The student created a hip-hop magazine inspired by real magazines like "The Source". Through research, they examined conventions like layout, title placement, and use of images. Their magazine uses conventions like a dominant central image on the cover. They challenged some conventions by featuring an artist without flashy clothing or jewelry to promote diversity. The intended audience is ages 18-35, representing the urban social group associated with rap. The student learned about designing magazines through this project.

1. MEDIA
EVALUATION

2. Before creating my magazine, I first did research regarding what makes a
magazine appealing and successful. I looked at several magazines and they all
helped me understand the certain conventions regarding the construction of
a magazine. My magazine uses conventions of real magazines in the sense
that my magazine has been inspired by several current magazines based on
the hip-hop genre, such as "The Source". Through looking at this magazine
in particular I managed to gain inspiration toward the placement of the title
block, what style it is done in, the type of central image and overall layout
regarding the front cover of the magazine which is regarded as the key part
of a mag. I tried to stick to the typical layout of a magazine by following the
rule of how dominant the central image must be.
My music magazine has used several forms and conventions of real media
products. For instance starting with my front cover, the use of the headline
artist is used positively. I have used a mid-shot for my central image,
capturing the artist’s full expression and part of his body language to appear
relaxed and engaged, due to the use of his direct mode of address. I feel the
red and white theme used here also alludes to the use of structure, found in
hip-hop magazines. I have developed the conventions through this aspect.
The strict colour theme shows simplicity and in particularly red is a colour
associated heavily in hip-hop, usually being a desired colour to cars and
clothes. I have been very direct with my use of colour much like “The
Source” magazine which being black and yellow relates to the urban and
black-orientated social group related to hip-hop and yellow emphasizing
jewellery and wealth. The title of my magazine “The Curl” is inspired by the
late-80s era of the genre. The jheri-curl being a famed hairstyle and sported
by icons such as Michael Jackson, who had a huge influence on hip-hop, I
felt this name was appropriate to bring back the raw memories of hip-hop
and adds a value of sentiment to my magazine.

3. The use of buzz words was limited on my front cover. I had incentives of prize giveaways and
used words such as “exclusive” and “inside!” to show that the contents of the magazine were
exciting and fulfilling and that my magazine only offered certain contents and bits of
information, a useful and common tactic in constructing magazines.
Despite this I have challenged several forms and conventions of hip-hop magazines. My artist
used for the central image doesn’t sport any jewellery or tattoos and is not posed in front of a
car or surrounded by females and is characterised around a more “hipster” influence more than
anything, with the use of the scarf and glasses highlighting this. I did this to show diversity
within the genre and display the different ways the genre is being experimented with and
developed in the modern industry.
In regards to the contents page, I kept it very simple and catered to the requirements of a
typical music magazine. I focused on keeping the house style in terms of text and colour
scheme from the front page being predominantly red and white. The dark background
compliments this very well and enables a simple yet effective contents page. I feel I could have
added more images on the page however, to give the reader an insight to the tone of my
magazine.
My feature article catered mainly to the conventions of existing through the construction and
structure of the article. I focused on having memorable lines from the article to quote around
the pages as a way for the reader to understand the style and overall tone of the article. The
introduction page of my article featured my artist blowing smoke, which is common in hip-hop
through the glorification of marijuana and I wanted to emphasis on common stereotype of the
genre.

4. My magazine represents the particular social group in relation to rap, so it must be
rather urban. My magazine was designed to appeal to a balanced audience, due to
the influence of 80s style, so would range between 18-35, which modern day rap
primarily appeals to in today's society. I feel there is a honest portrayal of the urban
social group inherited from rap due to the concept of the images I’ve used. This is
due to the mentioning of drugs, and the in adverted portrayal of it in one of my
images which is a common theme in modern hip-hop. The artist used in the central
image, has not been decorated with flashy jewellery or top of the range clothing
items, so this helps give the audience a sense of relation and belonging which is
essential when trying to reach out to the target audience.
Seen through aspects within my feature article also, the representation of the social
group is clear. The “party lifestyle” that my featured artist touches upon caters to
the young and free mentality portrayed by the youth of today highlighted in
popular culture. I was inspired mainly but existing artists such as Wiz Khalifa and
Rick Ross, who showcase their lives and journeys through social media.
I have previously done research on media institutions and based on the
information gathered I would like "IPC Media" to be the media institution to
distribute my magazine, which is known for publishing both niche and mainstream
magazines. This media group have worked on successful magazines such as
NME, which I feel my magazine falls into the category of being rather niche. Over
44% of the population is also noted to read a magazine product of IPC which
shows that my magazine will be open to an audience on a greater scale whilst still
keeping it's back bone target audience.

5. The way in which I attracted my audience was gaining an insight toward what people looked for in a media magazine through a
questionnaire, which enabled me to cater to them and refine my ideas into the product. Such as, discovering that a headline artists was the
popular choice in regards to what people look for in a magazine, I utilised this in the production of my magazine by putting a lot of emphasis
on him.
I have learnt several things regarding this project regarding blogging and Photoshop. I believe using a blog to post your work is very useful
and offers an easy method of posting work as it is all kept organised and tidy. A blog also dates your progression so you know the production
stage and how certain parts of your work have developed. The use of a blog offers so many advantages. For example, I was able to create a
poll for the choice of title block I should use for my magazine which I asked people to vote. This made the need of a poll very useful. The
dashboard is also very organised and offered me several uses, such as including video links and inserting images in a piece of work. Regarding
the use of Photoshop, I have been able to learn how to use different elements of media tools regarding design work. It has shown me various
methods with how the construction of a media magazine must be heavily planned and it also offers very easy ways to do more complicated
things regarding design. I believe Photoshop has heavily helped me as I have demonstrated in my magazine how to work things I have known
and leant this year. For example, I have learnt how to change the opacity with a shape or image, I have learnt how to crop an image to my
own satisfaction, I have learnt how to change the texture of an image to add shade and light in different areas of the image. I have previously
used Photoshop for other projects, however due to the extensive use of it this year, I feel more comfortable using it. There were also
occasions where I used other programs such as Microsoft publisher, PowerPoint and illustrator regarding the design and template of my
magazine, but Photoshop was the best programme to use when it came to the overall production, as it offered cleaner finishing and execution
to my work.
Throughout the production process regarding my work I feel I have learnt several things which have contributed toward the style of my work.
I have been able to look to other styles of magazines and how they relate to the target audience and used them as templates to complete the
end product of my magazine. I have learned to extensively use elements of stereotype and social groups as a catalyst toward the production
of a form of media.