The document discusses research done on the Cosmopolitan website to help plan their own website. Key aspects taken from Cosmopolitan included its bold and stylish design appealing to women, inclusion of fashion imagery and product placement. However, the author aims to create their own twist by using original, laid-back images to make the website feel more personal and relatable to their target audience of 16-25 year olds. They want the website to provide a sense of comfort through realistic media alternatives to unrealistic expectations often presented to young women.

1. Planning
Website

2. Website Research

3. Website Research
- I looked at ‘Cosmopolitan’ for inspiration. With a similar target audience (Cosmopolitan 18-34
and AZURE 16-25), I found it helpful to view a more modern, fresh and stylish approach to a
lifestyle magazine formatted as a website.
- The overall mise-en-scene of this website is bold, bright and stylish. As the magazine is mostly
aimed at females, aspects of fashion have been included which I feel is an important factor to
include in my own website as it will draw in a feminine audience (stereotypically speaking).
- My website includes similar photography, fashionable images as well as product placement to
entice an audience with recommended items. This method of product placement will also provide
a more informative side to my website with not only pictures of the products but also explanations
to why this has been recommended to readers.
- However, I aim to create my own twist on my website. Using original images taken at home I have
created a more laid-back, personal approach to my website which I feel my target audience will
connect to and relate to. I feel this is important as young people tend to prefer media content that
is relatable and realistic to achieve and look up to.
- There is a mass amount of unrealistic expectations set for young women presented in todays
media, and through my media product, I am attempting to create a new form of realistic media
that young people can feel a sense of comfort and safety reading.

4. Website