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READING AS A
COMMUNICATION
PROCESS
Language – is a code system used by
humans to communicate. And as there are
diverse languages, there are diversities in
the code system or symbol system as
devised and used by man. In, languages
there are certain characteristic that can
evoke effective and positive reactions on
man.
•Clarity – The reader can more
easily and immediately
understand language when the
code symbols are concrete rather
than abstraction (universal ideas)
and generalization.
Simplicity – Complex wording
written for the sake of verbal
erudition is less easily understood,
compared with what expressed
directly and to the point.
Adapted Language – Words of
expression should relate to the reader’s
age, educational attainment, gender,
ethnic origin and personal factors
•Forceful – Stimulating
language provides color,
interest and excitement.
Vivid Language – Vivid wording is
descriptive and stirs the senses

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Presentation1

  • 2.
  • 3. Language – is a code system used by humans to communicate. And as there are diverse languages, there are diversities in the code system or symbol system as devised and used by man. In, languages there are certain characteristic that can evoke effective and positive reactions on man.
  • 4.
  • 5. •Clarity – The reader can more easily and immediately understand language when the code symbols are concrete rather than abstraction (universal ideas) and generalization.
  • 6. Simplicity – Complex wording written for the sake of verbal erudition is less easily understood, compared with what expressed directly and to the point.
  • 7. Adapted Language – Words of expression should relate to the reader’s age, educational attainment, gender, ethnic origin and personal factors
  • 8. •Forceful – Stimulating language provides color, interest and excitement.
  • 9. Vivid Language – Vivid wording is descriptive and stirs the senses