The document discusses a proposed app called Tellegent that aims to reduce student phone distractions in class. It was observed that students focus too much on social media and texting rather than learning. The app would lock a student's phone when they enter a classroom, and automatically notify friends they are unavailable, to encourage better learning behaviors. A logo and branding process was presented combining words for "smart," "technology," and "behavior" into the name Tellegent.

1. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Keeping Students on Track

2. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design Research and Proposal
Identified Problem
-Phones create distractions for students and
refrain them from paying attention in class,
learning, studying and doing assignments

3. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design Research
Observations
-Students focus on
social media and
texting on their
phones that do not
pertain to school

4. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design Research
Observations
-Students do not learn the necessary
information in school due to overuse of
cellphones in classrooms

5. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design Research
Design Tip Employed
-To encourage people to select an option or
engage in a behavior that is usually
associated with a loss, delay losses so that
they occur in the future

6. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design Research
Desired Behavioral Outcome
-Encourage students to re-prioritize social
media usage and texting during class which
will result in improved learning

7. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design Research
Proposed Nudge Design Solution
-Have an app that locks the students phone
when they enter a classroom, similar to a
parental control
-Send automatic text messages to
classmates and friends letting them know
student is in class and cannot respond

8. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Illustrated solution

9. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Naming and Logo Design Process
-Smart in Italian: Intelligente
-Technology in Swedish: Teknik
-Behavior in French: Comportement

10. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Naming and Logo Design Process

11. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Naming and Logo Design Process

12. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Naming and Logo Design Process

13. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Naming and Logo Design Process
-Intelligente + Comportement = Tellegent
-Sounds like telephone and intelligent, which
is the idea of the app (making smarter
choices with cellphones)

14. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Naming and Logo Design Process

15. Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi
Nudge Design
Storyboard