This document outlines a business development division's marketing plan for 2015-2016. It thanks those involved from the previous year and notes that high targets for this year require more than just enthusiasm. The plan involves both digital and traditional marketing strategies, including optimizing the corporate website, search engine optimization, online advertising, social media, email marketing, catalogs, brochures, and business cards. It stresses the importance of having a clear vision of where the business is now, where it wants to go, and how it will get there.