The document discusses research done on the Cosmopolitan website for inspiration in developing a website with a similar target audience of females aged 16-25. Key aspects noted were Cosmopolitan's bold, bright style and inclusion of fashion. The author's website also includes similar photography, fashion images, and product placement with explanations. However, the author aims to create their own twist using original, laid-back, personal images to seem more relatable and realistic to the target audience.

2. Website Research

3. Website Research
- I looked at ‘Cosmopolitan’ for inspiration. With a similar target audience (Cosmopolitan 18-34
and AZURE 16-25), I found it helpful to view a more modern, fresh and stylish approach to a
lifestyle magazine formatted as a website.
- The overall mise-en-scene of this website is bold, bright and stylish. As the magazine is mostly
aimed at females, aspects of fashion have been included which I feel is an important factor to
include in my own website as it will draw in a feminine audience (stereotypically speaking).
- My website includes similar photography, fashionable images as well as product placement to
entice an audience with recommended items. This method of product placement will also provide
a more informative side to my website with not only pictures of the products but also explanations
to why this has been recommended to readers.
- However, I aim to create my own twist on my website. Using original images taken at home I have
created a more laid-back, personal approach to my website which I feel my target audience will
connect to and relate to. I feel this is important as young people tend to prefer media content that
is relatable and realistic to achieve and look up to.
- There is a mass amount of unrealistic expectations set for young women presented in todays
media, and through my media product, I am attempting to create a new form of realistic media
that young people can feel a sense of comfort and safety reading.

4. Website