StudioCanal UK would be the media institution that would distribute the horror movie, as they have previously distributed a similar film called "Attack the Block" set in a London estate. StudioCanal UK would likely be interested in distributing the film and have sufficient financial backing. They would also be a suitable institution for reaching a British audience.

1. 3. What kind of media institution
might distribute your media product
and why?

2. Institutions
An institution is a company that disperses a
media product for the audience consumption.
This includes dispersing the product to cinemas,
then making DVDs and if successful going as far
as merchandising.

3. Popular Institutions Include
BBC Vertigo Films
The UK Film Council Film Four

4. Chosen Institution
For my horror movie I would consider approaching “StudioCanal
UK” as they are a company that have already made a movie
similar to “The Devils Estate” with the movie “Attack the Block”
which was also set in an estate in London, StudioCanal UK would
most probably be interested and would defiantly have enough
financial backing to distribute the movie. As I was tiring to get
this movie to an British audience I feel that this would be a fitting
institution.