVELOPMENT. BETTER NUTRITION MEANS STRONGER IMMUNE SYSTEMS, LESS ILLNESS AND BETTER HEALTH. HEALTHY CHILDREN LEARN BETTER. HEALTHY PEOPLE ARE STRONGER, MORE PRODUCTIVE, AND MORE ABLE TO CREATE OPPORTUNITIES TO GRADUALLY BREAK THE CYCLES OF BOTH POVERTY AND HUNGER IN A SUSTAINABLE WAY. BETTER NUTRITION IS A PRIME ENTRY POINT TO ENDING POVERTY AND A MILESTONE TO ACHIEVING BETTER QUALITY OF LIFE.” World Health Organization
- 4. • Required toactivate thousands of enzyme reactions within the body • The body’s electrical transmitters, sending signals to every cell • Needed to assist vitamins • Help metabolize proteins, carbohydrates and lipids • Regulate water and electrolyte balance • Help maintain normal metabolic function • Convert food into energy • Help growth and repair of body tissue • Build your immune system • Support the body’s growth • Synthesize hormones • Activate enzymes for proper functioning of your body VITAMINS & MINERALS: WHY DO WE NEED THEM? Vitamins Minerals
- 5. VITAMINS & MINERALS: WHEREDO THEY COME FROM? Essential vitamins and minerals are commonly found in fruits and vegetables. Vitamin / Mineral Food Sources Vitamin A Carrots, pumpkin Vitamin B2 Mushrooms, spinach Vitamin E Avocados, peppers Chromium Broccoli, green beans Magnesium Spinach, beans Potassium Bananas, potatoes
- 6. VITAMINS & MINERALS: DECLININGQUALITY OF FOODS The average vegetable found in today’s supermarket is anywhere from 5-40% lower in minerals, proteins and vitamins compared to those harvested just 50 years ago. Source: Declining Fruit and Vegetable Nutrient Composition: What Is the Evidence? by Donald R. Davis, Ph.D., Journal of HortScience; February 2009. http://bit.ly/I7NzI8
- 7. VITAMINS & MINERALS: DECLININGQUALITY OF FOODS • New farming methods (pesticides, etc.) • Environmental factors (soil depletion) • Genetic dilution (hybrid breeds) • 40+ vegetables tested • Proteins: 6% decrease • Vitamins: up to 38% decrease • Minerals: up to 80% decrease Cause Effect
- 8. “Vegetables and fruitsare among the richest sources of many nutrients. Past and ongoing efforts to increase yields, combined with apparent broad tradeoffs between yield and the concentrations of perhaps half of all essential nutrients, work against recent efforts to increase one or a few micronutrients in individual foods.” Donald R. Davis, Ph.D.
- 9. IS BIGGER BETTER? •Today’s vegetables are notably larger than those cultivated decades ago o Contain more “dry matter” o Less nutrients o Dilutes mineral concentrations per pound • Vegetables today are being bred for cosmetic appearance, size and quantity, not nutrient composition
- 10. GENETIC DILUTION What itis: Selective breeding to increase crop yield, which has been shown to reduce protein, amino acid and mineral composition in crops The Broccoli Study: 27 broccoli hybrids were tested for calcium and magnesium concentrations in 1996-97 “[The study] reported correlation between mineral concentration and head weight … [that] were all negative and statistically significant for both years.”
- 11. Vegetable Nutrient comparison (todayv. 50 yrs ago) Reason Carrots Vitamin A: 100% increase Iron: 46% decrease Bred for aesthetics (deeper orange color) with additional beta carotene, vitamin A Broccoli Calcium: 25% decrease Copper: 80% decrease Bred to withstand shipping, scientists encouraged more carbohydrates for structure to decrease crushing. Potatoes Copper: 47% decrease Iron: 45% decrease Calcium: 35% decrease Vitamin A: 100% decrease Vitamin C: 57% decrease Environmental factors (soil quality, etc.) and farming practices (pesticides, yield growth, etc.)
- 12. INDUSTRIALIZATION OF AGRICULTURE Riseof fertilizers and pesticides lead to a faster harvest o Less time to absorb nutrients from synthesis and soil o Potassium, nitrogen and phosphorus (ingredients in fertilizers) interfere with absorbing nutrients o Leads to soil-mineral depletion
- 13. POST-PRODUCTION HANDLING Farmers pickproduce under-ripe to withstand: o Post production o Shipping o Shelf-life at grocery stores, warehouse stores, etc. In addition, plants naturally produce ethylene, a hormone that causes plants to soften and ripen. Farmers use products to block ethylene with the hope of increasing shelf-life
- 14. A SOLUTION: SUPPLEMENTATION •Supplementation provides essential vitamins and minerals needed every day • Certain phytonutrients are impractical to obtain from food • Provides noticeable health improvements (increased energy, increase joint comfort, skin health, improved sleep, etc.)
