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All IDC research is © 2015 by IDC. All rights reserved.  All IDC materials are licensed
with IDC's permission and in no way does the use or publication of IDC research
indicate IDC's endorsement of Microsoft’s products/or strategies.
Benefits at the Intersection
of CRM and Cloud
Cloud CRM Enables Mobile Sales
Reduces cost of sales and makes sales staff more
efficient, leading to higher revenues
Cloud Enhances the End-User Experience
Revenue Growth Agility
Lower Cost of Operations
Reliability
Customer Experience
Lower Cost of Sales
Accelerates
Mobile Business
User Productivity
Application time
to market (days)
Application
adoption rate
Application
downtime (days)
The Business Value of Cloud-Based
Customer Relationship
Management
An IDC Infographic, Sponsored by Microsoft
CRM
CLOUD
Reduce cost of sales
Enhance revenue
Time not selling
Support costs
Time lost to technology limitation
Calls that result in a sale
Average sale size
Cross sell/up sell
Revenue
21%
8% 10%
15%
-36%-37%
-24%
21
6
73%
47%
29
2
Twice as reliable
2X
Cloud-delivered
CRM is over 3x
faster to market3X
Adopted by sales
teams in less than
half the time1/2
72%
54%
93%
Better customer service
10%
Cloud CRM Frees Up IT
Assets and Budget
IT time spent on
IT strategy
IT time spent keeping
the lights on
IT budget focused
on new initiatives
Traditional
Cloud
10%
25%
86%
66%
14%
27%
Additional Benefits:
✔ Integrated
deployment and
administration with
other cloud services,
like Microsoft
Office 365
✔ Microsoft Azure -
build cloud apps that
integrate with CRM
70% faster
deployments
20% less time
keeping the
lights on
93% more
reliable
56% faster
adoption
15% revenue
growth
7% total
increase of user
productivity
31% lower
cost of sales
mobile business
reduces time to
market 72%
Resources can be spent more strategically

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IDC on Cloud CRM

  • 1. All IDC research is © 2015 by IDC. All rights reserved.  All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of Microsoft’s products/or strategies. Benefits at the Intersection of CRM and Cloud Cloud CRM Enables Mobile Sales Reduces cost of sales and makes sales staff more efficient, leading to higher revenues Cloud Enhances the End-User Experience Revenue Growth Agility Lower Cost of Operations Reliability Customer Experience Lower Cost of Sales Accelerates Mobile Business User Productivity Application time to market (days) Application adoption rate Application downtime (days) The Business Value of Cloud-Based Customer Relationship Management An IDC Infographic, Sponsored by Microsoft CRM CLOUD Reduce cost of sales Enhance revenue Time not selling Support costs Time lost to technology limitation Calls that result in a sale Average sale size Cross sell/up sell Revenue 21% 8% 10% 15% -36%-37% -24% 21 6 73% 47% 29 2 Twice as reliable 2X Cloud-delivered CRM is over 3x faster to market3X Adopted by sales teams in less than half the time1/2 72% 54% 93% Better customer service 10% Cloud CRM Frees Up IT Assets and Budget IT time spent on IT strategy IT time spent keeping the lights on IT budget focused on new initiatives Traditional Cloud 10% 25% 86% 66% 14% 27% Additional Benefits: ✔ Integrated deployment and administration with other cloud services, like Microsoft Office 365 ✔ Microsoft Azure - build cloud apps that integrate with CRM 70% faster deployments 20% less time keeping the lights on 93% more reliable 56% faster adoption 15% revenue growth 7% total increase of user productivity 31% lower cost of sales mobile business reduces time to market 72% Resources can be spent more strategically