Can the best retail website be improved?

1. Why I love Zappos, and can it be improved? By Kirsti Ronback

3. Why I continue to shop here? risk commitment with free shipping and returns staff video tours of their product keeps it real suggestions for alternative choices based on their customer database never hounded

4. How do you improve the best site? They are lacking a Frequent buyer incentive program Take it to FaceBook and provide contests for most posts with prizes get points/dollars to apply to future purchases I'm a size 10 and it is not always available add a “recommended for you” based on your previous shopping for when you log in to show new styles in your size Same content is not available globally, their Canadian site is different offer international shipping The iPhone app is a bit cumbersome More testing Add barcode recognition so that you could see if they carry the same product you see while shopping retail. Good option for when you can’t find your size Staff profiles of product needs to use attractive foot models, or a range of models

5. Why is it the best? I keep coming back because… Selection Ease of navigation Service Painfree shopping