influencer marketing in2023

1. Influencer
Marketing
Presenters:
AkashAttri AkashKumar
AkashTyagi AditiChaudhary
AishwaryaRaj AjaySagar
GROUP 3(A)
Mentor : Dr. Ranchay

2. Influencer?
An influencer is a person
that is able to influence the
perception of others or
gets them to do something
by delivering a meaningful
message

3. What is Influencer Marketing?
Influencer marketing is a form of
marketing where brands collaborate with
influencers to promote their products or
services. Brands work with influencers for
different objectives like brand awareness,
leads, reputation improvement, etc.

4. Different Types of Influencers

5. Influencer marketing Trends
• Micro & nano influencers are the new Celebs!
• Live shopping is a new phenomenon!
• The rise of video content
• Storytelling via influencer marketing
• Advertisements are a way to reach a large audience

6. Influencer marketing Trends

7. Evolution of Influencer Marketing
1890-1930
The early days of
marketing saw usage
of “influencers"; Aunt
Jemima, Coca-Cola’s
Santa
2014-2016
Brands begin employing
small celebrities with
large followings to
promote their brand on
Instagram & other
platform.
1930-1970
Brands began creating
characters & using
celebrities to help
sell a lifestyle rather
than a product.
2022
90% of brands feel that
influencer marketing
has the potential to
drive reach &
engagement.
2000
The emergence of the
internet allowed for
everyday bloggers to
begin sending
messages to a large
number of people.

9. Top four Challenges in Influencer Marketing
Identifying
the right
influencers
Finding the right
engagement
tactics
Measuring the
performance of
the campaigns
Keeping track
of influencers
activity

10. Case Studies
Challenge
Havells for Raksha Bandhan wanted to do something with their
Personal Grooming Category – especially women
(Hair Dryer and 5 in 1 Personal Styling Kit)
Solution
As Raksha Bandhan was round the corner, Havells wanted to
celebrate the festival with the thought that their range of personal
grooming products can be a perfect gift to give to your sibling.
They worked with 3 Real-Life Sibling Duos, with the objective of
generating mass reach and interest in the campaign. The
followership of creators ranged from 300k to 1 million.

11. #TravelWithMastercard
Challenge
To spread awareness about Mastercard cashback offers with HDFC
Bank, ICICI Bank, SBI Bank, Yes Bank.
Directly associate Mastercard as a brand to travel internationally
with.
Solution
We handpicked travel and lifestyle creators to
which our target audience look up to while
choosing their destinations for travel.

12. 5 – step Action Plan
TAKE ACTION
start building
relationships
through simple
actions like
following and
sharing their links,
get to know them,
build trust, then
plan actions that
will enable you to
work together.
MEASURE
Keep track of the
relationships you
are building and
how they are
converting into
concrete events
like visits,
introductions,
mentions &
eventually leads.
MONITOR
Listen to your
specific
influencers &
track their
content.Ask
questions – what
topics do they
write about,what
are they
sharing,what
questions are
their audience
asking?
DISCOVER
Influence is
subjective, so
you will need
to search for
people who
produce and
share content
that impacts
your business
or your
customer’s
decision
making .
DEFINE
Influencer
marketing
begins with
identifying your
target
customer &
understanding
who impacts
how they are
discovering,
evaluating and
deciding to buy
merchandise

13. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
and illustrations by Stories
Do you have any
questions?
THANKS!