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Primary research:
Banner-related questions on
   surveymonkey.com
      + Conclusion
Questions on surveymonkey.com
                •   I mentioned the some of the advantages
                    with surveymonkey.com previously in
                    “Primary Research – Video related
                    questions on surveymonkey.com”
                •   However, I realized today that
                    surveymonkey.com also allows you to
                    upload images onto the websites so my
                    respondents could see the 3 banners.
                    This is very efficient as they are all
                    placed side-by-side therefore my
                    respondents will be able to compare
                    them clearly and easily.
                •   Once again, I will leave this for a day to
                    gather all my results.
                •   I will then analyze these results to see
                    which banner my respondents
                    liked/preferred most and why.
                •   From these results, I will move onto the
                    next stage of physically making the
                    banner using Photoshop software
Question 1 Results
          •   From my results, it is clear that
              majority of the respondents liked
              Banner 1, with 70% (7 out of 10
              people chose this)
          •   The rest of the respondents chose
              Banner 2, and no one whose Banner
              3.
          •   This shows that the respondents
              don‟t care whether of not there are
              snapshots of the video tutorial on the
              banner. It shows that they prefer
              simple and professional over artistic
              and creative.
Question 2 Results

        •   To support my point raised
            previously when I said that the
            results showed that respondents
            liked simple and professional over
            artistic and creative, this question
            covers “why” they decided to choose
            the banner they chose.
        •   Looking from the results, most of
            the comments said it was because it
            looked professional, clean and
            simple – therefore my theory
            mentioned in question 1 was correct!
Conclusion
•   In conclusion to these results, I decided
    that I will be making a banner using
    my sketch for „Banner 1‟ as a
    template/guide.
•   I have to make it look simple, clean
    and professional.
•   The banner will be 750x150 pixels,
    saved in a .jpg or jpeg or .gif file
•   I have confirmed these results with my
    client, Koharu, and she is completely
    fine with it

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Primary Research: Banner related questions on surveymonkey.com

  • 1. Primary research: Banner-related questions on surveymonkey.com + Conclusion
  • 2. Questions on surveymonkey.com • I mentioned the some of the advantages with surveymonkey.com previously in “Primary Research – Video related questions on surveymonkey.com” • However, I realized today that surveymonkey.com also allows you to upload images onto the websites so my respondents could see the 3 banners. This is very efficient as they are all placed side-by-side therefore my respondents will be able to compare them clearly and easily. • Once again, I will leave this for a day to gather all my results. • I will then analyze these results to see which banner my respondents liked/preferred most and why. • From these results, I will move onto the next stage of physically making the banner using Photoshop software
  • 3. Question 1 Results • From my results, it is clear that majority of the respondents liked Banner 1, with 70% (7 out of 10 people chose this) • The rest of the respondents chose Banner 2, and no one whose Banner 3. • This shows that the respondents don‟t care whether of not there are snapshots of the video tutorial on the banner. It shows that they prefer simple and professional over artistic and creative.
  • 4. Question 2 Results • To support my point raised previously when I said that the results showed that respondents liked simple and professional over artistic and creative, this question covers “why” they decided to choose the banner they chose. • Looking from the results, most of the comments said it was because it looked professional, clean and simple – therefore my theory mentioned in question 1 was correct!
  • 5. Conclusion • In conclusion to these results, I decided that I will be making a banner using my sketch for „Banner 1‟ as a template/guide. • I have to make it look simple, clean and professional. • The banner will be 750x150 pixels, saved in a .jpg or jpeg or .gif file • I have confirmed these results with my client, Koharu, and she is completely fine with it