Bauer Media Group and IPC Media are examples of media institutions that produce magazines. Bauer Media Group is a large European media company that manages over 600 magazines and other media properties around the world, including Kerrang! and Q Magazine. IPC Media was originally formed through the combination of magazine publishers in 1963 and was later purchased by Cinven in 1998. It produced magazines such as NME and Uncut but is now owned by Time Inc. The author proposes that their new music magazine, which would target an audience of teens and young adults with coverage of various rock music genres, would be best suited to Bauer Media Group as an institution due to its similarities to Kerrang! and Q Magazine in style and audience.