Fleetwood Mac's 1970s music video for "Seven Wonders" featured the band performing in a dimly lit theater. The backdrop depicted ancient Egypt, referencing the song's lyrics. Costumes adhered to Fleetwood Mac's signature bohemian style of the era. Low lighting was commonly used in pop-rock videos from the 1970s to create intimacy between artists and viewers. Close-up shots of artists delivering personal messages to viewers also helped form connections. Jump cuts and camera movements aimed to portray pop-rock songs' typically positive themes in an energetic manner.

1. POP ROCK
Codes and Conventions

2. Mise en Scene
Mise en scene in pop rock culture… associating with set positioning,
costumes and props used in music videos. In the Fleetwood mac
music video, ‘Seven Wonders’. The setting is a dully lit theatre with
the instruments and singer performing. This is a common theme in
1970s pop rock; the music is the main focus of the music video. The
backdrop is revealed to be ancient Egypt, this links o the meaning of
the song, ‘seven wonders of the world’, the Great Pyramid of Giza
being seen as one of the seven wonders. Costumes stick to the
traditional Fleetwood Mac style, long flowy dresses, wild voluminous
hair and glamourous jewellery. The glamourous look represents the
free-spirited, bohemian fashion of the 70s.

3. Lighting
Throughout the pop-rock music
videos, low-lighting is typically
used. This could be to create a
sense of drama and intimacy
between the viewer and the artist
so the music feels more person and
connecting.
The 2000 ‘It’s my life’ by Bon Jovi
presents green tinted lighting
throughout the band scenes. This
could imply a feeling of revelation
as the meaning behind the song
connotes to overcoming and living
your life to its fullest.

4. Shot Types
Close ups are frequently used in pop-rock music
videos, this could be to convey an impression that the
artist has personal intentions towards the viewer,
using Bon Jovi as an example again; the close up shots
direct the message of 'it's your life', 'live your life to
the fullest' towards the individual viewer. This creates
a intimate connection between the artist and
audience.

5. Editing Techniques
There are many linked jump cuts in most of the music videos,
noticeably, 'The final countdown' uses jump cuts often; especially at
the beginning of the music video. This sets the tone of the music
video as being energetic and giving an intention of a fast paced, lively
song.
Adding close ups of objects and scenery in the jump cuts, sets the
scene and gives more of a story line to the music video which many
pop-rock videos express.

6. Camera Angles
and Movement
Ground level/ low angle shots
are commonly used to convey
power. Not in a specifically
egotistical/ negative powerful
way; but I a heroic power sort of
way as the meaning of the pop-
rock songs are generally positive
messages.

7. Representation
Pop Rock had a massive impact on the 1970’s, producing ‘The Rolling Stones’, ‘The Beatles’ and
‘Fleetwood Mac’, (to name a few of the greats). Predominantly, the members of these pop rock
groups are white; however there were emerging great black pop rock artists in the 80s. Including
‘Prince’, ‘Jimi Hendrix’ and ‘Michael Jackson’. Although these artists expressed pop rock, there
was also influence of hip-hop and soul which gave this new era of pop rock a new, fresh energy.
Within pop rock women and men both played significant roles in the music industry, which is a
great, influential step towards equal opportunities. Stevie Nicks in Fleetwood Mac is an example
of one of the women to make a great impact on the music industry as she presented herself as
a ruthlessly honest women. She completely disproved the ‘man behind the music myth’.
“We fought very hard for feminism, for women’s rights,” Nicks told a crowd at South by Southwest in 2013,
according to Rolling Stone. “What I’m seeing today is a very opposite thing. I don’t know why, but I see women
being put back in their place. And I hate it. We’re losing all we worked so hard for, and it really bums me out.”

8. Narrative
Narratives In pop rock music videos are usually more deep in
meaning compared to other genres such as pop-rock due to the
artists song writing. There tends to be a performance involved to
present the song as ‘striped down’ to its core and the music is the
main focus, rather than the music video itself. As pop rock was
huge in the 70s, most of the artists income was not the music video
views, but the sales of the record; therefore there was less
investment into the music video compared to today where YouTube
and television plays a massive role in the income of the music
industry.