- 15. A SOLUTION: SUPPLEMENTATION Multivitaminsupplements can prevent deficiencies of vitamins and minerals. Many multivitamin supplements contain 100% or more of the Recommended Dietary Allowance of vitamins.
- 16. A GOOD MULTIVITAMINPROVIDES: • Potency: The label amounts are actually IN the bottle. • Purity: High quality ingredients and free of contaminants, and extraneous binders and fillers. • Rapid Absorption: The rate nutrients are absorbed by the body and can begin working • Adequate levels of vitamins/minerals Important to support optimal health
- 17. BENEFITS OF MULTIVITAMINS •Improve physical and mental condition o General body functions o Overall well being o Help reduce stress • Help supplement deficiencies from diet, lifestyle o Human body needs 13 essential vitamins o Deficiency results in illness and health complications • Studies show overall health is improved when taking a multivitamin. • JAMA 2002 advised medical doctors to recommend daily multivitamin supplements to all patients.
- 18. FILLERS FOUND INVITAMINS Some supplement manufacturers often add in fillers to their supplements for reasons that include: o Easier and faster production o More appealing to the eye o Easier to swallow But fillers can impact your body and health, as they can have similar effects as some additives in processed foods. Also, these fillers can block the absorption of nutrients.
- 19.
- 20. www.ahealthieru.us IT’S TIME TOMAKE A CHANGE – AND PICK THE MULTIVITAMIN THAT IS BEST FOR YOU!
- 21.
- 22. What does Isotonicmean? When the concentration of the fluid consumed is the same as that of the body’s fluids, then the fluid is described as being “isotonic.” At this concentration, nutrients and molecules essential for proper cell metabolism are most efficiently transported through cell walls. Why is Isotonic Delivery Important? • Speeds delivery of nutrients to bloodstream • Prevents influx of water into intestinal tract • Prevents discomfort and diarrhea
- 23. ADVANTAGE OF ISOTONICDELIVERY • Most pills and capsules require stomach to digest the pill, mix with enzymes, hydrochloric acid, and proteins to achieve uniform solution. • This process can take anywhere from 40 minutes to four hours. • During this time, vitamin actives are lost, and important micronutrients are trapped by the body, or inactivated by highly acidic pH level of the stomach.
- 24. ADVANTAGE OF ISOTONICDELIVERY • Isotonix products are scientifically formulated to ensure an isotonic state the moment they enter your body. • When properly mixed with water and taken on an empty stomach, the isotonic solution flows into your small intestine almost immediately. • This means Isotonix products are absorbed by the body in as little as five minutes.
- 25. WHY ISOTONIX®? • Ingredientsdeliver the same concentration of particles as found in bodily fluids to improve absorption • Little nutritive value is lost, making absorption highly efficient while delivering maximum results • Fast, but controlled to allow the body to efficiently shuttle vitamins into the blood stream
- 26. ADVANTAGES OF ISOTONIX® •Completely free of binders and fillers common in traditional tablet and capsule products • Clear the stomach at an optimal rate to maximize absorption • Buffered to protect nutrients from hydrochloric acid degradation in the stomach
- 27. ADVANTAGES OF ISOTONIX® •Gentle on your system because they simulate body fluid • Offer an alternative to pills (40% of American adults have showed difficulty swallowing pills*) *The survey of 679 adults (513 ages 18-64, 166 age 65 and older) was funded by the US affiliate of Germany's Schwarz Pharma
- 28. ISOTONIX® MULTIVITAMIN • 100%of vitamins needed for proper nutritional balance • Vitamins serve as cofactors and coenzymes for proper functioning of enzymes/metabolic reactions (required components) • Minerals are key cofactors for metabolic processes (required components)
- 29. ISOTONIX® MULTIVITAMIN • Availablewith and without iron • Exceeds 100% DV for many important nutrients, including: o Vitamins A, C, D, E o B-vitamins o Zinc o Selenium o Copper o Chromium o Potassium
- 30. ISOTONIX® MULTIVITAMIN • Containsa unique blend of complementary vitamins and minerals with superior delivery of Isotonix • Supplements dietary deficiencies • Maintains normal metabolic functioning • Provides 22 vitamins and minerals essential for optimal health
- 31. • Supports ahealthy immune system • Contains 100% or more of the RDA of essential vitamins and minerals • Promotes the conversion of food into energy • Supports a healthy cardiovascular system • Supports strong bones • Promotes skin health • May promote mental clarity • Helps maintain normal blood pressure • Supports a healthy thyroid BENEFITS OF ISOTONIX® MULTIVITAMIN
- 32. • Helps maintainnormal metabolic functioning • Supplements deficiencies in diet • Promotes healthy growth and repair of tissue • Helps maintains water and electrolyte balance in the body • Promotes normal healing • Supports the body’s ability to metabolize fats and carbohydrates and support a healthy body weight • Provides vitamins and minerals associated with healthy body weight BENEFITS OF ISOTONIX® MULTIVITAMIN
- 33. ISOTONIX® DAILY ESSENTIALSKIT Contains Isotonix OPC-3, Isotonix Multivitamin, Isotonix Activated B- Complex and Isotonix Calcium Plus • Provides Vitamins and Minerals • Heart Health • Immunity • Energy and Mood • Stress Management Save over $50 when you purchase the kit!
