This document contains contact information for Pablo López of thinking-business.com and creativigo.com. It discusses innovation based on trends, customer experience, and corporate culture. It promotes focusing on creating innovators rather than just innovations. Various tips are provided for making innovation a self-directed process that begins with motivations and validates problems and solutions through experimentation and data. Aligning passion and purpose is said to equal wins. An innovation funnel framework is described with six stages from inception to infiltration. Kickbox.adobe.com and open source innovation tools are also mentioned. Personalized accompaniment and training services are offered.

1. PABLO LÓPEZ
+34 615345450
pablo@thinking-business.com

2. www.thinking-business.com
www.creativigo.com
Innovación Basada en Tendencias
Cultura de Innovación
Innovación Basada en
Experiencia de Cliente

8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mark Randall | Chief Strategist, VP Creativity
Thinking Inside the Box
@markran

9. Focus on creating innovators, not innovations.

10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sugar
Caffeine

14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Make it a self-directed,
step by step process.

15. Begin with
motivations
Innovation is born
of insight and input
Compress, combine,
refine and evaluate.
Validate the Problem.
Validate the Solution.
Refine hypothesis.
Run out of money.
Stop playing HiPPO,
bring experimental data.

16. Aligning passion + purpose = Win!

17. 23 blue boxes
6: Infiltrate 6%
4 & 5: Investigate 22%
3: Improve 45%
2: Ideate 63%
1: Inception 92%
Innovation
funnel

18. kickbox.adobe.com
@markran
Open source, free download

19. Identificación Estado Cultura y Adaptación a
Necesidades de la Organización
Elaboración Cajas y Contenidos y Taller
Formación
Acompañamiento y Tutorías Personalizadas

21. CONTACTO
PABLO LÓPEZ
+34 615345450
pablo@thinking-business.com