Exide Industries is a leading manufacturer of storage batteries in India and South Asia, headquartered in Kolkata. It began as Associated Battery Makers (Eastern) Ltd and was renamed Exide Industries Ltd in 1995. Exide generates most of its revenue from automotive and industrial battery sales, experiencing growth in recent years. However, suppressed margins, average industry growth, high raw material costs, and a weak rupee have negatively impacted profits. The company aims to improve customer satisfaction and rein in costs to boost performance.

1. EXIDE INDUSTRIES

2. COMPANY PROFILE
 BEGAN AS Associated Battery Makers (Eastern) Ltd .
 Named as Exide Industries Ltd in 1995
Headquartered in Kolkata and offices spread out across all major cities in the
country.
 Leading manufacturer of storage batteries.
 Manufactures high-end submarine batteries.
 Leading manufacturer of lead acid batteries in India and South Asia.

4. The Firm & Its Business
Experiencing humongous growth in last couple of years.
Market share 65% -Replacement battery segment.
35% -Industrial battery segment.
 Major revenue stream Automotive sector- 62%
Industrial sector- 37%
Growing fast in invertor segment - acute power shortage across the
country.

5. What went wrong ???
Suppressed margins.
Average growth in auto and industry.
Weak economic indicators.
High cost of raw materials(20%).
PEG ratio at close to 2 .
Selling an old battery .
Sharp depreciation in rupee negates fall in lead prices.

6. Diverting from the “KING”
 Poor after sales service -dealer and customer
dissatisfaction.
 Very LOW Battery BACK UP.
 BATTERY PROBLEM
 WARRANTY CLAIM
 Battery is under warranty still they are not repairing it

8. BALANCE SHEET

10. MEASURES TO OVERCOME
Reins in costs to lift performance.
Satisfaction to customer .
Price of lead, a key raw material
Until there is some respite in the falling rupee .
Factors (mainly policy and liberalization) would impact this sector.
Auto and overall industry .

11. THANKS
BY: DEEPAK JHA