The document discusses strategies for making future agricultural projects in Tanzania more gender inclusive and equitable. It recommends that projects should involve both women and men without marginalizing either group, design activities that expand existing gender norms, and target youth to help change perceptions. Communications should also be integrated across program activities and consider national campaigns to address societal norms around gender roles in agriculture.

1. MAZIWA
ZAIDI
More Milk in Tanzania (MoreMilkiT) Project
Gender and agriculture
Isabelle Baltenweck
Maziwa Zaidi & Steering Committee workshop 8-10
October 2014 at Giraffe Ocean View Hotel, Dar es
Salaam Tanzania

2. “Gender” has become a loaded term and should not be used
(gender) Empowerment must be shown as the win-win it is.
Consider that different communities start with different perceptions
Youth are a strategic audience to seed normative change.
Design future projects to expand existing spaces and activities towards
equity.
Challenge people into dialogue.
Adopt gender - and local culture - sensitive measures that involve both
women and men (or do not marginalize one group).
Communications should be considered in the design of the next phases
of the project, and a clear culture established among staff.
Communications activities should be integrated across program
activities.
Depending on the scope of the next project phase, either a community
or national scale communications project (or both) should be
considered both to inform specific project beneficiaries and to address
and change underlying societal norms around gender roles and
agriculture.