F-Commerce e Social E-Commerce. Fabrizio Barbarossa. Presentazione WUD 2014Fabrizio Barbarossa
Social Commerce: Usare Facebook per fare business. Vantaggi e Prospettive. Dati sul rendimento dei social vs altre fonti e possibili sviluppi del business sui social.
Che differenze ci sono dal traffico di Google e Facebook.
L'ascolto intergrato per una comunicazione multicanale _Blogmeter&Mimesi_IAB ...Me-Source S.r.l./Blogmeter
Perché è importante realizzare un ascolto integrato? In pochi punti, e attraverso alcune slide esemplificative, attraverso questa presentazione passeremo in rassegna le tre dinamiche (di tempo, di influenza e interdipendenza e di linguaggio) che oggi più che mai rendono indispensabile ascoltare più di un solo medium, più di un'unica fonte di informazione. La direzione verso la quale ci stiamo orientando infatti è quella della convergenza e della complementarietà dei mezzi. Presentazione di Viviana Venneri di Blogmeter e Gianfranco Bozzetto di Mimesi per lo IAB Seminar 2012
analizzare ascoltando i social gli utenti intorno a te. Scoprire come la colalborazione e la parte social dei servizi digitali può essere sfruttata per ottimizzare, migliorare, far crescere il proprio business
An in-depth analysis of WhatsApp market positioning followed by some marketing proposals. A project by Elena Cortimiglia, Benedetto Lamacchia Acito and Federico Thiella. For further information please contact us on LinkedIn
F-Commerce e Social E-Commerce. Fabrizio Barbarossa. Presentazione WUD 2014Fabrizio Barbarossa
Social Commerce: Usare Facebook per fare business. Vantaggi e Prospettive. Dati sul rendimento dei social vs altre fonti e possibili sviluppi del business sui social.
Che differenze ci sono dal traffico di Google e Facebook.
L'ascolto intergrato per una comunicazione multicanale _Blogmeter&Mimesi_IAB ...Me-Source S.r.l./Blogmeter
Perché è importante realizzare un ascolto integrato? In pochi punti, e attraverso alcune slide esemplificative, attraverso questa presentazione passeremo in rassegna le tre dinamiche (di tempo, di influenza e interdipendenza e di linguaggio) che oggi più che mai rendono indispensabile ascoltare più di un solo medium, più di un'unica fonte di informazione. La direzione verso la quale ci stiamo orientando infatti è quella della convergenza e della complementarietà dei mezzi. Presentazione di Viviana Venneri di Blogmeter e Gianfranco Bozzetto di Mimesi per lo IAB Seminar 2012
analizzare ascoltando i social gli utenti intorno a te. Scoprire come la colalborazione e la parte social dei servizi digitali può essere sfruttata per ottimizzare, migliorare, far crescere il proprio business
An in-depth analysis of WhatsApp market positioning followed by some marketing proposals. A project by Elena Cortimiglia, Benedetto Lamacchia Acito and Federico Thiella. For further information please contact us on LinkedIn
Per comprendere quanto e cosa dicono in rete i
consumatori in merito alle Insegne dalla Grande
Distribuzione alimentare Freedata Labs ha utilizzato
per la raccolta dei dati la piattaforma di web listening SM2 di Alterian. Inserendo come chiavi
di ricerca i nomi delle principali Insegne di Supermercati e Discount e vincolando il monitoraggio dei dati al periodo che va dal 1/1/2011
al 18/9/2011 sono stati raccolti circa 10.400 risultati (più di 1.000 risultati al mese) tra notizie, blogpost, post e commenti su Forum e Social Network in cui viene citata almeno una delle Insegne monitorate.
AGGIORNATA 30/1/2010
Importanza dei social media per le PMI italiane. L'outsourcing puo' essere un mezzo per stabilire e mantenere una presenza sui principali social network in maniera efficace.
I social media si dimostrano territori adatti alla creazione, sviluppo e mantenimento delle relazioni, quindi al miglioramento della Corporate Reputation, asset che in un mercato evoluto come il nostro, assume sempre maggiore importanza.
