Digital and Social Selling
Cui îi este adresat acest curs?
- Agenți de vânzări, consultanți și reprezentanți de vânzări de toate nivelurile
- Manageri și Business Development Manageri
- Account Manageri, Relationship Manageri și lideri de echipe de vânzări
- Oricine dorește să își dezvolte capabilitățile de vânzări digitale și să consolideze aplicarea practică a instrumentelor digitale și a tehnicilor de Social Selling
ƵileleBiz 2010: South Pacific / Andrew PreleaRevistaBiz
The real estate market is facing major challenges due to years of rapid cost inflation not linked to demand. Banks lent at inflated values, creating unsustainable paper wealth. As a result, there is now expensive land that cannot be developed profitably due to high costs. The market cannot afford the prices needed for developers to break even. Going forward, developers will need to compete with existing unfinished and liquidated projects. It will take years for the market to recover without government stimulus to boost consumer confidence and the economy.
The document discusses strategies for telling stories to hyperactive children through digital PR and social media. It notes that hyperactive children have short attention spans and are easily distracted. It recommends using controlled social media environments that allow consistent messaging and targeted branding, as well as activities like sports to engage hyperactive children. Mixed social media environments are problematic as conversations are fast-paced and content becomes obsolete quickly, making it difficult to achieve more than awareness. The document suggests moving visitors from mixed to controlled environments to better tell stories.
Digital and Social Selling
Cui îi este adresat acest curs?
- Agenți de vânzări, consultanți și reprezentanți de vânzări de toate nivelurile
- Manageri și Business Development Manageri
- Account Manageri, Relationship Manageri și lideri de echipe de vânzări
- Oricine dorește să își dezvolte capabilitățile de vânzări digitale și să consolideze aplicarea practică a instrumentelor digitale și a tehnicilor de Social Selling
ƵileleBiz 2010: South Pacific / Andrew PreleaRevistaBiz
The real estate market is facing major challenges due to years of rapid cost inflation not linked to demand. Banks lent at inflated values, creating unsustainable paper wealth. As a result, there is now expensive land that cannot be developed profitably due to high costs. The market cannot afford the prices needed for developers to break even. Going forward, developers will need to compete with existing unfinished and liquidated projects. It will take years for the market to recover without government stimulus to boost consumer confidence and the economy.
The document discusses strategies for telling stories to hyperactive children through digital PR and social media. It notes that hyperactive children have short attention spans and are easily distracted. It recommends using controlled social media environments that allow consistent messaging and targeted branding, as well as activities like sports to engage hyperactive children. Mixed social media environments are problematic as conversations are fast-paced and content becomes obsolete quickly, making it difficult to achieve more than awareness. The document suggests moving visitors from mixed to controlled environments to better tell stories.
This document summarizes the TV market in Central and Eastern Europe. It outlines the key media companies with leading positions across countries in the region, including CME, MTG, and RTL. It provides overviews of Poland, Romania, Hungary, and the Czech Republic, describing the main channels, market shares, and sales policies in each country. Overall viewership is growing while niche channels are increasing and sold out ratios remain high for main channels despite more options available.
This document lists various brand names and product categories without context or details. It mentions brands like Lancôme, Nike, Burger King, and categories such as tobacco, sports, beverages, dental care, bags, and miscellaneous items along with some product names like Harry's Bread and window cleaner.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
A Fidesz 2011. március 9-én nyilvánosságra hozta az új alkotmány tervezetét
Elemzés: http://maria.blog.hu
Forrás: http://www.origo.hu/attached/20110309alk_terv_6.0.doc
An explanatory memorandum on the general strategic goal for the muslim brothe...ArabBibles
This document outlines the strategic goals and process of settlement for the Muslim Brotherhood group in North America. It defines settlement as establishing Islam and its movement as an integral part of the homeland, with firmly rooted organizations to spread Islamic civilization. The process of settlement requires adopting this concept, shifting to comprehensive thinking suited for the mission, and gaining influence in various sectors of society such as the economy, media, science, and arts to help present Islam as a civilization alternative. The end goal is to peacefully establish a global Islamic state wherever Sharia law can be implemented.