- 34. THE MARKET AMERICADIFFERENCE Superior Quality • The best raw materials • Trusted manufacturers GMP Standards • Good Manufacturing Practices • FDA and USDA Best Science • Clinical Research • Proven Results Isotonic Delivery
- 35. Nothing is morevaluable than your health! It is your responsibility. Start Your Journey Towards Optimal Health Today!
Editor's Notes
- #5 Vitamins:A vitamin may be broadly defined as a substance that is essential for the maintenance of normal metabolic function, but which is not produced in the body and therefore must be consumed from a source outside the body. They are necessary elements in the process of converting food to energy and in the growth and repair of body tissue. Reduction of vitamin levels over extended periods can result in vitamin deficiency. These shortages may lead to symptoms which can include loss of appetite, loss of body weight, increased irritability and sleeplessness or constant drowsiness. Deficiencies of this nature can be easily avoided by adequate vitamin intake.Minerals:As important as vitamins are, they are useless without minerals. Minerals provide a vital role in nutrition. Although there is rarely much discussion about the benefits they provide, minerals are considered the "unsung" heroes of nutrition. Virtually no nutritional benefit from the various vitamins would be possible without the assistance of one or more key minerals.There are a number of vital roles that minerals play in the body. It is their non-organic components that initiate the metabolism of protein, carbohydrates and lipids. In addition to their assistance in the metabolic process, minerals aid the regulation of water and electrolyte balance.
- #10 Today’s vegetables are notably larger than the produce several generations before, but size does not correlate with more nutrients. Davis writes that jump-sized produce contains more “dry-matter” and dilutes mineral concentrations per pound. Heirloom produce tends to resemble produce from the 1950’s-1960’s era more closely than many GMO produce types, which have primarily been bred for size, cosmetic appearance, and immunity or resistance to the elements to increase total crop yields. This is great news for farmers, but it has major connotations for consumers.
- #13 Thanks to the rise of chemical fertilizers and pesticides, modern crops are being harvested faster than ever before. But quick and early harvests mean the produce has less time to absorb nutrients from either synthesis or soil, and minerals like potassium, nitrogen and phosphorus (N-P-K fertilizers) often interfere with a plant’s ability to take up nutrients. Monoculture farming practices have led to soil-mineral depletion, which affects the nutrient content of crops.
- #14 A 2004 study found that the ripeness of fruits and vegetables also play a part in their nutrition content. Underripe fruits yield less anthocyanin pigments with notable antioxidant properties.With the rise of commercialized produce, many farmer do pick their produce under ripe so it can endure post production, shipping and still have at least a week on the storefront before it over ripens or rots. Ethylene (C2H4) is a gaseous hormone produced naturally in plants that causes them to soften and ripen. To lengthen the amount of time the produce can be shelved, many farmers use products like EthylBlock or SmartFresh which contain a compound, 1-methylcyclopropane or 1-MCP that blocks ethylene’s action on plants.
- #18 Improve Physical and Mental Condition:A daily intake of a good multivitamin supplement can help in improving physical and mental health. It helps to improve general bodily functions and promote overall well being. However, it is important to specify appropriate supplement nutrients for individual requirements. For instance, someone suffering from heart disease would require CoQ10 for preventing that particular condition.Prevent Deficiency:The human body needs 13 essential vitamins. It is necessary to have the vitamins A, B, C, D, E, K, 7, B Complex and B12 for the body to function properly. Deficiency of any of these vitamins can result in illness and many other serious health complications. However, daily intake of multivitamin supplements can prevent deficiency and lower the risk of illnesses or mortality.
- #19 Supplement manufacturers often add in a variety of fillers to their vitamin and mineral supplements for numerous reasons. The reasons for using fillers aside, the real problem lies in how these fillers impact your body and health. Simply put, it’s not good.
- #26 When combined with OPC and its systemic benefits with blood sugar and reduction of inflammation as well- the foundations are powerful base for Cardiologists, endocrinologists- women’s and men’s health ect
- #34 The suggested retail is $139.95. a special offer should be shared that we can guarantee this price by you going on auto-ship and include free shipping to ensure a great foundation and low price. Remember, manually, you can offer an additional 5 to 10 percent discount for autoships from your back office. This is just to remember for leverage because a customer on autoshiop is a guaranteed sale.