The document discusses how agency pitches have shifted their focus from ideas and innovation to just price, often leading to unfair outcomes. It suggests that agencies forget the most important aspect of pitching, which is finding the right fit by showing respect to all participants and nurturing trust and morale within and between companies. When agencies consider everyone's value and create positive relationships, it can help find the best solutions and generate long-term goodwill.

2. Everywhere around the world,
agencies pitted against each other in a arena called

3. In this arena, they fight each other by
wielding weapons called

4. However, as time goes by, things changed.
Pitch is no longer about ideas and
innovation, but more towards the

5. The pitch will always lead to
due to agencies knowing nothing of each other’s price.
Both are
leading up to a phenomenon called

6. The pitch will always lead to
due to agencies knowing nothing of each other’s price.
Both are
leading up to a phenomenon called
Is it wrong?

7. Not really, but somehow when agencies get into the
pitching of price they forget the most
important aspect which is
And I’m going to show you how important it is

8. Pitch is all about finding the right
in the endless stream of data.
Only the right person can find
the best combination.
And it comes at a cost

9. The right person can only be found by showing up
to the people participating in the pitch that
all of them play an important
Despite of what their position is.

10. How is that to the pitch itself?

11. It lowers the amongst employees and company

12. It nurtures the among the boss-worker relationship

13. In a long term, it creates for the entire team