3. What are the users’ problems?
My photos are spread all over a lot of devices
My photos are not safely stored
I can not easily view all my photos on all my
devices
It is a hassle organizing all my photos
I can not easily share my photos
4. How do we approach end users?
Invite friends, family, colleagues, users or random
persons to a problem interview
Present the problem to the interviewees and ask
them to rate the pain level from 0 to 3
• E.g. ”My photos are spread over a lot of devices”
Consolidate and organize the result
Take the problems with the highest pain levels and
make a solution
Run solution interviews with the same persons (as in
the problem interview) and ask them to rate the
solution
5. What did we learn from problem interviews?
CONFIRMED - My photos are spread all over a lot of
devices
• Not applicable for couples
CONFIRMED - It is a hassle organizing all my photos
• Some of the interviewees have some challenges
organizing photos
CONFIRMED - I can not easily view all my photos on all
my devices
PARTLY CONFIRMED - I can not easily share my
photos
PARTLY CONFIRMED - My photos are not safely stored
• People do not care where the photos are stored as long
as it is a known service provider.
• Most people have photos in multiple locations
(laptop/desktop/external hard drive/online)
• In general a hassle, but not considered a major
concern.
6. Who is our primary audience?
Learning from problem interview
Priority 1 Priority 2 Priority 3
13. Making the product
Focus on 3 functions:
1. Save
2. See
3. Share
Focus on Simple to Use
Show all photos (and videos) in a timeline
14. How do we work on the product today?
UX Progress Board
• Idea
• Understand the Problem
• Define a Solution (prototypes)
• Validate solution qualitatively (prototypes)
• Validate solution quantitatively (release feature and
evaluate)
BU Interaction
• Google sheet for BU input
• UX Progress board presentation (feature workshop every
half year)
• Roadmap presentation and update
15. Interaction with Telenor Business Units
Half Year Activities
January / February March
Feature
Workshop
BU Feature
Prioritization
+ BU Feedback
Half Year Roadmap
Presentation
April/May
BU Feedback Prioritization BU Feedback Prioritization
Capture
roadmap
planning
1 2
3
4
Exec. summary for
BU+TD Management
governance
BU invited to UX Testing of Features
16. Summary
Focus on identifying the users’ problems
• Measure and learn
Using Lean Canvas to present the product
Work with the customers (Telenor Business
Units) and end users