hello world: the 2010 web and the enterpriseDenise Howell
This document discusses how social media has evolved beyond just a personal communication tool and is now widely used for commercial, business, educational, and other purposes. It notes that distinguishing between different contexts and arenas for social media use can be difficult. It provides advice on appropriate social media use and potential legal issues to consider, such as security, identity theft, intellectual property protection, and differing legal standards globally. It emphasizes the importance of having simple social media policies and training in place, as well as being prepared for potential crises.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
tui1 = carve,engrave; a knob; a heap, piled up small mound.
t'ui1 = to scald; burn off hair or feathers.
chui4 = [flesh]swelling of the feet. [SILK] Rope, a cord; to let down.
chui1 = [root] pursue, overtake, catch up, recollect, retrospective. to reflect upon. To trace, to tail.
chui1 = [stone]to pile up stones; [food]steamed loaves; [grain] to stick to, to adhere
ch'ui1 = [meal] hammer, mallet, to beat. [wood] bludgeon; [hand] to strike, to beat, to pound, to throw; [bone] the vertebrae.
The document is a story published in a Telugu language online forum about a man and woman. The man, aged 20, sees the woman, aged 30, at a function and is attracted to her. They strike a conversation and the man walks the woman back to her home. There, they discuss further and develop a romantic relationship, deciding to meet again. The story provides details about the characters' backgrounds and builds upon their blossoming romance.
Subiectele workshop-ului:
1. De ce e importantă comunicarea eficientă?
2. Cum construim un mesaj eficient?
3. Care este structura unei strategii de comunicare pentru un ONG?
4. Câteva instrumente utile:
– Comunicatul de presă
– Blogul organizației
– Online & Social Media
5. Studiu de caz
This document summarizes the TV market in Central and Eastern Europe. It outlines the key media companies with leading positions across countries in the region, including CME, MTG, and RTL. It provides overviews of Poland, Romania, Hungary, and the Czech Republic, describing the main channels, market shares, and sales policies in each country. Overall viewership is growing while niche channels are increasing and sold out ratios remain high for main channels despite more options available.
This document lists various brand names and product categories without context or details. It mentions brands like Lancôme, Nike, Burger King, and categories such as tobacco, sports, beverages, dental care, bags, and miscellaneous items along with some product names like Harry's Bread and window cleaner.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
A Fidesz 2011. március 9-én nyilvánosságra hozta az új alkotmány tervezetét
Elemzés: http://maria.blog.hu
Forrás: http://www.origo.hu/attached/20110309alk_terv_6.0.doc
An explanatory memorandum on the general strategic goal for the muslim brothe...ArabBibles
This document outlines the strategic goals and process of settlement for the Muslim Brotherhood group in North America. It defines settlement as establishing Islam and its movement as an integral part of the homeland, with firmly rooted organizations to spread Islamic civilization. The process of settlement requires adopting this concept, shifting to comprehensive thinking suited for the mission, and gaining influence in various sectors of society such as the economy, media, science, and arts to help present Islam as a civilization alternative. The end goal is to peacefully establish a global Islamic state wherever Sharia law can be implemented.
hello world: the 2010 web and the enterpriseDenise Howell
This document discusses how social media has evolved beyond just a personal communication tool and is now widely used for commercial, business, educational, and other purposes. It notes that distinguishing between different contexts and arenas for social media use can be difficult. It provides advice on appropriate social media use and potential legal issues to consider, such as security, identity theft, intellectual property protection, and differing legal standards globally. It emphasizes the importance of having simple social media policies and training in place, as well as being prepared for potential crises.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
tui1 = carve,engrave; a knob; a heap, piled up small mound.
t'ui1 = to scald; burn off hair or feathers.
chui4 = [flesh]swelling of the feet. [SILK] Rope, a cord; to let down.
chui1 = [root] pursue, overtake, catch up, recollect, retrospective. to reflect upon. To trace, to tail.
chui1 = [stone]to pile up stones; [food]steamed loaves; [grain] to stick to, to adhere
ch'ui1 = [meal] hammer, mallet, to beat. [wood] bludgeon; [hand] to strike, to beat, to pound, to throw; [bone] the vertebrae.
