this lesson is about purposive communication

1. Topic areas
Topic Topic
1 language and communication 9 public speaking in the twenty-first century
2 definition, importance and
functions of communication
10 types of speeches
3 types of communication 11 ethics in public speaking
4 communication process,
principles and ethics
12 communication for various purposes
5 the nature of listening 13 written modes of professional
communication
6 the process involved in listening 14 the nature of business communication
process
7 communication and technology 15 different types of letter styles/formats
8 communication and globalization

2. Topic 1: Language and Communication
1.1 Language vs. Communication:
Key Differences
1.3 Definition of Language
1.4 Nature and Characteristics of
Language
1.4.1 Language is a Means of
Communication
1.4.2 Language is Arbitrary
1.4.3 Language is a System of Systems
1.4.4 Language is Primarily Vocal
1.4.5 Language is a Social
Phenomenon
1.4.6 Language is Non-Instinctive,
Conventional
1.4.7 Language is Systematic
1.4.8 Language is Unique, Creative,
Complex, and Modifiable
1.4.9 Duality
1.4.10 Productivity
1.4.11 Displacement
1.4.12 Language is Both Linguistic
and Communicative
Competence
1.4.13 Language is Human and
Structurally Complex

3. Motivation question
Why is language important?
Is language the same as communication? How
do they differ?

4. LANGUAGE AND COMMUNICATION
Language and communication are fundamental aspects of human interaction
and understanding. Language allows individuals to convey thoughts, ideas,
emotions, and information through spoken, written, or gestural forms.
Communication encompasses the exchange of these messages between
individuals or groups, involving both verbal and nonverbal cues such as body
language, facial expressions, and tone of voice.
Effective communication involves not only transmitting messages but also
ensuring that they are understood accurately by the intended recipients. Various
factors such as cultural differences, language barriers, and individual
communication styles can influence the effectiveness of communication
interactions.

5. ssssssssss bannnng (associated
meaning)
ghslaoeinaiu
chair

6. DEFINITION OF COMMUNICATION
Communication is the process of
sharing information, ideas, or
feelings between people or
groups through spoken, written,
or nonverbal means.

7. Nature and Characteristics of Language
Language is...
1. A means of
communication
has set of sounds, words, and grammar rules that
allow individuals to convey meaning to one another
2. Arbitrary there is no inherent connection between the sounds or
symbols used in a language and the meanings they
convey.
3. System of Systems emphasizes the intricate and interconnected nature of
language, which consists of various subsystems that
work together to facilitate communication.
4. Primarily Vocal suggests that the most common and natural mode of
human communication is through spoken sounds

8. students

9. grammar rule
1. When the subject is singular, the
verb is also singular.
The seaman is guarding the ship.
The seafarer enjoys travelling.

10. grammar rule
2. When the subject is plural, the verb
is also plural.
The seamen are guarding the ship.
The seafarers enjoy travelling.

11. example of systems of communication
• Phonological System
• Morphological System
• Syntactic System
• Semantic System
• Pragmatic System
• Social System
• Cultural System
• Psychological System
• Historical System

12. ALPHA BRAVO CHARLIE DELTA ECHO
FOXTROT GOLF HOTEL INDIA
JULIETTE KILO LIMA MIKE
NOVEMBER OSCAR PAPA QUEBEC
ROMEO SIERRA TANGO UNIFORM
VICTOR WHISKEY XRAY YANKEE ZULO

13. 0 NADA ZERO 5 PENTA FIVE
1 UNO ONE 6 SOXI SIX
2 BISO TWO 7 SETTE SEVEN
3 TERA THREE 8 OCTA EIGHT
4 KARTE FOUR 9 NONA NINER

14. Nature and Characteristics of Language
Language is...
5. Social Phenomenon it is because language exists and functions within the
context of human social interactions and relationships
6. Non-Instinctive,
Conventional
implies that unlike some animal communication
systems, human language is not inherently
programmed into individuals; rather, it is acquired
through social interaction and follows conventional
patterns agreed upon by a community.
7. Systematic language operates according to a set of rules and
structures that govern how sounds, words, and
sentences are organized and interpreted.

15. Language is...
8. Unique,
Creative,
Complex, and
Modifiable
• Language is a unique trait of humans
• Language users have the ability to combine words and
linguistic elements in novel ways to convey unique
meanings and express creativity in communication.
• Each of these linguistic levels involves intricate rules and
patterns that govern how language is produced and
interpreted.
• Language is not static but is constantly evolving and
adapting to meet the changing needs of its users.
9. Duality Language operates on two distinct levels simultaneously: the
level of sounds (or gestures) and the level of meaning. This
concept is also known as the "duality of patterning" or "double
articulation

16. Language has...
10. Productivity The ability of language users to create and
understand novel utterances that they have never
encountered before.
It is the capacity of language to generate new
expressions by combining existing linguistic elements
according to the rules and patterns of the language.
11. Displacement The ability of language to communicate about things,
events, or concepts that are not present in the
immediate context of the communication.
In other words, displacement allows language users
to refer to past, future, hypothetical, or abstract
situations that are not directly observable or
occurring in the immediate environment.

17. Nature and Characteristics of Language
Language has...
12. Linguistic and
Communicative
Competence
• Knowledge of morphemes (smallest units of
meaning), syntax (rules for combining words into
phrases and sentences), phonology (sound system
of a language), semantics (meaning of words and
sentences), and pragmatics (social and contextual
aspects of language use).
• Involves knowing not only what to say but also
how to say it appropriately in different social
contexts and with different interlocutors. It
includes knowledge of sociolinguistic norms,
politeness strategies, conversational conventions,
and speech acts.

18. Nature and Characteristics of Language
Language is...
13. Human and
Structurally Complex
• Language is a uniquely human phenomenon,
closely tied to the cognitive capacities and social
nature of humans.
• Language exhibits a high degree of structural
complexity, with multiple levels of organization
and intricate patterns of rules governing its use.
These structural aspects include phonology
(sound system), morphology (word structure),
syntax (sentence structure), semantics (meaning),
and pragmatics (language use in context).

19. End