The document discusses the benefits of cloud-based customer relationship management (CRM) compared to traditional on-premise CRM. It states that cloud CRM enables mobile sales, reduces the cost of sales by making sales staff more efficient, and leads to higher revenues. Cloud CRM also enhances the end-user experience, provides more agility for revenue growth, and lowers the cost of operations. Specific benefits highlighted include 21% lower support costs, 24% less time lost to technology limitations, and a 21% increase in calls that result in a sale.
The document summarizes newspaper economics and the impact of the internet. It reviews newspaper revenues, costs, advertising levels and composition. It examines how the internet has impacted newspaper ad revenue and reader habits. The document speculates on opportunities to improve the newspaper industry and lists various data sources. Key points include newspapers derive most revenue from advertising but costs are high. While online readership is growing, time spent online is low and accounts for a small portion of total readership and revenue.
Customers now do most of their research online before contacting sales representatives, making traditional cold calls ineffective. Using social networks allows salespeople to gain customer insights that can help turn leads into sales. Social selling techniques, such as engaging with customers on LinkedIn, result in higher win rates, meetings, and quotas being met when compared to non-social selling. Working like a network by utilizing social media can help sales representatives zero in on customer needs and close more deals.
These slides accompany a talk about five key ways to improve digital efficiency in order to get more done, savor life and have more time to be creative. The slides focus on specific systems and tools for improving digital efficiency.
7 ways to make the most of digital tools to work efficiently, stay organized and be productive to free up time for learning more, creating more, and enjoying more of life. This presentation references a selection of free and low-cost Web tools that are especially useful for journalists and others who work with information.
This document discusses several legal issues faced by non-fiction publishers, including torts like defamation and invasion of privacy, intellectual property concerns around copyright and trademarks, and determining the proper business relationships between publishers and content suppliers. It notes the importance of having written contracts that clearly establish ownership of content and liability when working with independent contractors and volunteers. Publishers must take care to properly classify workers to avoid risks around employment laws.
Wow service – Social Intelligence Guide for Customer Service Tim Nagels
Social listening can help companies improve customer service by identifying customer complaints and feedback on social media. Tracking issues allows companies to respond quickly to resolve problems. Social listening also provides insights into product reviews and trends that can help optimize products and marketing. Key metrics for social listening programs include response time, time to resolution, response rate, and number of issues identified.
John Wilpers Poynter Presentation 20100 PdfJeremy Caplan
John Wilpers gave a presentation about how newspapers can leverage high-quality local bloggers to increase their content, reach, relevance, and revenue. He argued that partnering with bloggers is a win-win, as it provides newspapers with great content at no cost, while giving bloggers exposure and prestige. Wilpers presented data showing how blogs can significantly increase website traffic and Google ranking. He acknowledged some editor concerns but argued newspapers remain the gatekeepers and can vet bloggers. The key, he said, is for newspapers to "be found" by delivering remarkable, shareable content from both staff and bloggers.
Participatory Journalism Jan Schaffer PresentationJeremy Caplan
This document discusses the role of participatory journalism and new players in the news ecosystem. It outlines how citizen media makers, non-profits, universities and others are contributing to journalism through activities like sharing information, facilitating conversations, crowdsourcing stories, and curating and aggregating news. It provides examples of community news start-ups that have received funding and highlights trends in hyperlocal, state-based investigative, and niche news sites.
21 Ways to Awesome-ize Your Mobile ToolkitJeremy Caplan
Make the mobile device in your pocket more magical! In this digital guide, we'll explore some of the handy gear and apps that make smartphones and tablets more powerful and fun to use. The focus here is on resources for mobile media creation, editing and publishing. This is a living doc, so it may be updated as new tools surface. For the full set of presentation materials and links, visit http://bit.ly/ninjamobile
Innovations in Digital Journalism: 5 Lessons LearnedJeremy Caplan
As the world of journalism changes, there are five lessons to be learned from recent successes in digital journalism. The talk that accompanies these slides focuses on these five lessons: prioritize design, experiment, explore new revenue, curate and aggregate and sharpen skills.