The document is a story published in a Telugu language online forum about a man and woman. The man, aged 20, sees the woman, aged 30, at a function and is attracted to her. They strike a conversation and the man walks the woman back to her home. There, they discuss further and develop a romantic relationship, deciding to meet again. The story provides details about the characters' backgrounds and builds upon their blossoming romance.
Subiectele workshop-ului:
1. De ce e importantă comunicarea eficientă?
2. Cum construim un mesaj eficient?
3. Care este structura unei strategii de comunicare pentru un ONG?
4. Câteva instrumente utile:
– Comunicatul de presă
– Blogul organizației
– Online & Social Media
5. Studiu de caz
Care sunt regulile pe care trebuie să le respecte organizațiile neguvernamentale (ONG-urile) atunci când comunică pe rețele sociale? Ce formulă de comunicare trebuie să adopte non-profitul în acest „zgomot virtual”?
O serie de răspunsuri la aceste întrebări și sfaturi utile sunt oferite în „Ghidul de utilizare a rețelelor sociale pentru ONG-uri” elaborat de Centrul de Resurse Juridice din Moldova.
Acest material a fost realizat prin proiectul "Dezvoltarea capacității ONG-urilor și a grupurilor informale", finanțat prin granturile SEE 2009- 2014, în cadrul Fondului ONG în România.
Conținutul acestui material nu reprezintă în mod necesar poziția oficială a granturilor SEE 2009-2014.
Pentru informații suplimentare despre proiect, accesați www.centrulpublic.ro. Detalii despre finanțator găsiți pe www.eeagrants.org și pe www.fondong.fdsc.ro.
Andreea Moisa - Cum te ajuta SEO si PPC sa fii mai frumoasa (2013.03.28, Tonk...Lumea SEO PPC
Andreea Moisă a susținut o prezentare pe tema "Cum te ajută SEO și PPC să fii mai frumoasă".
Ediția #69: "Cum te ajută SEO și PPC să fii mai frumoasă" a avut loc joi, 28 martie 2013, ora 18:30, la Tonka Soul Café.
Detalii pe:
http://lumeaseoppc.ro/follow-up-69
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
2. Cristian Manafu
• Fost jurnalist in presa de business (Biz, Campaign, Stuff)
• Organizator de evenimente (Evensys, Eventive)
• Blogger (Manafu.ro)
• Consultant social media (Prodigy)
3. Social Media Strategy Framework
ANALIZA
• Public tinta - Evaluarea nevoilor publicului si stabilirea unor carente ce
pot fi remediate prin social media
• Obiective - Care sunt obiectivele social media?
• Perspectiva sociala - Exista resurse suficiente pentru a crea continut,
pentru a folosi in mod constant instrumentele de comunicare online &
pentru a gestiona comunitatea astfel creata?
• Administrare - Ce politici sociale se doresc a fi implementate?
4. Social Media Strategy Framework
STRATEGIA
• Ascultare
Ce spun oamenii despre brand-ul dumneavoastra?.
• Instrumente in social media
Ce canale social media se potrivesc cel mai bine strategiei
dumneavoastra?
• Continut
Cat de relevant si util este continutul pentru publicul tinta si adaptabil
retelelor de social media?
• Interactiune
Creati-va o voce in mediul online; Sprijiniti construirea unei comunicari bi-
directionale cu publicul; Gazduiti discutii; Facilitati schimbul de informatii.
5. Social Media Strategy Framework
MANAGEMENT
• Colectarea datelor - Utilizati instrumente de analiza pentru a masura
implicarea jucatorilor in comunicarea online - vânzari, vizualizarea paginilor,
numar de vizitatori, numar de abonati, adepti, fani, comentarii, etc.
• Rezultatele vs obiective - Masurati rezultatele obtinute fata de obiective
stabilite initial; Care sunt reusitele si care sunt punctele care trebuie
imbunatatite?
• Dezvoltare - Evaluati datele; Adaptati strategia dumneavoastra; Testati
idei noi
