The document discusses the benefits of cloud-based customer relationship management (CRM) compared to traditional on-premise CRM. It states that cloud CRM enables mobile sales, reduces the cost of sales by making sales staff more efficient, and leads to higher revenues. Cloud CRM also enhances the end-user experience, provides more agility for revenue growth, and lowers the cost of operations. Specific benefits highlighted include 21% lower support costs, 24% less time lost to technology limitations, and a 21% increase in calls that result in a sale.