This letter proposes an advertising campaign for a new line of men's cosmetics called "X-men" to be released by Ferine Cosmetics. The letter outlines that the men's cosmetic market in the UK is worth over 2 billion pounds. It proposes advertising the products through magazines, TV channels, and newspapers to effectively reach their target customer base. The letter requests a response regarding acceptance of the proposal within 5 days.

1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a
website that is intended to show students how to write a proposal
letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think
need revision to make it read clearly in formal English.
Task 2C2

2. Sample Advertising Proposal Letter
To
Ryan Andrews
PRO,
Date: 6th
June 2011
Centric Advertisement Co.
Subject: Advertising proposal for the yet-to-release cosmetic product for
men “X-men”
Dear Andrews,
We would like to present before you an advertisement proposal related to
the yet-to-release cosmetic product “X-men” exclusively for men. We have
always contributed significantly in world’s cosmetic industry and developed
various effective products for women till date. This is for the first time we
are releasing the new range of cosmetic products exclusively for men.
The current market for male cosmetics is very strong with a combined
income in the UK of over 2 billion pounds. Therefore our product is going to
have a very strong place within this market. Our main rivals are Right
Guard, Nivea and Lynx. However because of the strength of our product we
feel that we are more than able to compete in this competitive field. The
strengths of our product is that we are already a well known brand, more
over is endorsed by a celebrity David Beckham.
We believe that these products build with high technology and effective
ingredients, would satisfy customer’s need. Therefore, we want to regulate
the advertisement procedure through various beauty magazines, channels
and newspapers for reaching out to our intended customer’s base effectively.
Budget and cost are negotiable on proposal acceptance. I am looking
forward to your early intimation regarding the proposal within 5 days from
receiving it.
Yours Faithfully
George Madrew
Ferine Cosmetics Ltd.
Task 2C2

3. Sourced from sampleproposal.org
Task 2C2