How digital technology is reshaping marketing organizationsTim Nagels
The document summarizes how digital technology is reshaping marketing organizations. It discusses how new skills, organizational structures, and partnerships are needed to adapt to changing customer expectations and the faster, more data-driven environment. Specifically, it explores how the roles of the CMO and marketing are being redefined and how marketing is extending across the entire business and overlapping with other functions like IT, HR, operations, and sales.
Aziende e il Web 2.0: cambiare il modo di pensareAntonio Pavolini
Come cambia la comunicazione aziendale con l'evoluzione del Web che sconvolge, e a volte rovescia i flussi comunicativi tra l'azienda e i suoi interlocutori? Una breve (?) escursione nei fenomeni che cambiano non solo un profilo professionale, quello del corporate communication manager, ma anche e soprattutto il suo approccio culturale nei confronti degli stakeholders.
Per comprendere quanto e cosa dicono in rete i
consumatori in merito alle Insegne dalla Grande
Distribuzione alimentare Freedata Labs ha utilizzato
per la raccolta dei dati la piattaforma di web listening SM2 di Alterian. Inserendo come chiavi
di ricerca i nomi delle principali Insegne di Supermercati e Discount e vincolando il monitoraggio dei dati al periodo che va dal 1/1/2011
al 18/9/2011 sono stati raccolti circa 10.400 risultati (più di 1.000 risultati al mese) tra notizie, blogpost, post e commenti su Forum e Social Network in cui viene citata almeno una delle Insegne monitorate.
AGGIORNATA 30/1/2010
Importanza dei social media per le PMI italiane. L'outsourcing puo' essere un mezzo per stabilire e mantenere una presenza sui principali social network in maniera efficace.
I social media si dimostrano territori adatti alla creazione, sviluppo e mantenimento delle relazioni, quindi al miglioramento della Corporate Reputation, asset che in un mercato evoluto come il nostro, assume sempre maggiore importanza.
The document discusses the benefits of cloud-based customer relationship management (CRM) compared to traditional on-premise CRM. It states that cloud CRM enables mobile sales, reduces the cost of sales by making sales staff more efficient, and leads to higher revenues. Cloud CRM also enhances the end-user experience, provides more agility for revenue growth, and lowers the cost of operations. Specific benefits highlighted include 21% lower support costs, 24% less time lost to technology limitations, and a 21% increase in calls that result in a sale.
The document summarizes newspaper economics and the impact of the internet. It reviews newspaper revenues, costs, advertising levels and composition. It examines how the internet has impacted newspaper ad revenue and reader habits. The document speculates on opportunities to improve the newspaper industry and lists various data sources. Key points include newspapers derive most revenue from advertising but costs are high. While online readership is growing, time spent online is low and accounts for a small portion of total readership and revenue.
Customers now do most of their research online before contacting sales representatives, making traditional cold calls ineffective. Using social networks allows salespeople to gain customer insights that can help turn leads into sales. Social selling techniques, such as engaging with customers on LinkedIn, result in higher win rates, meetings, and quotas being met when compared to non-social selling. Working like a network by utilizing social media can help sales representatives zero in on customer needs and close more deals.
These slides accompany a talk about five key ways to improve digital efficiency in order to get more done, savor life and have more time to be creative. The slides focus on specific systems and tools for improving digital efficiency.
7 ways to make the most of digital tools to work efficiently, stay organized and be productive to free up time for learning more, creating more, and enjoying more of life. This presentation references a selection of free and low-cost Web tools that are especially useful for journalists and others who work with information.
This document discusses several legal issues faced by non-fiction publishers, including torts like defamation and invasion of privacy, intellectual property concerns around copyright and trademarks, and determining the proper business relationships between publishers and content suppliers. It notes the importance of having written contracts that clearly establish ownership of content and liability when working with independent contractors and volunteers. Publishers must take care to properly classify workers to avoid risks around employment laws.
Wow service – Social Intelligence Guide for Customer Service Tim Nagels
Social listening can help companies improve customer service by identifying customer complaints and feedback on social media. Tracking issues allows companies to respond quickly to resolve problems. Social listening also provides insights into product reviews and trends that can help optimize products and marketing. Key metrics for social listening programs include response time, time to resolution, response rate, and number of issues identified.
