Julie's Family Learning Program is a nonprofit organization based in Dorchester, Massachusetts that provides education and support to low-income, at-risk mothers to help them become self-sufficient. The organization focuses on female-headed families in South Boston and operates an infant/toddler care center. The marketing agency was hired to redesign Julie's branding materials and online presence in order to engage more donors and raise awareness of its mission.

1. NURTURING
STRENGTH &
STABILITY
JULIE'S FAMILY LEARNING
PROGRAM PRESENTS
CHANGING LIVES
THROUGH EDUCATION
AND REDIRECTION

2. Meet the Team

3. Overview of Julie's
Founded in 1974 and based in Dorchester, Mass., Julie’s
Family Learning Program is a non-profit organization that
educates low-income, at-risk mothers and helps them
become healthy, self-sufficient members of their
community. Not only does Julie’s break the harmful cycle
of drug and welfare dependence for these mothers, but the
nonprofit also has an infant/toddler development and care
center. Julie’s focuses on female-headed families in the
local South Boston community, especially those living in
the D Street Public Housing Project.

4. Scope of Work
Key audience: New and long-time donors
Services and Deliverables:
Help design materials for Julie’s annual fundraising
event in December,
Template for ad book (generic so it can be
reused), Thank-you notes for each place setting,
Holiday Cards
Help with branding
Create a new tagline
Create a new logo
Create a media list for pre and post event coverage

5. General Strategy
We restructured Julie's Family Learning Program to enhance the website
and incorporate social media elements that will reach a wider audience.
Our creative approach reinforces Julie's progressive model for life
improvement and simplifies the information for its audience, making it
more appealing.

6. Creative Strategy
We changed the color scheme of the website/brand to convey a more
welcoming, happy personality. The old color scheme seemed
arbitrary, while the new scheme will create lasting impressions. We
chose the sunflower as the new logo because we wanted to convey a
sense of hope, optimism, and happiness.The butterfly didn't seem to
translate well, whereas the flower hints at a "plant seeds for the
future" vibe.

8. Nurturing Strength
and
Stability

20. Blog Posts
A regularly updated blog on your website will make it look active and will also help it in
terms of search engine optimization. Once a month is a good starting point, but if you have
time for more blog posts, that’s even better.
Posts should be between 250­500 words.
November 2016: Lead­up to Winter Gala ­ profile of Nick Collins
December 2016: Results of Winter Gala and holiday wishes
January 2017: New Year ­ what’s coming up
February 2017: Profile of a Julie’s Place alum
March 2017: Profile of a Julie’s Place board member
April 2017: Easter at Julie’s Place
May 2017: Overview of one of the adult ed programs
June 2017: Profile of Julie’s Place kid
July 2017: 4th of July at Julie’s Place
August 2017: Back to school at Julie’s Place
September 2017: Overview of one of the children’s programs
October 2017: Halloween at Julie’s Place

21. Social Media Graphics

26. Connect With US
Grace Li: gracesli@bu.edu (781) 366 - 3628
Julia Dakhlia: jdakhlia@bu.edu (857) 265 - 8851
Tanya Merisier: tanyam@bu.edu (347) 681-1495
Varsha Srivastava: varsh4@bu.edu (408) 722-1477
Joy Yu: yoejoy@bu.edu (617)710-8761
Gavin Damore: gdamore@bu.edu (774)-240-1013
Laura Jeshiva: ljeshiva@bu.edu (516) 459-7592
Ima Sarkar :isarkar@bu.edu (857-320-9378)
Bansari Kamdar: bansari@bu.edu 857-316 6560
Minkuan (Chelsea) Chen: minkuanc@bu.edu 857
210 8090