Google Analytics is a free web analytics service that provides statistics about visitors to websites. It was originally called Urchin and was acquired by Google in 2005. It allows users to track key metrics like number of visitors, traffic sources, and popular pages. While it provides sufficient analytics for most sites, it has limitations like only tracking visitors and not crawlers. Setting it up requires adding JavaScript tracking code to websites and connecting it to a Google account. Analytics can then be used to generate reports and gain insights to improve sites, especially important metrics for e-commerce sites like best selling products.

1. Introduction, case studies & API

3. A website!

5. Whynot? disadvantages url and title based results No data history …privacy Javascript and cookies Only visitors, no crawlers or bots

6. Setup GA? Best practices Have a Gmail account Create a Google Analytics (GA) account Add your site Add your members

7. Improveyour website: embedding easy simple and fast! Just set your web application in the JavaScript API to access all functions, data, and then manipulate the data to show the best possible sample: get a Pie JS: newgoogle.visualization.PieChart(document.getElementById('sourceChartDiv') );

8. Same case studiesfrommyownbriefcase

9. A new project: first report Ournew web analyticsproject startswithfew information, youneed just a week tohave the first complete report. we can watch the total number of visitors, the number of unique visitors, their origin and discover the keywords that lead to the site…and much more

10. Improveyour website: use report improve our site: Analyzing the overlay content and their performance; using simple steps we can know what content is most appreciated by our guests and which ones need to be revisited

11. An old project: complex report Let us now take data from a web portal with 4 years of life, an e-commerce and search engine web 2.0 integrated.Besides the usual statistics show, we monitored the site search, content and trend of e-commerce products

12. Follow the improvement: e-commerce E-commerce report One of the most important pages of our web portal is the E-commerce report. With this and thanks to the developers for the implementation of the e.commerce tracking code, we can know data about the products and the guests that became buyers. Through the filter by category, we know which brand has sold more than others and which products are preferred by users for each brand

13. Thanksforyourattention Forfurther information contactus at: email: flotruglio@fltlab.net website: http://www.fltlab.net mobile: +39 3286156660