John Wilpers Poynter Presentation 20100 PdfJeremy Caplan
John Wilpers gave a presentation about how newspapers can leverage high-quality local bloggers to increase their content, reach, relevance, and revenue. He argued that partnering with bloggers is a win-win, as it provides newspapers with great content at no cost, while giving bloggers exposure and prestige. Wilpers presented data showing how blogs can significantly increase website traffic and Google ranking. He acknowledged some editor concerns but argued newspapers remain the gatekeepers and can vet bloggers. The key, he said, is for newspapers to "be found" by delivering remarkable, shareable content from both staff and bloggers.
Participatory Journalism Jan Schaffer PresentationJeremy Caplan
This document discusses the role of participatory journalism and new players in the news ecosystem. It outlines how citizen media makers, non-profits, universities and others are contributing to journalism through activities like sharing information, facilitating conversations, crowdsourcing stories, and curating and aggregating news. It provides examples of community news start-ups that have received funding and highlights trends in hyperlocal, state-based investigative, and niche news sites.
21 Ways to Awesome-ize Your Mobile ToolkitJeremy Caplan
Make the mobile device in your pocket more magical! In this digital guide, we'll explore some of the handy gear and apps that make smartphones and tablets more powerful and fun to use. The focus here is on resources for mobile media creation, editing and publishing. This is a living doc, so it may be updated as new tools surface. For the full set of presentation materials and links, visit http://bit.ly/ninjamobile
Innovations in Digital Journalism: 5 Lessons LearnedJeremy Caplan
As the world of journalism changes, there are five lessons to be learned from recent successes in digital journalism. The talk that accompanies these slides focuses on these five lessons: prioritize design, experiment, explore new revenue, curate and aggregate and sharpen skills.
How digital technology is reshaping marketing organizationsTim Nagels
The document summarizes how digital technology is reshaping marketing organizations. It discusses how new skills, organizational structures, and partnerships are needed to adapt to changing customer expectations and the faster, more data-driven environment. Specifically, it explores how the roles of the CMO and marketing are being redefined and how marketing is extending across the entire business and overlapping with other functions like IT, HR, operations, and sales.
Aziende e il Web 2.0: cambiare il modo di pensareAntonio Pavolini
Come cambia la comunicazione aziendale con l'evoluzione del Web che sconvolge, e a volte rovescia i flussi comunicativi tra l'azienda e i suoi interlocutori? Una breve (?) escursione nei fenomeni che cambiano non solo un profilo professionale, quello del corporate communication manager, ma anche e soprattutto il suo approccio culturale nei confronti degli stakeholders.
Open day social media marketing di Studio MarinichStefano Marinich
Introduzione ai social network per medio piccole imprese e liberi professionisti. Il cambiamento in atto, i numeri relativi ai social media aggiornati a gennaio 2016, gli annunci pubblicitari e le novità degli ultimi mesi riguardanti o connessi ai social network.
La presentazione del dott. Pavolini tratta del web 2.0 e delle opportunità che esso offre alle imprese per l’implementazione di nuove strategie di marketing.
Introduzione al corso in web marketing presso ente ENAIP
Come evolve il marketing nell'era del 2.0?
Come cambia la marca, l'azienda e la comunicazione?
Il Web 2.0 e i contenuti generati dagli utenti: opportunità o minaccia?
Conoscere, utilizzare e trarre vantaggio dai siti di social networking ad es. Facebook, MySpace, LinkedIn, Ning, etc.
Presentazione del convegno "Web 2.0, vincoli ed opportunità per le aziende" preparata di <a href="http://www.mocainteractive.com">Moca Interactive</a> il 28/06/2007.
Instant Messaging e nuovi social media - CMI settembre 2014Roberto Grossi
Ogni giorno emerge un nuovo strumento che va ad aggiungersi alle numerose applicazioni che consentono di mettersi in contatto e comunicare con varie tipologie di contatti. Un fenomeno da conoscere e analizzare
anche per l’impatto sulla comunicazione con i clienti.